Event Technology Integration Solutions
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The document discusses building an integrated event technology stack using Blendr.io, an event integration platform. It offers over 300 connectors to integrate various event, sales, and marketing tools to synchronize data like registrants and scan data. This allows for automating workflows and analytics across tools. Key benefits are improving efficiency, creating better experiences, and preventing "Excel Hell" by integrating disparate event apps and platforms. The platform can connect tools like EMS, ticketing, CRM and more through its visual editor without coding.
Event Technology Integration Solutions
- 1. Building Integrated Event Technology Stack
- 2. Explosion of new cloud apps in both event tech, and in martech in general 7040 martech tools 444 event tech tools
- 3. Event Tech Platforms could be data silos On-site tools Other cloud apps Mobile apps
- 4. How event organizers solve it today: “Excel Hell”
- 5. The Solution - Blendr.io, an event technology integration platform
- 6. 300+ connectors to event, sales and marketing cloud tools
- 7. Use the Blend Editor to build integrations without coding
- 8. Synchronize registrants Synchronize registrants (attendees, ticket buyers) between your event technology platform and ticketing system, registration platform, EMS, CRM or any other cloud tool. Automate Event Tech stack Automatically trigger a campaign when a user registers, send alerts via Slack or, for example, email when an event is sold out. A wide range of integration use cases for Event Tech
- 9. Connect EMS platform to mobile event apps Continuously synchronize attendees to an event mobile event app, matchmaking tools or other platforms. A wide range of integration use cases for Event Tech Export all attendee activity for deep analytics Send all event data from your platform to a dashboarding solution to offer unified deep analytics.
- 10. Synchronize scan data Use Blendr.io to sync scan data from exhibitor lead capture tools, event agenda (sessions) and any other type of data to your Event Tech platform or the other way around. Integrate with advertising platforms Link your ticketing platform, registration platform or EMS with advertising platforms such as Facebook Ads and Google Adwords, allowing your customers to retarget visitors for their next events and launch “Lookalike” campaigns. A wide range of integration use cases for Event Tech
- 11. Improving automation and efficiencyBenefits of the integrated event technology stack Create a more memorable experience Capturing relevant data Sparing you from the Excel Hell Preventing data mistakes
- 12. Cloud-based Your tool should be cloud-based allowing you to access it from anywhere at any time. Three essential criteria for your new tech tools Available integrations Check if the tech offers native integrations to other tools that you use, or that your integration platform has a connector to said tool. API available A modern tool has an API to avoid data silos. Make sure your tools have an API, also because integration platforms use the API to connect to the application.
- 13. Sources Event Technology Landscape 2019 https://www.cramer.com/story/event-tech-landscape-2019/ Marketing Technology Landscape https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic- 2019/ Building the perfect technology stack for your event https://www.blendr.io/blog/event-tech/technology-stack-for-events/ Blendr.io connectors https://www.blendr.io/integration-library/