3. Traditional accounting principles fail to provide useful information for investors about intangible assets in knowledge companies, and reform is needed to measure how companies generate cash and create value, not just historical
2. Article
While Chryler’s minivans, pickups, and sport
utility vehicles take a big share of the truck
market, its cars trail behind those of GM, Ford,
Honda, and Toyota. Quality problems include,
among other things, water leaks and defective
parts.
1. Define broad problem area?
2. Define problem?
3. Explain how would you proceed further?
3. Employee loyalty
Companies benefit through employee loyalty. Crude
downsizing in the organizations during the recession
crushed the loyalty of millions. The economic benefits
over loyalty, embrace lower recruitment and training
costs, higher productivity of workers, customer
satisfaction, and the boost to morale of fresh recruits.
In order that these benefits are not lost, some
companies while downsizing try various gimmicks. Flex
leave, for instance, is one. This helps employee receive
20% of their salary, plus employee provided benefits,
while they take 6 to 12 months sabbatical, with a call
option on their services. Others try alternatives like
hand holding, more communication and the like.
4. Accounting gets radical
• The GAAP(Generally Accepted Accounting Principles)
do an unacceptable job of accounting for the principle
activities of the information age companies. Today
investors are in dark because accounting is irrelevant.
The basic purpose of accounting is to produce useful
information to help investors make rational
investment, credit, and similar decisions, but today’s
most important assets and activities-intellectual
capital and work knowledge-are totally ignored.
• Professor Robert A. Howell wants to reform the
accounting system with a goal of making measurement
of how company produce cash and create value.