EXAMPLE DIGIPACK ANALYSIS
- 1. Example’s logo appears on the front cover of this album, again acting as artist branding as the design is well known to his fans as it can be seen on all his other albums. This, therefore, acts as a familiar sign belonging to Example. The audience would know it well if they’re fans of him and new listeners would see him as a well established artist due to the continuity of the logo being on all his albums. DIGIPACK ANALYSIS - EXAMPLE The title is still obvious, despite it’s size, due to it’s placement, being directly under his name in the left third. This is a conventional placement for titles due to reader’s reading text from left to right. It is in a black colour, which makes it stand out, along with it being in bold as it matches the black costume the child wears in the photograph and the black background around the logo. Also, bold text connotes to importance so the audience would feel like they’re missing out on something if they didn’t read what it said. The album title is in lowercase, connoting to evolution, as it implies he started of small, to evolve into the big artist he is today, visually shown by the difference in text of the album title and his name, ‘example’ being in a larger text size. It also has connotations to the genre of EDM due to the informality of sans serif, meaning it’s more appropriate for teenagers and young adults.
- 2. DIGIPACK ANALYSIS - EXAMPLE The use of lighting plays a part as the cloudy weather puts a vintage vibe on the album, connoting to old age. This relates to the album’s meaning as it shows he’s evolved from a person to an artist, yet still under the same sky. This sends out the message that people can become who they aspire to be and that it is possible. In proxemics, the crowd are close together, showing how he has a large fan base as it’s almost like a squeeze to fit everyone into the image. The warm lighting can also connote to happiness due to the yellow undertones. This enables the audience to feel warmth towards the artist as his happiness is visually portrayed so they know they can also uplift their mood with his music. There is use of two different images on this front cover. The background image is a long shot of a concert setting, taken from Example’s point of view. The long shot shows the crowd with their arms up, connoting to happiness as it shows they are liking the music being played. This relates to Dyer’s Paradox of the Star as it shows him to be relatable, as we’ve all been young, yet also something special as he can impact many people’s lives with his music.
- 3. There is an image, in the form of a photograph. It is of a boy, which can be interpreted as Example himself. The implied meaning behind this is that as a child, he always had a dream to perform, shown by the mise en scene of body language as his arms are up as if performing to a crowd. Then the actual crowd are seen in the background image, showing his progression and success. The placement of this photograph is in the central third, making it the main subject to focus on, emphasising the album’s message. DIGIPACK ANALYSIS - EXAMPLE The mise en scene of costume is also aesthetically pleasing for the audience due to the text being black. Therefore, it makes the colour choice work well as the black text doesn’t appear too strong against the faded images. The clothing is casual here, conventional of the EDM genre as the dance element means people want to be comfortable in what they’re wearing in order to enjoy the music and move to the beats with ease. The floor of the photograph is bright in comparison to the colour behind, of the crowd. This makes the image stand out further as the light draws in the audience. There is no mode of address, unconventional of the EDM genre. The choice could be due to the artist wanting the audience to take on his own perspective so that he can inspire them to work hard for what they want.
- 4. The track list has been kept relatively small and to the left third. This is an interesting design as it is different from a lot of other backs as the track names tend to take up more room. A reason for this could be because he wanted it to look basic, due to the album’s meaning. Therefore, it would look as though he created the album from a child’s point of view, based on the text and simplicity. Despite the size, the text is still noticeable and legible due to it being bold, making it stand out. Additionally, the use of white on black helps this so it can be read easily. DIGIPACK ANALYSIS - EXAMPLE There is also a gap between the track number and the track name, helpful for clarity. The audience’s ability to distinguish easily between the number and name is important and it can be done in many ways, for example part being bold, or another colour. Therefore, the character spacing helps the audience see this differentiation without a problem. As it is in lowercase, it matches the front cover as the title of the album is also written in lowercase. This is conventional as it means the back and front cover can relate to each other.Another convention and necessity for a back cover is the barcode, website and credits, which are commonly all grouped together as shown here.
- 5. The main colour for the back cover is black, continuing the theme of the black inputs on the front cover, such as the text and costume. Its kept very simplistic, mirroring the font and keeping the focus on the running theme. Black is also a common colour to be used for the EDM genre due to it’s connotations of dark. This is due to many concerts taking place at night, where the lights bring colour and vibrancy to the environment. Therefore, the audience see the black background and expect something good to come from the music, like they would in a concert. An image can be seen in the upper right third, which further links to the album’s theme of childhood and growing up; it looks like an old photograph, representative of Example as a child. Again, the photo looks old as it has a rustic looking filter, where the colours are unsaturated. The prop within the photo is an old car, giving the audience vibes of polaroid cameras, which were in more common usage in the 80’s. DIGIPACK ANALYSIS - EXAMPLE The label logo is also seen in the lower, right third. This enables the audience to find similar artists to Example as Ministry of Sound would be expected to have other EDM artists signed to their label. Also the well known label, may influence people to buy the album as it’s a popular name and so increases trust and belief of the album being well produced and worth the money.
- 6. This follows the rest of his CD styles, with the ‘e’ shape representing his name, Elliot, as well as his stage name, ‘example’. The artist has found a logo branding to help people identify his easily. Around the CD there are production credits, naming the Ministry of Sound company again as the case isn’t always kept once bought. It also continues reading about copyright warnings. The album name is in lowercase letters, using the same font as is shown on the front cover, promoting fluidity in the digipack's design. The colours are just black and white which is a simple design, connoting to maturity. This relates to the album’s message of growing up as the CD acts as a visual representation of the artist having grown up since he was younger and his direction is now clear to him – it’s black and white, meaning he knows that he definitely loves being an artist. Also, the use of the monochrome relates to the front cover’s logo as it also follows the black and white colour scheme with the background being dark and the artist name being white. DIGIPACK ANALYSIS - EXAMPLE
- 7. DIGIPACK ANALYSIS - EXAMPLE Here is the poster advertisement for Example’s, ‘the evolution of man’ album. It is split in two, with the left side showing an image of the album front cover. This is so the audience can know what it looks like and be familiar with it’s appearance when they go to buy it in store. The split is conventional as often, on album advertisements, there is the same amount of words to images. On the right of the poster, it has the album name in the same font as on the front cover. The colour used matches the faded colour of the crowd so it stands out more than the rest of the white text. Under the bold title, there is basic information about the album, including the date it’s out in sops and the online sites it can be purchased at. Unconventionally, and perhaps a weakness to this advertisement, is the lack of the artist’s name as it is only seen in the image, instead of separately as text.