Existing example s2
- 1. Within this poster for Kerrang, representing the band SlipKnot, it is obvious to show how they have used the line of sight. This is because they have used bold headings in the top line, and have used the focus point ‘SlipKnot’ in the third line of sight. This is because these lines of sight are where it is most common for audiences to look. They have also used important information (such as small print) on the third line too. The main background image is something, which represents the artist, and this is mainly focused in the primary optical area, to help attract the audience also. Within this poster representing Tom Odell, large and bold text has been used within the top line of sight also. This helps the audience have a first idea of whom the poster is about. They have used a photo of the artist, within the primary optical area, to help connect the two and make this a very focused advert/poster. They have used small print/ lesser information near to the bottom (third line) of sight, this is due to this being the 2nd/3rd for audiences to look, so the less important information needs to be here. Within promoting Florence+ the Machine, the first line of sight, has again been used to express the artists name. (It is clear to see how this is a common rule within expressing the artists on posters/adverts). The artist/ artists known image, is placed within the primary optical area again, this is a common perception. Small print and lesser information is shown to be placed within the third line of sight and this is to show how this is the less important information, but it is still relevant, as this is the last section where the audience would read.