Evaluation task 1 a2 pw rpt 2
- 1. Evaluation Task 1 By Immy Evans
- 2. • This close up shot of the lead singer in the band conforms to the normal conventions of music videos, as it uses the attractiveness and shows it off as an asset. This shot, and similar shots to this in throughout the video appealed to our target audience of young males and females, aged 16-25. This makes them feel connected to the audience, which relates the teenage audience to the band. As the lead singer is very attractive, it appeals to the female sector of our target audience, as it applies a ‘female gaze’ to the product. Also, as he looks directly into the camera into this shot, it makes the audience feel as though he is looking directly at them. This helps to build their star image, as this makes them feel a connection to the artist on screen. This is used by other bands like ‘My Chemical Romance’. Screen Grab From Our Music Video
- 3. • We decided to follow in the footsteps of other popular bands within this genre. We were inspired by bands such as My Chemical Romance, and included the use of conspicuous lighting in our video. After much consideration, we decided that blinders would be visually stimulating in our video. By using blinders, it created a surreal effect, giving this section of the video a dream like quality. The strong white creates a contrast between the dark black of the drummers costume. This is used in other music videos to create intensity and highlight contrast between a person/object and the environment that it is in. Other musicians also use this in their videos, shown in this shot from “SING” Screen Grab From My Music Video
- 4. • We used shots of the whole band to use the band’s musical talent as an asset, adding to part of their appeal. This was to highlight the whole band as a part of the star image. This is fitting with our genre as often in the emo/grunge style music, a band is marketed as the artist, as apossed to in pop music when a single person in the centre of attention. Therefore, by doing this it both challenges and conforms to typical music video style. Screen Grab From My Music Video
- 5. • We used corrugated iron walls to give the video an industrial atmosphere to it. The industrial element is very popular in music videos and is often used to make artists look more strong and independent. We liked the way that this made other artists appear and so we decided to use it this theme as the setting for our video. We thought that this was particularly fitting as it highlighted the rebellion of the bad, while contrasting the delicate beauty of the dancer. Screen Grab From My Music Video
- 6. • We used a dress with a tail of flowing cloth to create elegance and grace, when choreographing the dance. This is often used in music videos to highlight the beauty of the artist/character wearing it. This conforms to the typical music video conventions as the female in the video is presented as being beautiful and innocent, whereas the males in the video are shown to be strong.
- 7. • In this video we conform to the typical view of women by having an innocent, female dancer. However, we also challenge this convention as we use a female bass player within the band itself. This goes against the norm as bands are typically all male. Due to this diversity, our video reinforces all views of females presented in the media, as they are shown as being both, elegant and beautiful, whilst also being shown as strong, independent and equal to men. The Band’s Bass Player Music Video Dancer
- 8. • We included multiple performance elements to the video, as our target audience of indie rock listeners, are mainly focused the musicianship as a whole, as apposed to the person behind the music. This is where the video varies from most pop videos targeted towards the mainstream. Most listeners within this genre has been proven to prefer a performance based video, as opposed to a love story, or a video with a narrative, which is why we didn’t include any form of narrative in our video. It is a part of the band’s star image that their unique selling point is their talent. This attracts the correct type of target audience. The purpose of using the performance element so strongly is to showcase the band’s talent and affectively demonstrate the genre which the artist belongs to.
- 9. • We decided to limit the music video to only three minutes long, as this fitted in with the norms of this genre and it matched the length of the song. Often, in videos with a strong narrative there is a section of plot at the beginning of the video, before the song starts. However, as mu music video does not have any form of prominent narrative, we cut it so that the video started on the first beat of the song. As the pre-narrative before the video is a very mainstream pop convention of music videos, often (but not always) videos within this genre tend to only cover the duration of the song. In addition to this genre convention which we followed, we also decided to cut it to a length of three minutes so that the footage remained fresh and interesting throughout the whole duration of the video, and we thought that if the video was longer than three minutes, it would become boring.
- 10. • Our digipack uses a brick wall as a background, with industrial, urban style setting. Then, on both digipack covers, both artists have something which is not fitting with the overall setting the the picture. In The Killers’ album it is the goat which is out of place in an urban background, while on our digipack, it is the red arm chair which doesn’t fit in with the overall setting. This style of setting is very common in this genre, which is why we decided to set the video and band’s look, based on this style.
- 11. • We also adapted the idea of using graffiti on a the wall, inspired by Linkin Park’s, Hybrid Theory album. We decided to graffiti imagery from the video and of the band overall. The album parallels that of our digipack, as there is heavy graffiti/art element to it, with the back cover of the digipack, the text is over a large patch of wall, spray painted to be a neutral background that text could appear easily on.
- 12. • Just like this album by The Kooks, we put the band members with their instruments on the front cover. We did this to highlight the band’s talent, as this is one their selling points. While The Kooks has a different atmosphere to Broken Lines, both artists exist within the same genre, indie rock, so while their music sounds different, the band’s follow a similar image style due to their shared target audience, and genre.
- 13. • Just like band, Imagine Dragons, we also had the band’s logo present in the same place on each page of the sight. This connects all of the different pages together, and makes the viewer/website visitor feel more immersed in the full band experience. This helps to continuously connect each page of the website together. This is an important element of the website to have, as it brings together the whole image of the website.
- 14. • For our website, we put in different tabs, which connected the visitor to other pages with information on them about the band on them. This is a typical convention of most bands or artists within the mainstream. On both web pages, this is visible on all pages and easily accessible at all times of the website. However, they are positioned differently, as Coldplay’s is positioned vertically down the side of the website, whereas we positioned ours at the bottom of each page.
- 15. • Like The Killers’ website, we also have social network links present on the website. This give the viewer the ability to easily access the band’s social network profiles, which would allow them to feel closer and more connected to the band, which would entice them to follow the band, and this helps to build up their star image. This feature attracts audiences to the band as an entity, as opposed to