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Improving and Understanding ED Websites
- 1. Improving and Understanding ED Websites GOED Marketing Division July 28, 2010
- 2. Welcome Speaking- Evan Davis 605-773-5042 [email_address] www.sdreadytowork.com www.sdreadytopartner.com
- 3. Housekeeping Slideshare- http://www.slideshare.net/SDGOED Questions- feel free to jump in and ask them
- 4. Today’s Agenda Search Engine Optimization Website Analytics Web/Online Marketing Trends
- 5. Search Engine Optimization What is it?
- 7. Search Engine Optimization 1. Name of Organization 2. Variations of your name 3. misspellings of your name 4. Add the word economic development 5. geography name + demographics - GIS planning
- 8. Search Engine Optimization 6. Your geo’s game + business assistance 7. Your geo name + major industry 8. Your geo name + business 9. Major companies in your area 10. Whatever you think will work - GIS planning
- 9. Search Engine Optimization NOT a final list Always changing and evolving Look into data to see what is coming up on searches - Take inventory
- 10. Search Engine Optimization Already doing it! Fill title pages Give descriptions for every photo on webpage <head> <title>TITLE Element - Page Titles</title> </head>
- 11. Website Analytics In the old days…
- 13. Website Analytics Visits Traffic Sources Content Overview Entrance sources Top exit pages Time on page Check out data on important pages
- 14. Website Analytics Visits good, but not great
- 15. Website Analytics Traffic Sources tells where people came from
- 16. Website Analytics Content Overview Tells where people went on your website
- 17. Website Analytics Entrance sources Tells what pages people come to site on
- 18. Website Analytics Top Exit Pages Tells where people leave site Bounce rate
- 19. Website Analytics Time on Page Great indicator of content on page More time the better!
- 20. Website Analytics Check out data on important pages
- 21. Website Analytics TIPS make different marketing campaigns you do have specific URL, such has www.sdreadytowork.com/firemars go over you stats on a monthly basis. (gives you insight, now set benchmarks and goals (sometimes its difficult with ED sites because there is not a product sold…)
- 22. Web/Online Marketing Trends E-Mail Marketing Social Media
- 23. E-Mail Marketing Tips Send emails to only people who have given permission Build email list use enticing headlines Avoid terms/expressions that will get you blocked
- 24. E-Mail Marketing Tips Send out timely emails Email only as much as you can do Tips, interesting stories, content that keeps readers Add pictures, but not too many
- 25. Social Media Twitter Facebook LinkedIn
- 26. Social Media Questions to ask What social media tools will work best for me? Who is my audience? Can I keep them updated?
- 27. Social Media TIPS Be more than a glorified PR machine Provide relevant news and information to followers Engage followers with questions, contests, Updated frequently Be a trusted voice, know the pulse of your community and industry