The document describes the creation of a mock music magazine called RAWR that aims to target mid-teenagers and people in their early 20s interested in rock music. The magazine follows conventions of existing rock magazines like Kerrang and NME in its design of the front cover, double page spread, and contents pages. Elements like the informal language, themes of house parties and rock bands, and lower price point help represent and attract the target audience of lower-middle and skilled working class youth interested in rock music. Potential media institutions to distribute the magazine include IPC Media, Bauer Media, or The National Magazine Company based on their existing audiences and experience with music magazines.