Everything Counts / #OSCON 2013

@marihuertas
#OSCONcounts
hi@marihuertas.com
Thursday, July 25, 13

Everything counts.

The 4 D's:
- Data
- Design
- Development
- Devops

a gatekeeper for the
necessary vs. unnecessary
a dot connector to identify +
solve problems + relay info
a catalyst to move things
forward as swiftly as
possible

voter: gottaregister.com
gottavote.com, call tool
ﬁnance: OFA store, *quick
donate, payment processor
digital: microtargeting,
message blasting, story
tool, mobile apps, etc.
*Note: See great write-ups of OFA's quick donate structure at kylerush.net

how was the
workload?
we shipped every day.
for a few months,
I was managing +40
projects concurrently.*
*After that, I stopped counting.

distill the work:
shape,
shepherd,
ship.

Lead with design.

"Good design used to make
you stand out on the web.
Now it's the price of entry."
Ev Williams

Prototype, prototype,
prototype. Then build.

“You don’t have to write production code
(much less ship it) to see if your idea is good.
“You don’t have to build a complete solution
to test a hypothesis.
“And you can do better than ‘move fast and
break things.’ Leave the time, waste, and
feature thrashing to inefﬁcient startups with
inﬁnite software engineers and money to
burn.”
Jesse Kriss on Medium: https://medium.com/product-design-1/6e4a02e52078

An idea is not a design
A design is not a prototype
A prototype is not a program
A program is not a product
A product is not a business
A business is not profits
Profits are not an exit
And an exit is not happiness.
Mike Sellers on Quora: http://www.quora.com/Startup-Advice-and-Strategy/As-first-time-entrepreneurs-what-
part-of-the-process-are-people-often-completely-blind-to

Learn whose voices
really matter, and listen.

Remember your
objective.

Deﬁne deployable.

This often is delayed
until the "ship" stage.
If you wait until then,
you're in trouble.
Go beyond the MVP.

Make the stafﬁng
plan clear and
post it publicly.
*RACI charts (Responsible, Accountable, Consulted, and Informed) are great for this.

Be aware of tripwires.

Build your QA plan while
you shape your product.

shepherd

Shepherding is not
done only by the
project manager or
product person.

Engineering shepherds code.
Comms shepherds info.
Product shepherds design
and content.

Make your process
bare bones.

Recognize and
respect preferred
channels for
communication.*
* And yet: Mind the gaps. Close the loops.

Manage your work
through your outbox.

Speak plainly, openly,
frequently, and brieﬂy.

Fuck "fuck it, ship it".

Build fast, but build
smart.

Do code prelims,
code reviews,
and document work
along the way.

ﬁnal thoughts

Default to calm.

Have fun.

Be human.
(Sometimes it's the
best thing you can be.)

Everything Counts / #OSCON 2013

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