Evaluation question 2.
- 1. Question 2: How effective is the combination of your main product and ancillary texts? As well as my main product I have also constructed ancillary texts, more specifically my website and digipak. These were all created in order to tie in together to promote the artist and product, using the concept of synergy. This is when more than one product share a similar interest and promote one another accordingly. By using this form of cross promotion, my group and have managed to link of ancillary text and music video, allowing the audience and general public to easy identify each product and be able to reference them as being a part of one body. In order to create this, we had to create consistency, this was achieved via factors such as ensuring the font size and type remained the same throughout the website and digipak. Making easy for viewers to understand and recognise our brand. Also, the pictures of the artist used on the digipak and website, were ones of the in the same costume and where possible the same settings. This also helped to create consistency and by default effectively link all three products together as one. The monochrome effect was used across all the products and was used throughout majority of the music video. This helped us to stand within our genre; it also allowed products to be grouped as one. Also, by our digipak having a barcode this takes consumers back to the website, and the website promotes the song, as well as the digipak. Therefore again demonstrating synergy and exactly how I formed a combination between the products.