Event Report - Zenefits Shift 2017 - Another pivot, even more about software
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The Shift17 event report highlights Zenefits' transition into a software company, moving away from its previous broker model while focusing on small to medium-sized businesses. The conference featured a strong online presence, drawing over 60,000 viewers and showcasing new offerings like mobile and voice capabilities, as well as Zenefits payroll expansion into 30 states. Key takeaways included a strategic pivot towards empowering brokers and enhancing user engagement.
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Event Report - Zenefits Shift 2017 - Another pivot, even more about software
- 1. © 2010-2017 HMCC & Constellation Research, Inc. All rights reserved. 1#Shift17 Event Report – Zenefits Shift 17 – Another Pivot MyPOV: One year after Z2, Zenefits is clearly a software company, now even more, as no longer a broker. Strong focus on SMB, good technology – now needs to execute and grow. Zenefits user conference, at Metreon in San Francisco. Catered to online audience, e.g. Arianna Huffington drew 60k+ online audience. Top Takeaways • Zenefits does another pivot: From disrupting to powering brokers • Meet employees where they are: New mobile, Voice (Alexa) demo • New Connect offerings – Ben Connect and Pay Connect • Native Zenefits Payroll now at 30 states