Bunnings is Australia's leading hardware store chain. It utilizes various marketing strategies to achieve economies of scale and understand market trends and customer segmentation. These strategies include identifying customer needs to aid their shopping decisions, making stores convenient to visit, and gaining a large market share compared to competitors like Woolworths' Home Hardware and Mitre 10. A PESTEL, 5 forces, and market mix analysis help evaluate Bunnings' strong position in the market and identify areas for further growth.