Exec. summary
- 1. P a g e | 1 #0623 Executive Summary The main goal of this marketingplan is to increase the overall awarenessof LSTN to the intendedtarget market. The main objective in doing so is by increasing the websitestraffic by roughly 20%. With this increase we will start to get a better foothold in the headphonesmarket. To do this, we first neededto identify the target market. Our target market consists of people who love music. Their age range is from 16 to 30 years. They are generally people who love music and are heavy internet users. To accomplish this marketinggoal and objective, Veenker MarketingGroup has put togethera strategy that encompasses the use of three in-stream YouTube ads that will be implementedalong with the use of banner ads on the popular music review websites Pitchfork.com and Noisey.com. By generally sticking to advertising on the internet we can betterhone in our target market more precisely. With the combination of our deliverables, we hope to reach, at the least, 15,000 people through the YouTube ads and the bannerads. Our overall outcomes are we expect to see an increase in LSTN’s website traffic by 20%.