The target audience for the media product is teenagers because the main character is a teenager and teenagers could understand her emotions throughout the film more than any other age group. Both genders would be the audience as there is nothing excluding either gender, though women may feel intimidated by the male abductor and female victim. The victim comes from a middle class family so middle class audiences may relate more. The main age group is teenagers, while older people tend not to like thrillers and children under 12 are not the target due to a 12A rating.