The document discusses the challenges of achieving exactly-once delivery in distributed systems, particularly in the context of microservices at Wix, which handle approximately 850 million messages daily. It highlights the complexities associated with message delivery reliability and describes Kafka's solutions, including idempotent producers and transactional message handling, to address the problem. The emphasis is on the critical nature of exactly-once delivery for ensuring atomicity in operations like inventory updates in e-commerce flows.