Evaluation part2

How did you attract/address your audience?

To find out about my audiences preferences I made and distributed a questionnaire which
gave me an idea of what would appeal to my target audience. I then questioned a focus
group further to understand details of preferences. These are the decisions I made based on
results:

Use of cover lines Free download to
likely to attract encourage purchase
rather than
minimalistic

Interest in
festival/gig tickets-
Indie genre-
cover lines to
audience felt it’s
address this interest
very current,
accessible and
versatile
Mixture of up and
coming artists and
already established
artists- appeal to a Limited amount of
wider audience colour- looks more
professional and
sophisticated


To find out about my audiences preferences I made and distributed a questionnaire
which gave me an idea of what would appeal to my target audience. I then questioned
a focus group further to understand details of preferences. These are the decisions I
made based on results:

Use of same colour I included
scheme throughout references to gigs
to create a house but didn’t make it a
style main focus as
results showed the
majority only went to
gigs every 3-4
months. However,
this is not an
accurate
Interest in festivals representation of my
and gigs was clear- whole target
features listed on audience so it may
the contents have been beneficial
addressed this to place more focus
on gigs


To find out about my audiences preferences I made and distributed a questionnaire
which gave me an idea of what would appeal to my target audience. I then questioned
a focus group further to understand details of preferences. These are the decisions I
made based on results:

Red was suggested but decided against as
it would be too similar to my magazines
main competitor- NME. Either purple or blue
was then suggested as it could appeal to
both genders

Mise en scéne of the main image on the
double page spread connotes rebellion and
breaking of the rules- something which may
appeal to an audience who tend to subvert
normality in differing ways such as their
attitude and appearance

What have you learnt about technologies from the process of
constructing this product?
Hardware

I learnt how to use a combination of different hardware in the creation of
my coursework pieces. I used a camera to take original images which I
then connected to a computer using a USB cable. After copying the
images into my area I was able to use Software to Manipulate them.

What have you learnt about technologies from the process of constructing this
product?
Software

I learnt how to use different software in different
ways in order to construct and present a final
product. I used dafont.com as a source of fonts;
Microsoft Paint, Adobe Photoshop and Adobe
InDesign to construct the pieces and Slideshare and
Blogger.com to present the finished pieces.

product?

I learnt how to use the Magic Wand Tool to remove unwanted parts of an
image. When I did this around the piece of paper I was left with a textured
splattered effect. I learnt how to adjust the colour balance and then used
what was left behind as a background on my contents page

product?

I learnt how to use the Shape Tool in InDesign to create different designs. I
experimented using shapes and adjusted the opacity of them. I decided
against the grey vertical stripes and used a large letter instead. I adjusted
the opacity of the letter too so that it didn’t later distract from any content.

product?

I learnt that using
software like paint
can be a quick way
of creating
something using
basic tools such

as lines, eraser, and text. I create my background for the main image of my
double page spread using paint and saved it as a JPEG before inserting it into
the main image file. I then adjusted the background so that it had a slightly grainy
effect and looked more realistic.
Finally, I had to re-organise the layers so that
the background would appear behind the image
and shadow.

product?

I learnt how to adjust the line spacing in InDesign so that it didn’t look too
cramped and fitted in the space it needed to fill.

product?

I learnt how to use dafont.com to find fonts to use in
my work. I print screened this font and used the
Magic Wand Tool in Photoshop to delete the rest of
the screenshot- leaving only this title. I used Select
Inverse to select the title so that I could move it
around and make sure there was no parts of the
screenshot left on the layer.

product?

I learnt how to use the Smudge Tool to
create different effects on a rectangle that I
inserted using the Shapes Tool.
I also learnt how to chose a different brush
and adjust the Master Diameter of the
brush so I could get the desired effect.

product?

I learnt how to adjust
particular parts of an
image by using the
Polygonal Lasso Tool to
select an area. I wanted to
fill in the bottom of the
card the subject was
holding so that it looked
like a solid board rather
than a piece of card. I did
this by using the Paint
Bucket Tool and filling in
the selected area with
black.

product?

I learnt how to adjust the
Exposure of a selected part
of an image using the
Magnetic Lasso Tool to
select an area and going to
Exposure to adjust the
values. I used the magnetic
lasso as it made
it quick to select the area and easy to be accurate with selection.

product?

I learnt how to apply a Filter
to an image in Photoshop. I
applied a filter to the board
to make it look more
realistic. I used the
Crosshatch filter as it gave a
subtle texture to what was a
plain surface.

product?

I learnt how to Link layers so that
once I had positioned several
layers sufficiently in relation to each
other I could move them around as
one piece. This saved time as
moving such small objects one by
one would have taken a long time
and been difficult to keep
positioning in a straight line. The
images below show how the linked
layers could be moved as one.

product?

I learnt how to place an image in
InDesign. I firstly used the Rectangle
Frame Tool to determine the space in
which I wanted the image to be placed.
I then went to File Place and selected
the image I wanted.

product?

I learnt how to break text up into
columns in InDesign. To do this I
adjusted the amount of columns in
the box shown so that three
columns would appear. This was
necessary to conform to a
conventional article format.

product?

I learnt how to export my finished
magazine on InDesign so that it would
save as three separate JPEGs. I had to
go tick the ‘Spreads’ box and ensure
that the Resolution was 300 before
exporting the file.

Looking back at your preliminary task, what do you feel you have learnt in
the progression from it to the full product?

I have learnt that…

…it’s important for the
masthead to be large
and stand out as it often
acts as the magazine’s
logo

…cover lines need to be
a mixture of different
fonts to add variety.
These fonts should
contrast each other so
that the difference
stands out- rather than
the similar fonts I used
on my preliminary cover.



…subtle use of colour
makes the magazine look
more sophisticated and
professional. Although I
used green and purple
because they are college
colours- I realise now that
subtlety would have been
better

…using smaller font and
placing the cover lines
closer together than I did
on my preliminary task
eliminated black space
and makes the cover look
more interesting.



…targeting a focus group
allows you to gain more
detailed knowledge of
what your target audience
likes- helping to make
decisions in the
construction process.

…using smaller font and
placing the cover lines
closer together than I did
on my preliminary task
eliminated black space
and makes the cover look
more interesting.

Looking back at your preliminary task, what do you feel you have learnt in the
progression from it to the full product?

This screen-print shows how originally I had used fonts that were similar to each other
rather than ones that contrasted. I changed one of the fonts to a bold one which stood out
more and compared the two to see which use of font I preferred. I decided on the use of a
thick, bold font and a more basic one to create a contrast.



…an editor’s letter should be
accompanied by a small
photo of the editor- the letter
from the principal on my
preliminary contents didn’t
have a photo with it

…using a textured
background is more
successful than using
custom shapes- custom
shapes work better as
design features for a
specific purpose such as to
provide a background to
page references rather than
as random shapes in the
background



…filling black space is
important to make the
contents page look
professional

…page references should
be accompanied by a short
sentence to provide
information on the feature

…creative use of photo’s
(guitar lead, guitar strap,
piece of paper, plectrum,
paperclip) rather than basic
photo’s of people enhance
the quality of the design


I have learnt…
…how to design and create
a double page spread

…how to use common
conventions to make the
piece look professional

…how to use InDesign to
create a double page
spread. I did not have
any InDesign skills from
the outset and feel I have
successfully picked up
different skills.

…how to use composition to …that challenging and
create a professional developing conventions can …that using a consistent
looking design be a good way of creating colour scheme links the
interesting design features pieces and creates a house
style


Overall, I have learnt…
…how to use common conventions by analysing different music magazines
and taking note of different aspects such as design and tone
…how to target my audience successfully using a colloquial tone, specific
subjects and interesting images
…how to enhance images using adjustments and filters without making them
appear edited- subtle use of manipulation improves the appearance without
making it appear over-edited.
…a wide range of skills on both Photoshop and InDesign

Evaluation part2

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Evaluation part2

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