Evolve Digital Labs Services and Case Studies
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Evolve Digital Labs, founded in 2009, specializes in data-driven customer acquisition and employs various digital marketing strategies to optimize business growth. The company has achieved significant results for clients such as Merck and Blackhawk, including increased website traffic and lead generation through tailored content and analytics. Evolve holds a prestigious Gold Agency status with Google, granting it access to exclusive resources and support for enhancing its digital marketing effectiveness.
Evolve Digital Labs Services and Case Studies
- 2. Evolve is built to solve the your business faces. Evolve is built your business faces. Evolve is built to solve the exact challenges your business faces. 2
- 3. Founded in 2009, Evolve Digital Labs is a data-driven customer acquisition firm Digital Strategy Search Optimization Search Marketing Display Advertising Video Marketing Web Content Strategy Social Strategy & Mgt Creative Direction 3
- 4. 1 2 3Market Intelligence Strategy Growth Growth starts with understanding. Evolve will provide the digital language, behavior, and needs of your customers. Be smart, pursue your true market. Build a Strategic Framework Turn Data Into Satisfied Customers. Our proven method for growth uses an outcome-driven mindset removing the guesswork. Eliminate Underperformance. Crush Uncertainty. When strategy is implemented, measured, and adjusted, growth online is inevitable. We direct your paid search campaigns, on-site improvements, and organic tactics to the next level.
- 5. Strategy Growth Market Dashboard Fix Customer Map MetricsFramework Current Market Place Business Goals Our Model: Focus on Jobs & Outcomes
- 6. Improve Web Rankings Improve your ability to provide the solution to your primary customer's need. Increase Qualified Traffic Increase quality traffic by creating content that uses the right audience’s language. Reach Financial Goals Acquire customers profitably through website optimization. Increase Profitability Online Understand the opportunity that exists and the cost of that opportunity. Integrate and Align Departments Communicate business goals throughout organization. Validate Business Goals Use data to gauge your online opportunity for growth. Benefits to You Website Outcomes Business Outcomes
- 7. ADVERTISING SITEPARTNERSYOURCOMPANY Social Media PR Web Developer Your Digital / IT Your Content Your Brand
- 8. Partnerships GOOGLE - GOLD AGENCY STATUS Evolve Digital Labs is one of 250 agencies with the Gold Agency status from Google. With this title, we have direct Google support, inclusions in Betas, and access to exclusive resources. GOOGLE – BETA PARTNER - SEARH CONSOLE/WEBMASTER TOOLS API Not only do we employ programmatic techniques to our data collection, we are 1 of 45 organization worldwide with beta access to a Google API allowing for multi-dimensional queries. The end result is a more robust yet granularly nuanced look at customer data. TWITTER – QUALIFIED DEVELOPER API ACCESS Real-time data access to Twitter allows our team to pull time-sensitive insights from consumers. 8
- 9. As our clients grow… Cost Per Acquisition Total Acquisitions
- 10. …we grow
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- 12. CClients & Case Studies Case StudiesClients & Case Studies
- 13. Segmenting big data. Sharepoint migration.
- 14. SITUATION for Merck Manuals Promote Merck Brand Goodwill Merck launched a new version of the Merck Manuals, their medical information portal Utilization of Manuals by consumers and professionals Awareness of Manuals low with younger users Entrenched Competition WebMD clear leader in share of voice for medical information portals Google touches and guides most medical information queries online Limited Digital Budget Campaign needed to create awareness of brand as well as drive significant traffic 14
- 15. SOLUTION for Merck Manuals Deep Analytics Implement tracking for engagements across 5,500+ unique pages on site Develop value model for engagement that clearly communicates Merck Manuals value to Merck corporate brand Targeted Strategy Identify behavioral segments of consumers and professionals where Manuals has advantage Leverage novel search/display media model to circumvent competition Value Media Buys Keyword level analysis on over 300,000 medical information terms representing over 325 million monthly queries Target high engagement value low CPC users 15
- 16. RESULTS for Merck Manuals 250,000 June 2015 Website Visitors $0.10 Average Cost Per Click 16
- 17. RESULTS for Merck Manuals “I am grateful for the work Evolve Digital Labs is doing to help us optimize our site for organic Search. EDL is helping us navigate the complexity of launching a multi-lingual, multi-cultural and multi-domain product. Our mission to be accessible to 3 billion consumers and healthcare providers by 2020, will only be attainable through a strong presence on search engines.” Dr. Robert S. Porter, MD Editor-in-Chief, The Merck Manuals Exec. Director, Scientific Affairs 17
- 18. Lead Generation from Consumer Data and Behavior Application
- 19. SITUATION for Blackhawk Engagement Low Performing Content Current assets maintained low traffic with language not matching the customer Mixed Messaging Six landing pages existed without proper optimization and spoke to multiple services. Consumer Behavior Marketing assets were varied and based on intuition rather than data insights on consumer behavior and needs. 19
- 20. SOLUTION for Blackhawk Engagement Content Optimization Isolating the language of the customer and making sure site content reflected their most valuable customers were searching lead to increased traffic and more lead generation. Highly Targeted Messaging Reduced number of pages by half. Each page now spoke to one core service. Ad groups connected to a specific service allowing for lower cost per lead while increasing the total number of leads. Not only was there an increase in total leads, but the number of qualified leads jumped significantly. 20
- 21. SOLUTION for Blackhawk Engagement 21
- 22. SOLUTION for Blackhawk Engagement 22
- 23. RESULTS for Blackhawk Engagement 73% Exceeded project lead generation goal 299.5% Increase in Leads 23
- 24. RESULTS for Blackhawk Engagement “Evolve provides in-depth access to today’s search knowledge and more importantly tomorrow’s. The whole team is personable, genuine and a pleasure to work with.” Mike Luhning Director of Marketing/Creative Director 24
- 25. Online market growth of more than 500% without compromising ROI
- 26. SITUATION for Charter Communications High Marketing Costs Restructuring the Affiliate Program was required to save millions of dollars on branded terms it’s own affiliate members were bidding on which drove up costs, putting themselves at a disadvantage. Operational Guidelines Marketing guidelines were not in place to provide operational frameworks for members to establish a consistence brand positioning and messaging. Landing Page Optimization Landing pages were few and spoke to too many topics. The result was an overall inadequate fulfillment of the pages intended purpose. 26
- 27. RESULTS for Charter Communications 329% Increase in leads 8% Decrease in Cost Per Lead 500% Increase in ROI 27
- 28. RESULTS for Charter Communications “Not only is Evolve Digital Labs dynamic in their thinking and use of technology, but the team is always attentive to our needs. They’re constantly watching out for our bottom line.” Amy H. Kim Senior Director of Marketing 28