Event Technology for the API Economy
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The document discusses the importance of APIs in modern event management, emphasizing their role in streamlining data integration and improving event ROI. It outlines the strategic planning needed to implement an API economy within organizations and promotes collaboration through data sharing across teams. Key takeaways include creating a clear strategic plan, selecting the right technology partners, and continuously innovating to enhance event experiences.
Event Technology for the API Economy
- 5. Meeting Planning: The Bad USA Today: Top 5 Most Stressful Jobs in America, 2017 1. Military Personnel 2. Firefighter 3. Airline Pilot 4. Police officers 5. Event Coordinator
- 19. • How could data transform the ROI on your events? • What information would help you be agile and pivot to create the most informed decisions in planning? • Extend out of your own group / organization Goals & Objectives
- 20. • Define your current event technology landscape • Identify any gaps or missing areas • Extend out of your own group / organization Event Technology Toolsets
- 21. • Who owns what information & how should it flow? • Who reports on what information & at what frequency? • Which ways does the data flow? Event Technology Roles & Responsibilities
- 23. • Connected Systems • Relevant Data Sharing across business units • Single Source of Reporting & Analytics for Event ROI Pre-Event • Market relevant content to our target audience • Create better content • Reporting consistency across groups for measurement Onsite • Customize experiences to attendees • Measure satisfaction real time to adjust course Post-Event • Faster Movement through the sales pipeline • Tailored experiences & invitations for future engagement • Better targeted marketing • Higher overall satisfaction results • Metrics, trends and ROI valuation Executive Summary: API Economy Goals GOALS • Create relevant experiences and content • Seamless experience for attendees across platforms
- 27. Data Transfer & Security • Security of data at rest & in motion • HTTPS protocols & encryption • Hosting solution
- 35. Built for the API economy Hubb automates the complex workflows & tasks required to collect, manage and market content for conferences and meetings. ShowGizmo is a mobile engagement platform designed with event planners, marketers and internal teams in mind – it fosters networking, 2 way communication, information delivery and ultimately provides 365 days worth of data and insights about your communities and your events Experience Service Glisser is audience engagement technology that shares presentation slides to audience smartphones in real-time, and uses polling, live Q&A and social media feeds to drive interactivity, collect feedback and generate valuable user data. Swoogo is a feature heavy, back end responsive, mobile first event software solution designed to help you get more butts where they belong; in your seats.
- 37. Key Takeaways 1. Put together a strategic plan to envision your perfect end result with a clear path to get there. 2. Decide the best fit for your company to get the planning and integration work done (in house, best- in-craft suppliers built for the API economy). 3. Know which tools you'll use for what purpose and make sure your vendor team is 100% clear on the R&Rs. 4. Start small and continue to innovate!