Evaluation Question 5
- 1. EVALUATION QUESTION 5 How did you attract/address your audience?
- 2. TARGET AUDIENCE All through the pre production of our film, we decided that our TA would be from 16-24 year olds, as this is normally the audience attracted to the psychological thriller genre and they are normally the most prominent cinemagoer. During our research we also found that males consume more thrillers than females, however, we will have to appeal to both genders as they both enjoy different aspects of the genre.
- 3. TARGET AUDIENCE RESEARCH In order to fully understand our target audience, we had ton do thorough research to appeal to them as effectively as possible. We decided to browse the internet, looking for different secondary researches about our target audience. While searching for different researches, we found out that our target audience enjoys tension in films, so we thought that to properly address our target audience, we would try and include as much tension as possible.
- 4. HOW TA RELATES TO CHARACTERS For our main characters, we had 4 different characters between the ages of 14 and 16 so they are around the same age as our target audience, so our audience will be able to relate a lot more. We also made it slightly more relatable for our audience by setting it in a normal rural village. Because this would make it more relatable and therefore, would engage our audience a lot better.
- 5. AUDIENCE PLEASURES To understand what our audience enjoys most, we understand them as two main constructs Visceral pleasures; This is where the audience get attracted to the physical effect from watching the film, like being scared. We tried to create this effect in our opening by having the antagonist use things like knives. Intellectual puzzles; This is where the audience have to work something out about the narrative, it gives it a sense of mystery. This is a common theme in psychological thrillers. So to create a sense of mystery we used lots of paper notes in our opening to make the audience try and work out what they were about. We also never showed the antagonists face to make the audience try and guess who this person was.