Example Media Kit
- 1. FOR IMMEDIATE RELEASE DECEMBER 5, 2016 CONTACT: Kelsey Melendez (732) 425-8642 melendke@kean.edu #BreakUpWithYourMakeup Short Hills, N.J. -- Say ‘goodbye’ to the toxins in your makeup and ‘hello’ to luxury organic makeup. Kjaer Weis will be celebrating its grand opening at The Mall at Short Hills by giving makeup fans the opportunity with the #BreakUpWithYourMakeup event on Friday, Dec. 9 from 10 a.m. to 2 p.m. and 5 to 9 p.m. Guests will be able to bring their old, toxic makeup to the new location to throw it away and get a bag full of Kjaer Weis goodies, including foundation, cream blush, and lipstick. Also included in the bag will be a coupon, good for the day of the event, which entitles the guest to 25 percent off of their entire purchase. “This event has been a huge success for us,” said Kirsten Kjaer Weis, founder of Kjaer Weis. “It’s time for women to get rid of the toxins that’s bad for their skin and finally have a fresh- feeling face with all organic makeup.” Aside from the free bag of sample-sized products, guests will have the opportunity to browse the store and purchase full-size items. Each product comes in a refillable package so returning guests will only have to purchase their desired refill. While RSVP is not necessary, those that do will receive a free full-size product. Products are limited and guests are encouraged to RSVP by contacting Kelsey Melendez at (732) 425-8642. About Kjaer Weis Founded by Kirsten Kjaer Weis, Kjaer Weis is a certified organic luxury cosmetic brand. Kjaer Weis products are cruelty, gluten, and chemical free and are sold in refillable packages. Makeup fans no longer have to choose between makeup that is good for your skin, works well or comes in attractive packaging. More information can be found at www.kjaerweis.com. ###
- 2. FOR IMMEDIATE RELEASE NOVEMBER 23, 2016 CONTACT: Kelsey Melendez (732) 425-8642 melendke@kean.edu It’s Time For Mistletoe And Holly Short Hills, N.J. -- Get ready for all of your holiday parties with this exclusive, limited edition Holiday bundle. The Mistletoe and Holly holiday bundle retails at $256 and will be available in stores and online starting Nov. 26 through Jan. 31 for the price of $200. Also offered will be a refill bundle, which will cost $95 for the four refills. “This is the first big holiday bundle offered at Kjaer Weis,” said Kirsten Kjaer Weis, founder of Kjaer Weis. “The colors are certified organic, pigmented, buildable and sure to compliment all skin tones.” The limited Mistletoe and Holly bundle includes four signature formula products and one limited edition brush. The lipstick, Candy Coated, is a candy apple red infused with diamond powder for extra shimmer. Rosy is a dusty rose-colored shimmer blush that accompanies Nutcracker Sweet, a medium/deep matte bronzer. The last two products include mascara, Under the Mistletoe, which is lightweight and has a subtle dark green tint and a retractable glow brush made of synthetic fibers designed for easy and on-the-go touchups. The five products included in the bundle can be worn separately or together for a perfect holiday look. For more information on availability and about the bundle products, please contact your local Kjaer Weis retailer or Customer Service at (646) 918-6168 or customerservice@kjaerweis.com. About Kjaer Weis Founded by Kirsten Kjaer Weis, Kjaer Weis is a certified organic luxury cosmetic brand. Kjaer Weis products are cruelty, gluten, and chemical free and are sold in refillable packages. Makeup fans no longer have to choose between makeup that is good for your skin, works well or comes in attractive packaging. More information can be found at www.kjaerweis.com. ###
- 3. FACT SHEET OVERVIEW Created by Danish-born and New York makeup artist Kirsten Kjaer Weis, Kjaer Weis is a certified organic luxury cosmetic brand. Made from the finest natural and organic ingredients, products produce high performance color and wear without the need for harmful chemicals. Each batch is personally inspected by Kjaer Weis to ensure the highest quality. Kjaer Weis products are environmentally friendly by being sold in refillable compacts to reduce waste. PHILOSOPHY Kjaer Weis was created to fill the void of natural and organic luxury color makeup in the makeup universe. Committed to being environmentally responsible, Kjaer Weis does not test on animals and uses refillable, yet high-end, compacts. The ingredients supply women with nourishment that works with the skin, not against it. At Kjaer Weis, women no longer have to choose between chemical-free makeup, makeup that works well, or makeup that comes in pretty packaging. Simply, you can have it all. WHERE TO BUY Currently, Kjaer Weis is available in 17 countries and online. United States Canada Mexico United Kingdom Denmark The Netherlands Norway Sweden Austria Italy Spain Austria France Germany Switzerland Finland Australia/New Zealand CONTACT General Information/Customer Service: customerservice@kjaerweis.com (646) 918-6168 Wholesale Inquiries: wholesale@kjaerweis.com Press Inquiries: press@kjaerweis.com
- 4. FREQUENTLY ASKED QUESTIONS Q: What makes Kjaer Weis different from other natural/organic brands? A: KW offers high performance and highly pigmented colors while using top quality organic products. KW also uses refillable compacts to reduce waste while other companies do not Q:Are Kjaer Weis products waterproof? A: At the moment, KW are not waterproof. However, we are in the process of developing a waterproof formula. In the meantime, our Lip Tints, Cream Blush and Foundations have a somewhat water resistant effect. Q: SOS!!! Being that Kjaer Weis products are natural, long will they last? A: Don’t worry! Unopened, your KW Products will be good for up to three years. Opened products are good for up to 12 months. Q: This is my first time buying from Kjaer Weis, how do I know which color would look best for my skin tone? A: Welcome to Kjaer Weis! We just launched a new service where you upload a selfie and that allows you to try on some of your (hopeful) KW favorites before purchasing. If you like how it looks on your photo, just hit “Add to Cart” and everything that you selected for the image will be added to your bag, then just check out and you’re all set! You can do use this service online or via the Kjaer Weis app. Q: Is Kjaer Weis on any social media? I’d love to get inspiration, how-to’s, and updates on some of my favorite products. A: Currently, we are on Facebook, Twitter, Instagram, and Pinterest. Also, make sure to sign up for our newsletter on www.kjaerweis.com for product launches, promotions, and updates. Facebook: https://www.facebook.com/KjaerWeis Twitter: https://twitter.com/KjaerWeis Pinterest: https://www.pinterest.com/kjaerweis/ Instagram: https://www.instagram.com/kjaerweis/