Exadata
- 1. The Business Value of Oracle Exadata
- 2. <Insert Picture Here>Exadata Discussion TopicsThe Business Value of ExadataThe Solution OverviewProof Points
- 3. Exadata – The Oracle Database MachineBusiness ValueRuns Oracle Faster
- 5. Smart StorageExtremePerformanceBest Database Consolidation Platform
- 7. Leverage Your Existing InvestmentLower CostCompleteOptimized, Standardized, Integrated
- 8. Server, Storage, Network, Software
- 10. Extreme PerformanceGame Changer = Integrated HW + SW InnovationDynamically ScalableUnlimited Linear Scaling of Data BandwidthAllows data to reside in extended memory for 10x better IO response time 5.25 Terabytes Flash per rack10X to 100X speedup for queries Database aware storage executes queries at the disk layer40 Gb/sec fault-tolerant unified server and storage network Breaks data bandwidth bottleneck10x to 50x compression ratiosOptimized for speed and space reductionMassively Parallel ArchitectureFlash CacheSmart ScansInfiniband NetworkHybrid Columnar Compression
- 11. Lower IT CostsConsolidate on the Database MachineConsolidate ALL database applicationsWarehouse oriented bulk data processing
- 12. OLTP oriented random updates
- 13. Multimedia oriented streaming filesEconomies of scale through consolidationLess systems to manage
- 14. Easier to secure
- 16. Less datacenter resourcesExtreme Compression30x results in read on warehouse
- 17. 15x results with table and index compressionConsolidation in the Database CloudOracleExadataShared DatabaseDBShared ClusterOSROIShared ServerStorageServerConsolidationConsolidates Servers, Storage, OS and DBDedicatedSilos
- 18. CompleteOptimized Enterprise Scalability & ReliabilityServer Storage Network SoftwareScalableScales from a quarter rack to a full rack to 8 rack cluster by just adding wiresScales to hundreds of storage serversMulti-petabyte databasesFault TolerantFailure of any component is toleratedData is mirrored across storage servers
- 19. EXADATA Overview
- 20. Exadata Database Machine X2-2 Full Rack Pre-Configured for Extreme Performance8 x64 Dual-procesor Database Servers (Sun Fire X4170 M2)96 cores (12 per server)768 GB memory (96GB per server)10 GigE connectivity to Data Center16 x 10GbE ports (2 per server)14 Exadata Storage Servers X2-2All with High Performance 600GB SAS disks ORAll with High Capacity 2 TB SAS disks3 Sun Datacenter InfiniBand Switch 3636-port Managed QDR (40Gb/s) switch1 “Admin” Cisco Ethernet switchKeyboard, Video, Mouse (KVM) hardwareRedundant Power Distributions Units (PDUs)Copyright © 2010 Oracle Corporation and/or its affiliates – 9 –
- 21. New - Exadata Database Machine X2-8 Full Rack Extreme Performance for Consolidation, Large OLTP and DW2 x64 Eight-processor Database servers (Sun Fire 4800)High Core, High Memory Database Servers128 CPU cores (64 per server)2 TB (1 TB per server)10 GigE connectivity to Data Center16 x 10GbE ports (8 per server)14 Exadata Storage Servers X2-2All with High Performance 600GB SAS disks ORAll with High Capacity 2 TB SAS disks3 Sun Datacenter InfiniBand Switch 3636-port Managed QDR (40Gb/s) switch1 “Admin” Cisco Ethernet switchRedundant Power Distributions Units (PDUs)Add more racks for additional scalabilityCopyright © 2010 Oracle Corporation and/or its affiliates – 10 –
- 22. Exadata Software: Smart ScansExadata storage servers implement data intensive processing in storage
- 23. Row filtering based on “where” predicate
- 24. Column filtering
- 25. Join filtering
- 27. Storage Indexing
- 28. Scans on encrypted data
- 29. Data Mining model scoring
- 30. 10x reduction in data sent to database servers is common
- 31. No application changes needed
- 32. Processing is automatic and transparent
- 33. Even if cell or disk fails during a queryExadata Flash Solves the Random I/O BottleneckSun Oracle Database Machine has 5 TB of flash storage4 high-performance flash cards in every Exadata Storage ServerSun Flash Accelerator F20 PCIe CardSmart Flash Cache caches hot dataKnows when to avoid caching to avoid flushing cache Allows optimization by application tableOracle is the First Flash Optimized Database
- 34. Performance AdvantageUnique performanceI/O Throughput Up to 50 GB per second1
- 35. Random I/O RateUp to 1 million I/O’s per second21 Uncompressed data from Flash (full rack) – compression increases throughput by the compression ratio. 2Full rack (56 flash cards)
- 36. Data is stored by columnand then compressedQuery Mode for data warehousingOptimized for speed10X compression ratio is typical Scans improve proportionallyArchival Mode for infrequently accessed dataOptimized to reduce space15X compression is typicalUp to 50X for some dataUp To50XExadata Software: Hybrid Columnar Compression
- 37. Compression AdvantageSize of 100 Terabyte DW after compression=10 TB40 TB70 TB
- 38. Eliminating I/OConverting Terabytes to Gigabytes1 TB(with 10x compression)10 TB of user data(normally 10 TB of I/O)100 GB(with partition pruning)Subsecond “10 TB” scan20 GB (with storage indexes)5 GB (with Smart Scan)
- 39. Security AdvantageComprehensive Protection for the Exadata PlatformHardware Accelerated Database Encryption8X faster than software-only encryptionSecure data at rest on both disk and tapeTransparent to applicationsStrong Access ControlsPrivileged user and multi-factor controlsProtect against privileged account misuseTransparent to applicationsMonitoring and ReportingStreamline compliance reportingMonitor SQL and database audit dataThwart SQL injection threats
- 40. Brian CampSVP, Infrastructure ServicesKnowledgeBase Marketing“After carefully testing several data warehouse platforms, we chose the Oracle Database Machine. Oracle Exadata was able to speed up one of our critical processes from days to minutes. The Oracle Database Machine will allow us to improve service levels and expand our service offerings.”
- 41. EricssonTelecomm: Better, more timely business information at lower costCUSTOMER PERSPECTIVEWith Exadata, Ericsson will automate data collection to a centralized server. End Users can then initiate a rules engine which correlates data from multiple sources, analyze performance and call quality and triggers actions (problem tickets and dispatch) for RF Engineers.CUSTOMER OVERVIEWEricsson has responsibility for cell towers and accompanying components (antennas and switches) used by various carriers (Sprint, AT&T, etc). They are required to meet/monitor SLAs and be able to quickly identify trouble spots and respond efficiently in the event of lapses in performance. In order to accomplish this, data (tower_id, switch_id, zipcode, lat/long, time, call status, etc) is collected from each cell tower switch, processed and stored in a database for analysis. CHALLENGES/OPPORTUNITIESCurrent collection process is manual: RF Engineers drive to each cell tower collecting info for his market onto a laptop then performing analysis locally.
- 42. Opportunity to drive out costs while examining data on a broader basis.
- 43. Competed against incumbent NetezzaSOLUTIONSOne Database Machine Half Rack (Prod) and one Quarter Rack (Test/Dev) and Exadata Server Storage Software.
- 44. Additional Software: RAC, Tuning/Diagnostics Packs, Partitioning, Advanced CompressionRESULTSExadata provides the following business value:Tremendous cost savings, eliminate RF Engineer manual data collection
- 45. Improved SLAs
- 46. Faster resolution of problems
- 47. Reduce turnaround time from time data is collected until the time it is ready for reporting: 30 days down to hours
- 48. Ability to report at a national-level versus just market-level
- 49. Support for large data volumes while maintaining extreme performanceCUSTOMER COMMENT“The results of the BI query and ETL performance tests in the proof-of-concept were shocking…” SVP, Technology Design Bala SubramanianCOMPANY OVERVIEW300,000 Employees
- 50. Growth through acquisition (Merrill Lynch, Countrywide)Previous Platform v Exadata EnvironmentB of A chose Exadata over Netezza and Teradata because they felt it was the best fit for their DW given their very large Oracle database footprint. Also Oracle Enterprise Manager as the management standard highlighted Oracle’s strength and Teradata and Netezza’s weakness in this area.Looking at Exadata as a consolidation platform for a large number of their Oracle databases was very significantGOALSIncrease application performance to meet LOB SLA’s.
- 51. Reduce ongoing operational costs
- 52. Move to a platform that will scale and grow with business needsCHALLENGES/OPPORTUNITIESTraditional DB Environment was increasingly unable to meet scaling requirements and resulted in frequent performance problems.
- 53. Reporting demands associated with BASEL II and other compliance initiatives were stressing existing infrastructure.
- 54. Storage growing 50% year over yearRESULTSB of A saw 20x performance improvements as compared to the same test executed in their existing infrastructure.
- 55. Bank orders 2 half-racks (OBIEE and HR Analytics)
- 56. 3 new full racks on order now!Sony Media SoftwareCUSTOMERPERSPECTIVEAs a long-time Oracle customer, Sony Media Software & Services saw that a fully integrated solution from Oracle allowed them to leverage in-house expertise thus reducing their business, technical and financial risks vs the competition (Greenplum)COMPANY OVERVIEW171,300 Employees (Global) 4,500 (SMSS)
- 57. Electronics, Audio, Video, Communication, Music, Information Technology, Motion Pictures, Television, Computer Entertainment & Games WHY ORACLE WONCustomer very pleased with overall Exadata performance
- 58. Very fast ad hoc query performance
- 59. Ability to leverage significant in-house Oracle expertise
- 60. Migration to Greenplum seen as costly, risky
- 61. Exadata viewed as more scalable and able to meet growing data volumesGOALSReduce management overhead associated with data warehouses
- 62. Accommodate 10-15% monthly growth in customer data via a scalable platform
- 63. Cut time to deploy virtual data martsSOLUTIONSSun Oracle Data base Machine with Exadata Server software
- 64. DBEE, RAC, Partitioning, Advanced Compression, Diagnostics, TuningCHALLENGES/OPPORTUNITIESCollecting customer purchase data for movies, music, games etc from all Internet-connected devices (computers, gaming consoles, Internet-ready TVs, smartphones etc)
- 65. Growing revenue via add-on purchases at checkout leveraging Exadata’s ability to produce real-time intelligence (“Customer who bought this also bought …”Exadata in the MarketplaceSeeing rapid adoption in all geographies and industries© 2010 Oracle Corporation22
- 66. Why Exadata?Exadata Improves Strategic Value of Business InformationUnsurpassed performance optimized in hardware & software for Oracle DBDelivers faster strategic business info to decision-makersImproves overall Quality of Service for business owners Exadata Lowers CostsDramatic reductions in storage costs (e.g., Hybrid Columnar Compression, Automatic Storage Management)Platform for DB server and storage consolidation yields major savings all through the IT value chain (e.g., server, storage, power, headcount, floorspace) Exadata Improves Time-to-BenefitFaster deployment, lower risk from a complete database machineDesigned, integrated, tested and delivered ready to load dataLeverages your investment in Oracle Database and existing best practices
- 67. Exadata Oracle Database MachineSolution of every datacenterMassively parallel intelligent grid – ‘private cloud’
- 68. Extreme performance hardware & software for:
- 69. Data Warehousing
- 70. OLTP
- 72. Extreme business value and agility
- 73. Fast access to secure business information 24x7
- 74. Cost-effective IT infrastructure consolidation
- 75. Scalable sizes from Quarter Rack to Multiple RacksPrivate DBaaS CloudExtreme Database PerformanceImproved up to50XConsolidation and Shared Service Savings25-50%24
- 76. Thank you If you have any questions about Exadata , Please feel free to reach me at 1.650.633.6646 X 87700 or vineet.k.verma@oracle.com
Editor's Notes
- #6: Besides the performance gains of Exadata, every customer is looking into some type of consolidation. Lower Cost through consolation. Since the Oracle Database Machine offers extreme performance for both OLTP and OLAP workloads, customers can consolidate various pillar based or functional systems into a single machine GMB: Using Oracle’s database security options (Advanced Security, Database Vault, Audit Vault, etc.), customers consolidating workloads on Exadata can rest assured that they need not sacrifice performance and scale for security. Certified for the Exadata platform, Oracle’s comprehensive database security portfolio helps customers better satisfy their compliance mandates and protect their information from a wide array of threats, internal and external.
- #7: The benefits that this approach provide are lower cost, higher quality of service and higher manageability than current silo approach.Some organizations are adopting a piecemeal approach to this challenge by simply virtualizing the servers. While this brings cost savings because it increases the utilization of servers and reduces the need to purchase new machines, it does not contribute to ensuring a high QoS for all apps, and it creates a more complex environment to manage as the number of entities sprawls.
- #20: Ericsson saw Exadata as an opportunity to drive out costs while examining data on a broader basis. Previously Ericsson was only reporting cell data on a monthly basis. Now they are collecting daily cell data which as completely changed their view of the business. A half rack will drive the implementation of the cell tower database on Exadata.