Evaluation question 3 for media
- 1. EVALUATION QUESTION 3 What have you learnt from your audience feedback?
- 2. Documentary – Do you think the Documentary is informative? • This was the first question we asked as our documentary was produced to inform the spectator about knife crime. We decided the first question should be a closed question rather than open as its easier to answer and makes our target audience feel more Comfortable • We learnt that 10 out of 11 said yes which meant at least 90% of our target audience thought our documentary was informative. This was good as we wanted to recognise if the target audience established our narrative structure. • However not everyone thought it was informative. We can improve next time by adding more statistics and real life cases in our documentary so the target audience has more to learn.
- 3. Do you think the documentary is appealing to you and meets the audience? • To see if our documentary meet the requirements of our target audience was essential. • We learnt that 10 out 11 said yes which meant at least 90% thought the documentary was appealing to them and meets the target audience of youths. This was good news for us as throughout the documentary we produced it to aim at a specific target audience • However not everyone agreed. We could improve this by adding my more youthful techniques into our documentary, this could be more brighter colours and less violent clips so its more appealing to our target audience.
- 4. What do you think is the most appealing aspect about the documentary? • Question 3 was still closed but had slightly more options to give our target audience more freedom but still easy to interpretate. • 8 out of 11 stated the interviews was the most appealing aspect or thing about the documentary. Whereas the rest (3 out of 11) thought it was the background footage. Again this was good news as our interviews had a lot of information about knife crime which made them important so if the target audience thought that was appealing, it also meant they learning. We also learnt that some thought the background footage was appealing, this was a positive as we used certain background footage to attract our target audience. • However no one thought music was appealing. Therefore we could improve this next time by adding more youthful related music such as rap or hip hop which will allow our audience to relate to the music.
- 5. What do you think can improved about the documentary? • Similarly to question 3 we gave our audience 3 options so they had more choice. • We learnt that 7 out of 11 thought that ‘other’ could be improved about the documentary, luckily we gave them a space to tell us what they thought. 4 thought sound levels could be improved and 3 thought there was to much explicit footage. We could conquer this next time by making our sound levels more equal so the sound could be easier to hear and by decreasing some of the violent footage used. • Another way we could improve some of the downfalls were by adding more professional interviews and better music in our documentary so it relates to the target audience.
- 6. What would you rate this documentary out of 10? • This question was much more open as it had 10 options which gave the spectator a chance what they thought how good our documentary was. • We learnt that the answers varied but the most popular answer (40%) was 8 out of 10. This was a positive sign as 8 out of 10 meant our documentary was generally good in whole so the media text was really effective. • However the answers did vary and some voted 5/6 out of 10 which meant our documentary was average to some of our target audience. We could improve this by adding more techniques in our documentary that our audience would enjoy.
- 7. After watching this documentary what are your opinions on knife crime and have they changed? • Our documentary was produced to inform the spectator so this question was vital as we needed to know if we changed the spectators opinion on knife crime. • We learnt that the most popular answers were both ‘we need to be more cautious’ and that ‘knife crime has a negative effect’. This is good as it denoted that we caught the attention of our target audience and helped shaped their opinions on towards a serious issue of knife crime.
- 8. What was the best aspect about the documentary • Our final question is similar to question 3 but it doesn’t just focus on how appealing a technique but how good it is in general. • We learnt that the answers we received varied as the question had a lot of options. Most (6 out of 11) thought the interviews the best which again is significant because they consisted of a lot of information however since the answers varied it illustrates how well we used different techniques in our documentary.
- 9. Magazine Article – What do you find appealing about the magazine article • For the first question, we wanted Other Article Colours was a positive as it denotes how successfully we used different aspects in our magazine article to make it as appealing as possible for our target audience. Masth… • We learnt that the answers varied, this 8 6 4 2 0 Main… to know how appealing our magazine was and what techniques make is so eye catching. Most appealing Most appealing
- 10. What don’t you find so appealing about the magazine article • We learnt from question 1 what was • The audience feedback we received 8 6 4 2 0 Colour Text Theme Image Layout Other most appealing so for this question we needed to know the opposite. Least Appealing Least Appealing from this question illustrates that most of our target audience don’t like the layout of our magazine article. We could improve this next time by placing the subsidiary images in a different place so the lay out of the magazine looks more organised and appealing.
- 11. Do you think the main image works well with the genre of the documentary that we have chosen? • The main image in our magazine article is very important as its suppose to be one of the main attractions in our media text so it must link nicely with our documentary genre. Main image Yes No • 15 out of 20 stated yes, this portrays how well the image worked with the genre of the documentary which we have chosen. The use of colour black and white in the main image is really effective and it matches the genre of our documentary. • However not everyone agreed, we could improve this next time by using a main image of a different character that suits more to our target audience.
- 12. Do you think it looks like a professional magazine article? Is the magazine article Professional? • When producing a magazine article, its essential to make it as professional as possible so it looks realistic. 20 10 0 • We learnt that 17 out of 20 which meant Yes No Is the magazine article Professional? at least 85% of our target audience thought our magazine article looked professional. This was good because as stated before the media text needs to look realistic or our target audience won’t take it seriously and knife crime is a serious issue.
- 13. How do you think the magazine article can be improved? Improved? • To make the most successful magazine article you need to know if there are any faults so it can be improved later. 10 5 0 • We learnt that the answers did vary, but most thought better font (7 out of 20) and better images (9 out of 20) could help improve the magazine article. We could fix this issue by making picking a more clear and appealing font so it attracts the audience and using images which are more engaging.
- 14. Radio Trailer – How professional does our radio trailer sound? Professional • The sound in a radio trailer 15 is essential so it must sound extremely professional to match 10 real radio trailers 5 • We learnt that most people, 0 Professional 12 out of 15 thought the sound in our radio trailer was very professional. This was positive feedback as that was our aim while producing our radio trailer. • However some did say it was fairly professional, we could improve this by changing the sound levels and making sure they are equal so the sound is very clear.
- 15. On a scale of 1-10 how much did you enjoy the radio trailer? • Making a radio trailer enjoyable is great because if they enjoy the radio trailer they would may want to watch the documentary. • We learnt that 8 out of 15 gave the radio Enjoy 10 5 Enjoy 0 7 8 9 10 trailer a rating 9 out of 10 which is good news. This meant the trailer was quite enjoyable for our target audience, it also means that if they liked the radio trailer there is a high possibility they would go to see the documentary which is the whole point of a trailer.
- 16. Does the radio trailer make you want to watch the documentary? • As stated before the whole point of a trailer is to persuade the target audience 20 to watch our main media text (documentary). 10 0 • We learnt that 14 out of 15 answered yes yes no which meant at least 93% of our target audience would watch the documentary after listening to our radio trailer. This was positive feedback because it illustrated how well produced a radio trailer, after all it did do its job.
- 17. Is the music appropriate for the genre of the radio trailer? 15 music included was really important because 10 5 it had to be appealing and appropriate. 0 • While researching other radio trailers, the • We learnt that 13 out of 15 thought the music yes no used was appropriate for the genre of the radio trailer. This feedback illustrated that our choice of serious music was good because our genre is also very serious. • However not everyone agreed, we could improve this by adding music that is slightly more youthful, like hip hop music so our target audience would feel more comfortable listening to our radio trailer.
- 18. Was the commentary in the radio trailer appropriate? • The commentary in the radio trailer has a lot of important information about our documentary so it was essential that the commentary was appropriate. • We learnt from our audience feedback that 20 10 0 yes no everyone thought the commentary in the radio trailer was appropriate. This was fantastic feedback because the commentary included a lot of information and if our target audience found it appropriate they must have taken in all this information about our documentary. This also meant the commentary was clear, well edited and the sound levels were equal which illustrates how successful it is.
- 19. Focus Group – Feedback on documentary • I conducted a focus group • • • • • • consisting of people from our target audience to get feedback on our documentary which I then uploaded on YouTube. After watching the audience feedback, I learnt that the statistics used in the documentary was really effective as the focus group thought they were really informative. I learnt that the documentary does meet the target audience as they are able to relate to what's being shown. I learnt that the interviews were appropriate and appealing. The focus group also liked the way in which some of the footage was https://www.youtube.com/watch?v=bqUDsDpSzGU edited. One fault that I have learnt which needs to improved is the sound levels, I can improve this by making the sound levels more equal and clear. The documentary is rate quite highly The focus group talks about what they learnt from the documentary which was good as it meant that our target audience gained new knowledge on knife crime and how bad it really is.