Evaluation of end user services offered through the web
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The document discusses methods for evaluating end user services offered through websites. It recommends evaluating usability before, during, and after the design process. Both qualitative user research methods like focus groups, interviews, and observations as well as quantitative analytics of log file data should be used. Evaluations should understand user needs and satisfaction, identify problem areas, and compare the site to guidelines and other exemplar websites to improve the user experience.
Evaluation of end user services offered through the web
- 1. Evaluation of end user services offered through the web Workshop 2, ELAG 2008
- 2. Participants Maja Zumer Irene Weerman Janis Ziedins ELAG 2008, Workshop 2
- 3. Evaluation ELAG 2008, Workshop 2
- 4. e valuation is a continuous process, before, after and during (user centered) design e valuation should be part of the budget ELAG 2008, Workshop 2
- 5. f irst know your mission and your users, what should you accomplish with your site and for whom ELAG 2008, Workshop 2
- 6. s tudy general needs and expectations e valuate a prototype ELAG 2008, Workshop 2
- 7. Tools ELAG 2008, Workshop 2
- 8. With your users f ocus groups u ser interviews and surveys user observation, think aloud, post searching interview measure user satisfaction investigate what the user knows about the service try to get a representative sample r eward participants t ry to attract potential users by going outside of your library ELAG 2008, Workshop 2
- 9. Problems d ifferent users experience different things as user friendly s ee a variety of users a sking about desired services will not mean that these services will be used. q uick try-outs on the web (measure use and reaction) ELAG 2008, Workshop 2
- 10. By yourself (without your users) a nalyze possible problem areas by ELAG 2008, Workshop 2
- 11. Analyzing log files frequency of page views paths followed through site domains users come from search terms they use type of searching 0 hits boolean operators used indexes used results that are viewed how long they search do they modify their search ELAG 2008, Workshop 2
- 12. y ou see what they do but you don’t see why and you don’t see whether they (users) are happy ELAG 2008, Workshop 2
- 13. e valuating your site against existing guidelines (e.g . user friendliness) comparing your website with websites from other fields (e.g. business sites) ELAG 2008, Workshop 2
- 14. How can you get more response from users ? e ncourage comments, both positive and negative and show that you act on them a dvertise new features ELAG 2008, Workshop 2
- 15. Start with http://www.usability.gov/pdfs/guidelines.html ELAG 2008, Workshop 2