Evaluation question 2
- 1. Evaluation question 2 Aidan Bradshaw ‘How effective is the combination of your main product and ancillary texts?’
- 2. My Final Products #1 Music video Magazine Advert Digipak
- 3. My Final Products #2 • I have developed three products for the track ‘Dear Lana’ by Kaner Flex/prod. Hanz • Throughout the development of all three products I have created synergy believing this to be key in peoples relation between products and their association with the artist. In addition to make sure the audience can have a relationship within all three. Synergy is ‘the way in which different elements of a media can conglomerate/work together to promote linked products’. • Through research I found that synergy was a vital element to any professional work and so therefore I took time to make sure my products were interlinked very clearly but also subtly to have unique connectivity. This helped to develop each product as a unit and individually too. • Synergy between the main ancillary texts was essential in creating realistic/professional looking products. It was a crucial element in the creation and I believe I successfully did this.
- 4. How are the main and ancillary texts connected? #1 • The first key way in which all three are connected is through images of the artist. I felt using images of the artist was a perfect way in creating synergy between all three products. • All three products show images of the artist (Tawanda), this helps the audience recognise the artist and visually connect and build a recognition for him. The magazine and Digipak use the same image as the front cover, this links to the music video as some of the artist scenes is filmed in that location • The artist dominates the frames of both the magazine advert and digipak clearly showing that he is the key figure within all three products.
- 5. How are the main and ancillary texts connected? #12 Another factor what connects all three products togerther is the colour scheme. Consistently we deliberately kept the colour scheme of black/white and mainly red font. Colour of red represents: This colour can relate to anger. This is because the message our artist 'Kaner Flex' is trying get across relating to racism, the education system and social justice system is a huge dividing issue in the world we live in today. The colour of red also represents love and lust which represents the love he has for his music and the love of the person he is writing this album too. We therefore think red can incorporate the two contrasting emotions he is trying to convey in the album. Black/White: This is a colour scheme we found to be very prominent in many examples we looked at. For example US artists T.I- We will not / T.I – BLACK MAN , Nick Cannon – Black lives matter, Kendrick Lamar - Alright. Even UK rap/grime artists such as Craze 24 This seems to be a stereotypical colour to be used with the issue of racism.
- 6. Mis-En-scence Main artist wearing same costume. His costume is the same all three products as he wears dark clothing (black jacket jeans and trainers). Similar to artists like A$AP Rocky. This suggests the artist is in tune with current fashion, making him more relatable to a young audience
- 7. Conducted a photoshoot for magazine advert… • As the ‘artist’ of the music video, it was essential to keep costume/makeup similar. This was to create consistency and realism between magazine advert, digipak and music video. It also promotes Tawanda as an the ‘artist’ In order to make my digipak and advert to look convincing as professional print products of the rap/hip hop genre, I had to take inspiration from real print products The artists appearance in this magazine advert creates a synergistic link between all three products. Drake, Kanye West, Eminem are all good example of rap artists who use magazine adverts as a promotion technique
- 8. To create further synergy within my digipak I decided to use the similar style picture on the front and back cover of digipak. We thought that this was a interesting concept to include on our digipak. I took influence for such a style of synergy from a major worldwide rap artist called ‘Drake’ and his album ‘nothing was the same’ which unlike my product does not use exactly the same imagery. We took inspiration from him. BackFront Drake- Nothing was the same
- 9. • These photos are a mixture of different locations, which have and have not appeared in the music video. I found from research of artists that not all magazine adverts / digipaks relate directly to the music video. However our photos are relatable to the artist himself and as it is the rap genre, the artist is the centre of captivating the audience and it is the lyrics which will engage the audience within the album. In addition to this from audience research we asked about our images of the artist and they liked the idea of having just image's of him. Here are some examples we got this from In his track ‘sorry blame it on me’ does not appear in this white hoodie he is wearing for the stills. However he does again incorporate black/white theme with red font. This shows how relatable/ stereotypical our three products are to real media products
- 10. When creating my digipak and magazine advert, we had many designs. From audience research and real media texts we kept to the synergistic link of the black and white filter. This is so there was a strong link between all three products. The effect on the audience would be that they there is a consistency and connection between all three media products The programme we used to create our digipak and magazine advert on was called Photoshop. The Typography for the ‘Dear Lana’ titles on my final products was called ‘Complex’. This is the same for the artist name. This is so there is a simplistic view for the audience and it does not look unprofessional. In addition it is another synergistic link between the final products First magazine advert design. Photoshop layout of magazine advert (final)
- 11. • The Typography for the ‘Dear Lana’ titles on my final products was called ‘Complex’. This is the same for the artist name. This is so there is a simplistic view for the audience and it does not look unprofessional. In addition it is another synergistic link between the final products. • For titles we have just used the outlines instead of whole block letters Use of italics.
- 12. How it is not connected • Above is our CD design from our digipak . • Graffiti is a element which has come hand in hand with the rap culture as when it began in the 1970s - We are incorporating this in our Digipak as it can reflect some meanings of which our artist 'Kaner Flex' speaks about in the music video. • Many famous artists such as 'Banksy' reflect on social/ethical problems in everyday life, our artist 'Kaner Flex' does this similarly, however through his lyrics. We therefore wanted to try convey a similar type of art on our CD cover. • It gives an immediate impression what the audience will hear on the tracks. • Below you can see some examples which real rap artists use. Also it is very clear in the Hip hop genre. • Our Digipak only incorporates this graffiti element
- 13. Perhaps to develop my products to develop synergy and increase the stereotypical link to magazine adverts I could of used a smaller sub-image relating to my digipak on my magazine advert. This would help increase directly the synergistic link between products and I think if we were to redesign we would definitely reconsider this as I feel we under looked this aspect. This doesn’t necessarily conform to just the rap genre. It could be used on all types of music genre magazine adverts. Below are some examples of the band ‘Kooks’ and ‘Condult’
- 14. Opinions of our target audience ‘I like all you're fonts and I think they are very bold and clear!’ Ben, 18 ‘I like all your products and I also think your final products don’t relate to just a male audience but a female one too!’ Mellissa, 17 ‘I love how you have made the artist the main selling point throughout your media products’ Giordano, 17 ‘I like what you have done with my track and I am very impressed with the music video especially. It was what imagined and more! Sick fonts’ Ethan, 18 I think that if you had more props/money you perhaps could of use more camera shots, perhaps a drone?... That would be cool! Morgan, 18
- 15. Other Audience feedback for all three of our products! We got opinions of what they thought and also received constructive criticisms
- 16. Marketing ability to sell? The three products, the music video, the digipak and the magazine advert are designed to become a promo package combined. Since each product relates and promotes each other (through the use of the artist, fonts, images, etc). I believe my products have huge ability to sell to my audience feedback if professionally realised. For example if it wasn’t for the pre realise marketing of Drakes ‘nothing was the same’ he would not of been able to sell 658,000 copies in the first week! Which It also showed rare growth over his previous album of ‘Take Care's’ 630,000 first- week sales . It's the second-best opening week of the year, after Justin Timberlake's 20/20 Experience sold 968,000. And it easily bests Jay Z's opening weeks sales of 527,000. Promotion through the internet will have played a huge part to reach the audience in today society.
- 17. My personal opinion Music video I think the video was very successful in terms of creating synergy between each product and showing the message of which our artist had. In addition to this it reflects well of both the rap/hip hop genre. I do understand that if we had a bigger budget we may have been able to add more typical conventions of a rap video. Out of all three products I think this is the most professional. Magazine Advert/Digipak I think that due to the strong links with the black and white filter and the consistent fonts used throughout, it made the print products seem like real media products that could be seen on ad-shell‘s, in magazine or on social network sites! Due to mainly positive feedback of all three products, I am proud of all that I have created throughout this project which has allowed me to excel my skills and show me new ways of creation. I think we conform to our genre very well.