Evaluation question 1
- 1. Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?
- 2. This particular shot used at the very start of our music video is a typical convention of any music video involving a band, this is because it instantly enables the audience to establish who the lead singer is, as well as making a connection with the lead singer, through research we found this to be a successful convention used throughout many music particularly in the same genre we had chosen as you can see our video shot (left) is very similar to that of the foo fighters ‘best of you’ music video (right) Our music video Foo Fighters
- 3. This is another example of a camera angle typically used throughout a performance music video, longshot. Longshots are found to be a typical convention of any music video particularly that of a performance kind, it allows the scene the band are playing in to be set and viewed by the audience as well as allowing the audience to establish themselves with all members of the band. Arctic Monkeys which are a very successful indie rock band who inspired us to create an indie rock music video in the first place are shown to be using this convention in the music video ‘I bet you look good on the dance floor’ instantly proving this to be a successful convention. Our music video The Arctic Monkeys
- 4. The use of our mise-en-scene particularly our outfits followed conventions of the indie bands greatly for example as you can see all three members especially our lead singer are dressed in simple everyday clothing (black jeans and a plan white t- shirt) which we found to be a convention used greatly throughout our chosen genre, we chose to follow this convention as we felt it would create the urban/working class feel nearly all indie rock bands do within their music videos, as they are not trying to dress smart or show off but simply just play real music. This would allow us to instantly connect with our intended audience therefore making our final product even more successful.
- 5. Our music video The Crookes Extreme close up on the instruments is another convention we used in creating our music video, especially when the guitar solo comes as you can see we zoomed right into Zak playing the guitar, the Crookes also used this convention proving it to be that of a successful one. This is because in a typical performance video you need to have proof that they are actually playing their instruments.
- 6. This side angle is also another typical camera angle used within a performance video as it again allows the viewing audience to see the scene as well as feeling part of the video and that they are actually there watching the band perform giving it that sense of realism. The ‘On Air’ sign included in this shot gives it that feel of a real performing session as ‘On Air’ means recording in progress.
- 7. The extreme long shot used to set the scene as well allow the audience to feel as if they are actually part of the video or to get that life performance feel is another conventional camera angle used through indie rock performance videos, we found this convention when researching existing music videos and instantly decided it would be part of our final product. Our Video Foo Fighters- The pretender
- 8. We used the same image from our digipak front cover on our final poster, we found this to be a typical convention of many digipaks we researched. We felt that it would be successful as it would allow the audience to make the connection between the two, also the idea is very simple but yet effective in promoting our digipak as it only contains the main image from the front cover, the release date of the album and the band name but at the same time our intended audience will also be able to establish that the poster is promoting our album.
- 9. The layout of the back cover of our Digipak, is very conventional in terms of the songs being placed in the middle of the cover, as well as the barcode being placed at the bottom left as people read from top left to bottom right . Also we included a record label name as well as our copyright label , these combined make our final product seem that little bit more authentic. The house style is also the same all the way throughout our digipak allowing the audience to instantly recognise it.