Evolving IP Networks for Superior Performance and Profitable Growth
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The document discusses how evolving IP networks can enable superior performance and profitable growth. It notes that the number of smartphone subscriptions will reach 4.5 billion by 2018, driving demand for improved network performance. The document outlines challenges like delivering good indoor coverage and the need for scalable backhaul capacity to support performance. It argues that network performance is key to driving user loyalty and double digit revenue growth. The document advocates for efficient connectivity through a common IP platform and personalized connectivity tailored to factors like location.
Evolving IP Networks for Superior Performance and Profitable Growth
- 1. Evolving IP Networks for Superior Performance and Profitable Growth Oscar Gestblom Director Head of Marketing IP & Broadband, Ericsson Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
- 2. places People DEVICES Smart Phones 4.5 WCDMA/HSPA LTE Billion SMARTPHONE SUBSCRIPTIONS GSM/EDGE BY THE END OF 2018 50 60% Billion DEVICES 55% 85% 10% 2012 85% 2018 90% 2012 2018 2012 2018 Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
- 3. Innovation & demand everywhere Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
- 4. Device App Network Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
- 5. Performance is key Network Performance 20% Frontrunners’ revenue growth Peer Group’s revenue growth Performance drives user loyalty Enable double digit revenue growth Source: Ericsson Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
- 6. Challenges Network App Smartphone Other Base: Smartphone users in two Western European countries, Ericsson Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
- 7. Performance and growth Efficient connectivity Personalized connectivity Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
- 8. App coverage Indoor Challenge 70% of traffic is indoor – Indoor App Coverage is key Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
- 9. Backhaul impacts network performance Network performance analysis Worst performing network 100% Cumulative distribution 75% 50% 25% 6 000 5 000 4 000 3 000 2 000 1 000 0 0% Cell Throughput (kbps) 3x better performance Network 1 Network 2 Network 3 Network 4 Source: Ericsson Performance depends on a Scalable Backhaul capacity Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
- 10. Bandwidth Efficient IP network Common Platform Common IP OS Multi APP Signaling/Processing Common Management Policy Control Location “Multi” Capabilities Real Time Control & Orchestration Service Congestion API, Service Exposure Virtualization & abstraction DEVICES Subscriber ACCESS AGGREGATION IP EDGE CORE Network Data Center Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
- 11. Value creation 30% more capacity Integrated Mobile Backhaul Ericsson Comp 1 Comp 2 lower TCO Microwave System evolution Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21 36% 30% fewer nodes 30% lower cost 2010 2011 2012 30% 30% EPC Network Simplification
- 12. Performance and growth Efficient connectivity Personalized connectivity Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
- 13. Personalize the connectivity Volume Time Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21 Location Content Terminal Speed
- 14. SMART Networks Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
- 15. Service Chaining leveraging SDN capabilities Price Differentiated service bundles Penetration Firewall/AV CDN & TIC Parental Control Media live compression TCP/HTTP Web optimization IPv6 transition/NAT Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21 DPI, Charging and analytics Advertising, profiling, enrichment
- 16. Network Slices Enterprise Activity Access High Performance Global Network Compute, Storage, Management Enterprise Function Big Data BYOD Mobile Monitoring Dynamic, secure & separate, cross-domain, activity-specific Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
- 17. Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21
- 18. Join the discussion #realperformance Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-21