Event Management at Xavier University Lecture Notes, 1-28-15
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The document contains lecture notes from an event management class discussing various topics: - Using economic impact studies to compare events and make decisions as a city leader - Considerations for planning sports events including venue, budget, security, transportation, and follow up - An in-class discussion and challenge around planning hypothetical events for clients and officials at sports facilities to encourage attendance.
Event Management at Xavier University Lecture Notes, 1-28-15
- 1. Xavier University Event Management Lecture Notes January 28, 2015 Jackie Reau
- 2. Class Discussion • Economic Impact & Sports – Overview of the Minneapolis Impact Study – How can it be streamlined for apples vs. apples comparisons? – As a city leader, how would you use the Study?
- 3. Class Discussion • Brandon, MS Facility Study observations – As a city leader, how would you use the study?
- 5. Wimbledon Hospitality Challenge • Name as many hospitality offerings you can in the video • http://www.wimbledon.com/en_GB/about_aeltc/20 1302071360235071469.html
- 6. Sports Event Planning Advance Considerations • Purpose of Event tied to Business Objective • Audience (guest list: VIPs vs. B List) • Theme & Experience (why busy people should attend) • Flow of Event • Venue • Date/Time • Food & Beverage • Security/EMT service • Timeline of Activity • Budget
- 7. Sports Event Planning On-Site Considerations • On-site Staffing (registration, hosts, service) • Nametags/printed program • Food & Beverage • Transportation (car service, valet parking) • Security/EMT service • Venue • Flow of Event • Giveaways to guests • Program/presentation (emcee, A/V) – Call to action for guests
- 8. Sports Event Planning Post-event Considerations • Book venue for next year (?) • Pay vendors • Thank you notes to guests/speakers • Survey guests • De-brief meeting with all involved
- 9. In-Class Discussion • Group #1: Event at Great American Ball Park hosted by local law firm for their 20 $1 million+ clients to introduce new law firm partner in charge • Group #2: Event at Western & Southern Open hosted by Greater Cincinnati Sports Corporation for the top 12 NCAA officials in charge of NCAA Championships to showcase top Cincinnati sports facilities • Group #3: Event at Paul Brown Stadium hosted by local wealth management firm for their top 25 clients with investments at $10 million + to introduce a new investment product targeted toward sports-related start-up companies • Group #4: Event hosted by Cincinnati USA Regional Chamber to announce the 2015 MLB All Star Game will be hosted in Cincinnati to an audience of the Top 50 Cincinnati CEOs
- 10. The Challenge • Group #1: Event at Great American Ball Park hosted by local law firm for their 20 $1 million+ clients to introduce new law firm partner in charge – How will you get all 20 clients to attend? • Group #2: Event at Western & Southern Open hosted by Greater Cincinnati Sports Corporation for the top 12 NCAA officials in charge of NCAA Championships to showcase top Cincinnati sports facilities – How will you get all 12 NCAA officials to attend? • Group #3: Event at Paul Brown Stadium hosted by local wealth management firm for their top 25 clients with investments at $10 million + to introduce a new investment product targeted toward sports-related start-up companies – How will you get all 25 clients to attend? • Group #4: Event hosted by Cincinnati USA Regional Chamber to announce the 2015 MLB All Star Game will be hosted in Cincinnati to an audience of the Top 50 Cincinnati CEOs – How will you get all 50 CEOs to attend?