Evaluation of coursework
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This document provides an evaluation of a coursework assignment to create an advertisement. [1] The student worked hard to develop an advertisement that tells a story and targets young women aged 16-30 in Europe and America. [2] The advertisement promotes a line of women's shoes called "Colourful Moments" by the brand "Lines of the Unbroken Road", using imagery of shooting stars and the slogan "Peace Love Shoes" to convey feelings of beauty, confidence, and attraction. [3] In conclusion, the student believes the advertisement incorporates necessary elements and will help them earn a good grade, as it successfully tells a story to appeal to its intended audience.
Evaluation of coursework
- 1. Evaluation of Coursework – 800 words This is the evaluation on my advertisement that I made and how I worked on it. I worked very hard on it as it is part of my GCSE coursework for Media Studies. I worked even extra hard as this was the second time of me doing it so I got to do something different than I did last time. The aims of the production were met by me working hard on it, trying hard to create an advertisement with a story behind it and creating an advert which had all the important bits of an advert on – logos, slogans, etc. Also, the advert follows Graeme Burton’s theory of socially grouped or media grouped, Hartley’s idea of breaking down media grouped audiences into seven categories and Richard Dyer’s idea that people are not satisfied with their lives and therefore the media can persuade them by offering solutions. Looking at Burton’s idea, my target audience is young women who are European and American in the middle class, who love shoes. Hartley’s seven categories are Self, Gender, Age Group and Nation. My target audience have aspirations of beauty, creation, popularity and attention. The gender is young female women whose qualities are beautiful, sweet and loving. The age group of my target audience is between 16 year olds and 30 year olds, so my product needs to imply a little bit of safety, beauty and attention grabbing ideas. As well as this, looking at Dyer’s idea, my target audience’s topics that they could be suffering under is jealousy and confusion. My product hopes to give them the solution to these problems. The product that I am selling in my advertisement is women’s shoes. It’s beautiful, stylish, fun, playful, lovable, darkness and tells a story of when you wear these shoes; you’ll feel like a shooting star. My product would be sold in all good shoe shops plus massive department stores across Europe and America. My product and advert represents darkness, art, romance and confusion. People would buy my product because they would be interested with not just the product, but also the story of the advert and what the advert shows and tells. Also, the product would make them feel beautiful, confident and would get them attention. I used a brand name and a product name to show that the brand had more than one product in its brand and to create a different approach to the audience. I called my brand name Lines of The Unbroken Road because it would create originality and would make people want to find out more about the bran and its history. I called the product Colourful Moments as I wanted it to go with my old coursework creation Swift Nails and when I was planning the advert, I nearly decided to o another colourful advert, but then decided that colours sometimes don’t really tell a story. I used a starry night as my background because I wanted the advert to tell a story and to tell the audience that if you buy the product, you’ll feel like a shooting star. So I used it as a con for my advertisement and product. I decided to use Lucinda Handwriting as my font and blue as the colour for my text because I thought that if I had a night’s sky in the background, I would still want the text to stand out a little. Also, I used the type of font to make the advert look classy and a bit posh whilst trying to tell a story. I decided to use the mages for my product as I wanted to make them look like shooting stars so I used shooting stars and then used the smudge too on Adobe Photoshop to create an effect that would help to tell the story of the advert.
- 2. In addition to this, I used the slogan Peace Love Shoes because even though I wanted to tell a story, I also wanted a fun feel to the advert. What's more, I used a logo of the text in a rainbow colour with a shadow behind it because I wanted the logo and slogan to be fun even though I wan telling a story. Furthermore, I want to sell my product not just in the United Kingdom, but also in Europe and America. I think that Europeans and Americans would buy my product because it’s an interesting product, the advertisement tells a story and the product would make the audience feel beautiful, attractive and amazing. In conclusion, I think that my advertisement that I have created will help me to get a good GCSE grade in Media Studies and I have included all the information in the advert that should be there. Also I think I have created an advert that tells a story. By Bethany Stephenson