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This document contains summaries of the job descriptions and focus areas for several vice president roles in AIESEC Manipal University. The VP of Marketing, Shraddha Ganesh, aims to increase virtual and physical outreach to build the organization's brand image through events, media presence, partnerships, and virtual platforms. The VP of Talent Management, Dhyaan Kanakia, focuses on knowledge development for members through training programs, evolving organizational structures, and engaging members. The VP of Communications and Information Management, Neelay Bharani, is responsible for creating and managing IT tools and platforms, maintaining internal and external communication channels, and providing support and training to enable effective use of systems.
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- 1. Shraddha Ganesh| Vice President Marketing
- 2. Introduction • Shraddha Ganesh • Mumbaikar. TamBrahm. • Love Dogs! • Movie – Yeh Jawani Hain Deewani • GCDP – Bandung, Indonesia. • My ‘WHY in AIESEC’ – Challenge myself to test my potential and to evolve each day!
- 3. VisionInnovation to drive down performance.
- 4. Job Description Positioning and Packaging Promotion SALEFeedback Market Research Ongoing PR and Corporate Branding Ongoing PR and Corporate Branding
- 5. Focus Areas (1/3) Showcasing Impact Virtual presence Synergy with: OGCDP KPI: 1000 registration, 50% conversion rate Media Presence Synergy with: OGCDP KPI: 200 registrations, 30% conversion rate & improvising our brand image Impact showcase Synergy with: OGCDP & BD KPI: 400 registrations, 80% conversion rate LC Design Team Synergy with: TM KPI: All physical and virtual poster/banner creation
- 6. Focus area (2/3) Increase our physical and virtual outreach to build a brand image. Events Synergy with: OGCDP & Expansions KPI: 500 registration, 50% conversion rate Media presence Synergy with: OGCDP KPI: 100 registrations, 30% conversion rate & improvising our brand image Partnerships Synergy with: oGCDP KPI: 400 registrations, 40% conversion rate & improvising our brand image Virtual presence Synergy with: OGCDP KPI: 1000 registration, 50% conversion rate
- 7. Focus area (3/3) To be the first choice partner for all the students in Manipal. Events Synergy with: OGCDP & Expansions KPI: 500 registration, 50% conversion rate Partnerships Synergy with: oGCDP KPI: 400 registrations, 40% conversion rate & improvising our brand image Media Presence Synergy with: OGCDP KPI: 100 registrations, 30% conversion rate & improvising our brand image
- 8. Questions?
- 9. Talent Management Dhyaan Kanakia | Vice President
- 10. • Guajarati from Pune • Biomedical Engineering, 2nd year, MIT • Recruited in October 2012 • Worked for GCDP ICX, Impact Week and the Local Training Team
- 11. Job Description • Managing human resources • Delivering quality TMP and TLP experiences • Planning and managing recruitments • Managing alumni relations Measure of success • Membership retention rate • Regular check on member experience and talent development • Evolving portfolio structures to increase organizational performance • Engaging membership through LEAD
- 12. VisionInculcate a sense of integrity and leadership in every member through active engagement and motivation
- 13. Focus Areas • Knowledge development • Organization structure evolution • Member engagement and Motivation
- 14. Knowledge Development in Membership Learning and Development through the LTT KPI – Soft skills and operational knowledge development in 100% members Operational Induction KPI – Maximum potential obtained from new recruits in terms of targets vs. achieved Focus area (1/3)
- 15. Organizational Structure Evolution Program Based Recruitments KPI – Allocation of members as soon as recruited Synergy – Program heads TMP and TLP on Exchange KPI – Contribution to TMP and TLP Synergy – GCDP ICX Focus area (2/3)
- 16. Member Engagement and Motivation Tracking Member Performance and development KPI - Tracking the development of 100% members through the TMP and TLP programmes. Synergy - CIM Member performance driven LC RnRs. KPI – Achievement of department targets Synergy - Finance Focus area (3/3)
- 17. Year Targets Q1 Q2 Q3 Q4 Total TMP 150 120 135 140 545 TLP 48 35 40 40 153
- 18. Questions?
- 19. Communications and Information Management Neelay Bharani| Vice President
- 20. 2nd Year CSE, MIT Few Things I love
- 21. Communications and Information Management Neelay Bharani | Vice President
- 22. Job Description • Creation, Implementation and management of all IT tools and platforms • Maintaining the channels for internal communication with all stakeholders • Education and support to enable the membership to work effectively with the systems Measure of Success • % of growth caused by IT Tools Implementation • % of growth caused by Communication channel implementation
- 23. VisionCreating an healthy virtual climate to boost exchange
- 24. Communication Management Internal Communication Synergy with: Exchange Departments , BD KPI: Open rate, Bounce Rate External Communication Synergy with: Exchange Departments , BD KPI: Views, Bounce Rate Learning Hub Synergy with: Exchange Departments KPI: Learning : Unique Views
- 25. Training and Tracking Membership Tracker Synergy with: TM KPI: Members Tracked = 100 % Tools Training Synergy with: All department's KPI: Avg Conversion Rate = 70 % EP Grading Tool Synergy with: oGCDP KPI: Increase in Raise to Match by 15 %
- 26. Business Intelligence Effective knowledge management Making reports and inferences Providing the inferences to other departments
- 27. Expansions Suvanya Suhag | Vice President Annual General Meeting 2014 | AIESEC in Manipal University
- 28. About ME! • 19 • Army Brat • Jaat from Gurgaon • Communication Student in SOC • Dog Lover • Shopaholic • LOVE JIVING!!
- 29. VP Expansions Job Description • Exchange Management • Customer Experience Management • Strategy Creation • MoS : Number of Exchanges Operations and Strategic Management • Point of contact for communication between expansion entity and parent LC • Membership Management • MoS : Member Satisfaction and Engagement Communication between entities • Market Research and Feasibility Analysis • New expansion initiatives • MoS : Expansion Health Check and number of expansion initiatives Expanding Outreach of AIESEC into untapped markets
- 30. To increase our physical and virtual outreach through expanding into potential markets and providing our stakeholders engagement and development opportunities Annual General Meeting 2014 | AIESEC in Manipal University Vision
- 31. Year Targets (1/2) Element Targets No. of members 70 No. of iGIP clients 9 No. of University/ College partners 6 No. of iGCDP clients 5 No. of ER partners 5 No. of Board Members 7 Annual General Meeting 2014 | AIESEC in Manipal University
- 32. Year Targets (2/2) oGCDP iGCDP oGIP iGIP TMP TLP Raise 65 51 5 19 120 30 Match 60 40 4 15 120 30 Realize 55 36 4 10 120 30 Annual General Meeting 2014 | AIESEC in Manipal University
- 33. Focus Areas (1/3) Experiential Leadership Development for the Membership Virtual and Physical Training. KPIs: Number of Exchanges,Member Satisfaction Rate Synergy: VP TM Promotion of ILCEPs. KPIs: High Membership Retention Rate, Number of Exchanges, Number of Opportunities taken. Synergy: VP TM,VP Exchanges IXPs KPIs: High Membership Retention Rate,Number of Members going on Exchange,Increase in Number of Opportunities taken. Synergy: VPs ICX & OGX Attendance at Local and National Conferences KPIs: High Membership Retention Rate,Member Satisfaction Rate,Increase in Number of Opportunities taken. Synergy: VP TM,VP Finance
- 34. Focus Areas (2/3) Physical and Virtual Outreach Online Presence KPIs: Increase in Number of Registrations Synergy: VP Marketing,VP Finance Physical Presence KPIs: Increase in Number of Registrations Synergy: VP Marketing,VP Finance Presence of AIESEC at Various External Forums KPIs: Increase in Number of Registrations Synergy: VP BD,VP Marketing, VP ICX Sales Media Partnerships KPIs: Increase in Number of Registrations Synergy: VP Finance,VP Marketing
- 35. Focus Areas (3/3) University Relations and Client Relation Management Regular Information Flow KPIs: Increase in Client Satisfaction &Retention Rate, Increase in Raises through UR. Synergy: VP ICX Sales,VP BD,VP CIM Presence of Externals at AIESEC Forums KPIs: Better Client engagement, Increase in Raises through UR, Betterment of IR. Synergy: VP BD,VP Marketing, VP ICX Sales Development of ER KPIs : High Client Satisfaction and Retention Rate, Client engagement Synergy: VP ICX Sales ,VP BD
- 36. Key Activities for the Year- SMU Month Activity/Event January • Selection of a Campus Ambassador February • Recruitment and Induction March • North-East RYLC • Legislation of Interest Group April • Physical Coaching Visit + UR May • Vacation Virtual Engagement June • ILCEPs • Legislation as Official Expansions at JNC 2014 Annual General Meeting 2014 | AIESEC in Manipal University
- 37. Key Activities for the Year- SMU Month Activity/Event July • Parent Engagement Plan • ILCEPs August • Showcasing Impact (returned EPs) September • Physical Visit + Recruitment and Induction • Attendance at RYLC October • iGCDP Feasibility Check November • Vacation Virtual Engagement December • ILCEPs Annual General Meeting 2014 | AIESEC in Manipal University
- 38. Key Activities for the Year- MangaloreMonth Activity/Event January • University Partnerships February • Recruitment+Induction • Coaching Visit • Mangalore Day March • Attendance at LCONG & South RYLC April • Vacation Virtual Engagement May • ILCEPs June • Attendance at JNC Annual General Meeting 2014 | AIESEC in Manipal University
- 39. Key Activities for the Year- MangaloreMonth Activity/Event July • Coaching Visit • Showcasing Impact (Returned EPs) • Parent Engagement Plans August • Global Village • Recruitment + Induction September • Coaching Visit October • Mangalore Day • NSC 2014 November • Vacation Virtual Engagement • ILCEPs December • Vacation Virtual Engagement Annual General Meeting 2014 | AIESEC in Manipal University
- 40. Questions? Annual General Meeting 2014 | AIESEC in Manipal University
Editor's Notes
- #2: Portfolio– This is your Portfolio.oGCDPoGIPiGCDPiGIPExpansionsMarketingIMTMF with BudgetBDPortfolio SlidesSlide1 – Every department needs to have it’s own visionSlide2 – This will be you focus areas. Have a maximum of three focus areas.Slide3 – This will be your projects listed as per the planning tracker
- #4: Portfolio– This is your Portfolio.OGXICXExpansionsMarketingIMTMFBDEB Vertical NameName of everyone in that verticalSlide1 – Slide4 Will be common for every Vertical.Slide3 needs to be filled only by the Vertical Responsibles.
- #6: We’ve all gone through a lot of planning, so there must be a definite focus for you guys in your term, fill that out here. Only three!Focus Area for whatever you’re handling. Ex: Each VP oGCDP will have different focus areas, same goes for VP iGCDP
- #10: Portfolio– This is your Portfolio.oGCDPoGIPiGCDPiGIPExpansionsMarketingIMTMF with BudgetBDPortfolio SlidesSlide1 – Every department needs to have it’s own visionSlide2 – This will be you focus areas. Have a maximum of three focus areas.Slide3 – This will be your projects listed as per the planning tracker
- #13: Portfolio– This is your Portfolio.OGXICXExpansionsMarketingIMTMFBDEB Vertical NameName of everyone in that verticalSlide1 – Slide4 Will be common for every Vertical.Slide3 needs to be filled only by the Vertical Responsibles.
- #18: **oGCDP, iGCDP, oGIP & iGIP
- #20: Portfolio– This is your Portfolio.oGCDPoGIPiGCDPiGIPExpansionsMarketingIMTMF with BudgetBDPortfolio SlidesSlide1 – Every department needs to have it’s own visionSlide2 – This will be you focus areas. Have a maximum of three focus areas.Slide3 – This will be your projects listed as per the planning tracker
- #22: Portfolio– This is your Portfolio.oGCDPoGIPiGCDPiGIPExpansionsMarketingIMTMF with BudgetBDPortfolio SlidesSlide1 – Every department needs to have it’s own visionSlide2 – This will be you focus areas. Have a maximum of three focus areas.Slide3 – This will be your projects listed as per the planning tracker
- #24: Portfolio– This is your Portfolio.OGXICXExpansionsMarketingIMTMFBDEB Vertical NameName of everyone in that verticalSlide1 – Slide4 Will be common for every Vertical.Slide3 needs to be filled only by the Vertical Responsibles.
- #28: Portfolio– This is your Portfolio.oGCDPoGIPiGCDPiGIPExpansionsMarketingIMTMF with BudgetBDPortfolio SlidesSlide1 – Every department needs to have it’s own visionSlide2 – This will be you focus areas. Have a maximum of three focus areas.Slide3 – This will be your projects listed as per the planning tracker
- #31: Vision for the year. Please do give it thought. And it needs to be vertical wise.So please discuss this and put it down!
- #32: **Expansions Slide 2
- #33: **Expansions Slide 3
- #37: **Expansions, BD & Finance Slide1
- #38: **Expansions, BD & Finance Slide1
- #39: **Expansions, BD & Finance Slide2
- #40: **Expansions, BD & Finance Slide2