Event slides: Free screening of "The Loop" by InVision at GoDaddy

Copyright© 2016 GoDaddy Inc. · 14455 N. Hayden Road Scottsdale, Arizona 85260 (480) 505-8800 · All Rights Reserved.
The Loop
A documentary on IBM design thinking | InVision
Wednesday, January 17, 2018
#IBMLoop #InVisionApp #GoDaddy #IXDAPhoenix

CONFIDENTIAL. COPYRIGHT © 2016 GODADDY INC. ALL RIGHTS RESERVED.
2Copyright© 2016 GoDaddy Inc. · 14455 N. Hayden Road Scottsdale, Arizona 85260 (480) 505-8800 · All Rights Reserved.
Welcome
GoDaddy + InVision + IXDA Phoenix free movie screening of “The Loop”

Sponsors and Guest Speakers
Thanks!
● GoDaddy - Location and event staff
● InVision - Food, drinks & the film
● IXDA Phoenix - Promotions and registration
● Panel members
#InVisionApp #IBMLoop
#GoDaddy
#IXDAPhoenix

Agenda
GoDaddy + InVision + IXDA Phoenix free
movie screening of “The Loop”
1. Noshing & networking
2. Intro to “The Loop”
3. Movie screening (run time: 21 minutes)
4. Panel Q&A
5. Design Thinking resources

Stephen Olmstead
VP Design Partnerships at InVision
@TheOlmstead @InVisionApp
● Arizona Design Community
○ AZ Born & Raised
○ Former IxDA Chair
○ In-house / Non-Profit / Agency Design Background
● 3.5+ years building teams @ InVision
○ Product Design
○ Research
○ Product Management
○ Customer Experience
○ Design Partnerships

Films by InVision
Documentaries on Disruption & Design Thinking
● Film #1 - Design Disruptors
○ Broad-focused exploration of stories of disruption
redefining and challenging entire categories
○ What Netflix did to the film industry, what Uber did to the
taxi industry, what Airbnb did to the hotel space, etc.
● Film #2 - The Loop
○ Highly-focused exploration of design thinking redefining
the way a massive, 100 year old, incumbent redefined
and reinvented itself
○ How IBM radically tooled up its design game to adapt
and innovate for the future and maintain dominance.

“The Loop”
Design Thinking at IBM
● Themes of Interest
○ How the Value of Design is Measured inside IBM
○ Design Bootcamp Program (Education)
○ Concept of Distinguished Designers (Leadership)
○ Scale (1000+ designers)
○ Incumbent Iteration / Reinvention
● Filming
○ Shot and produced over 7 months
○ In full partnership with IBM design on-site at Austin
campus
● Design as the new language of business
for both Disruptors and Incumbents
○ Design-driven companies outperform their peers by
228% (S&P Index).

#IBMLoop
Let’s watch the film!
#InVisionApp

Discussion Panel / Q&A
Stephen Olmstead
VP, Design Partnerships,
InVision
Tamara Christensen
Founder, Idea Farm
Organizer, Phoenix
Design Thinking &
Innovation Collective
Meetup Group
Casey Sherstobitoff
Brand Creative Director,
GoDaddy
Chris Zukowski
UI Designer, American
Airlines
(Formerly 9 years with IBM)

Design Thinking Resources
Resources from IBM
IBM Design Thinking Website
https://www.ibm.com/design/thinking/
IBM Design Thinking: Loop Methodology
https://www.ibm.com/design/thinking/loop
Design Thinking Field Guide
https://www.ibm.com/blogs/bluemix/2016/12/ibm-design-thinking-field-guide/

Additional External Resources
High Resolution Interview w/ Phil Gilbertson
https://www.highresolution.design/6-phil-gilbert-ibm/
DMI Design Value Index
http://www.dmi.org/blogpost/1093220/182956/
Design Better by InVision
http://www.designbetter.co

Local Community (in person!) Resources
Phoenix Design Thinking & Innovation Collection meetup group
https://www.meetup.com/Phoenix-Design-Thinking-Innovation-Collective/
● Third Thursdays, 6pm - 8pm
○ Nosh, network, workshop
○ Learning by doing!
● Want to HOST? LEAD?
○ Space + nosh for 20-40 ppl
○ 75ish min DT workshop
○ Either or both

Local Community (in person!) Resources
Mindcamp Southwest
https://www.mindcampsw.com
● March 1- 4, 2018 in Oracle, AZ
● Leaders from around country, globe
● 10% discount for you, code: MCSW_DT10

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