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Maximizing M&A Exit Value Globally
and Where Does Asia Compare
Jacob Mullins
CEO & Founder, Exitround
Global M&A is
on FIRE
2014
• 33% increase to $599Bn, ’13
• Most active start since 2011
• TMT M&A highest share of Global
M&A since 2006
• Technology, highest value on
opening qtr by 55% increase, ‘13
*Source: Mergermarket M&A Trend Report: Q1 2014 (link)
$2,500,000,000
• 13 years old / 1 year public
• $188M VC / $162M public
• $400M revenue 2013
• Thin profitability margin
• 6,000 customers, Fortune 500

—————————————
• Market leader
• Strategic asset for growth
• Customer base
• Revenue
• Horizontal platform expansion
Sources: 

Bloomberg “ExactTarget Soars in Debut After Initial Public Offering” (link)
Crunchbase: ExactTarget (link
Inc. “Inside ExactTarget's Journey: From IPO to $2.5 Billion Acquisition” (link)
Acq 2013 by Salesforce
$3,200,000,000
• 3.75 years old
• 1.5 years product in market
• $80M VC raised
• $300M revenue (est.)*
• ~300 employees
——————————————
• Disruptive business
• Top hardware team
• Strong early traction in market
• Owned mindshare
Source: Business Insider “Nest, Google's New Thermostat Company, Is Generating A Stunning $300 Million In Annual Revenue”
Acq 2014 by Google
$19,000,000,000
• 5 years old
• $58M VC raised
• 450M MAU / 315M DAU
• 50B messages per day
• 50 employees
————————————
• Tremendous engagement
• Surpassing daily global SMS traffic
• Potential threat to tech majors
WhatsApp
Source: TechCrunch “Facebook Buying WhatsApp For $19B, Will Keep The Messaging Service Independent"
Acq 2014 by Facebook
Opportunity
10x Revenue
Huge Disruption
EngagementDominance
$42 per MAU
Insanely engaged
6.25x Revenue
Industry leader
Overall Tech
M&A
Landscape
• Mega-deals are < 1% by volume
< 1% deals 88% deals
*Source: Mergermarket M&A Trend Report: Q1 2014

**Source: Woodside Capital Partners “MASiV 2014: The M&A Silicon Valley Gathering Report”
• 88% of all deals are below $100M
Doesn’t mean you can’t make
money, in fact…
Exitround: 

The Exit Curve
• More money does not equal higher exit
• Best return on capital: $2-3M & $5-10M raise
• Consumer ROI: 9.1x average | 4.8x median
• Enterprise ROI: 21.1x average | 7.5x median
• Significant increase in value after year four
*Source: Exitround “The Exit Curve: Exitround’s Report On Tech M&A” 2014; exitround.com/data
exitround.com/data
M&A Reaching
Stratospheric
Heights
• Coming out of global recession,
M&A augments diminished R&D
• Cash rich tech “major” acquirers
• Non-tech corporations realize
software is the future
• Ease of starting company
creates more point solution opps
• Increase in seed + angel funding
Global Tech M&A
2013
• Software is 35% of total M&A activity
• $188B Tech M&A, 65% up from ’12
• Internet, IT Services & Hardware are
on the upswing
————————————————
2014
• Tracking 41%+ higher YTD to ’13
• EY on 2014: “Tech M&A to be ‘strong’
at worst, ‘blockbuster’ at best”
*Source: 

PricewaterhouseCoopers “US technology deal insights Analysis and trends in US technology M&A activity 2014”
MarketWatch “U.S. stock market is starting to ride a tech M&A wave”(link)
EY “Global technology M&A update, 2013 Year in Review”
Asia Tech M&A
2014
• Q1 M&A value $102B, 36%+ ’13
• TMT M&A up 53% from ’13
• Inbound M&A (from abroad) at
highest levels
• US Outbound M&A at highest
levels ever, $169B YTD
• Technology M&A 2x 2013 levels
*Source: Mergermarket M&A Trend Report: Q1 2014 (link)
Today’s M&A
Target
Buyer Incentives
• Put cash to use: $832B cash sitting w top
25-tech co’s
• Internet marketshare growth slowing,
grow top-line through horizontal exp
• Mobile, the new frontier
• The great Cloud migration 

($59B ‘09 —> $149B ’14)
!
Characteristics of targets
• Disrupting status quo
• Market leading in mindshare
• Engaged users
• Quick growth rate, not necessarily largest
Source: 

MarketWatch “U.S. stock market is starting to ride a tech M&A wave”(link)

Deloitte “Top 10 Issues for Technology M&A in 2014” (link)
Opportunity Engagement Dominance
Large opportunity in Asian markets to expand
• Market share
• Mobile users & engagement
• Shift to SaaS models in software
Take advantage
Actionable Insights
1. Traits of successful M&A
2. Tips for successful M&A
3. What to expect
Fundraise or M&A ?
Start early
• 2.75 years average time sellers
have known buyers
• After fourth year, significant
increase in M&A value
• Partners, competitors, other
(banker, Exitround)
Find your champion
• Identify internal business lead,
beyond corp-dev
• Get on “the list”
• Build trust over time
Traits of
successful M&A
Source: Exitround
Tips for
successful M&A
Prepare for speed
• Corp docs ready to share
• Employee IP
assignments &
contracts
• Financing docs
• Patents, IP
• Key customer contracts
• Up-to-date financials
Front load conversations
Time-box the opportunity
What to expect…
You…
Have a deck & story
Shield your team
Know your objectives from M&A
See a long term mutual vision
!
Them…
Poke around, to many
Term sheet, to few
Intense diligence
Integration
Optimize for
success
• M&A at all time highs
• Technology needs
increasing across industries
& geographies
• Be active, be prepared
• Solve a problem
• Opportunity
• Engagement
• Dominance
jacob@exitround.com

exitround.com/asia

@exitround
facebook.com/exitround

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How do Technology Companies And Venture Capital Firms Around The World Maximize M&A Exit Value and Where Does Asia Compare

  • 1. Maximizing M&A Exit Value Globally and Where Does Asia Compare Jacob Mullins CEO & Founder, Exitround
  • 2. Global M&A is on FIRE 2014 • 33% increase to $599Bn, ’13 • Most active start since 2011 • TMT M&A highest share of Global M&A since 2006 • Technology, highest value on opening qtr by 55% increase, ‘13 *Source: Mergermarket M&A Trend Report: Q1 2014 (link)
  • 3. $2,500,000,000 • 13 years old / 1 year public • $188M VC / $162M public • $400M revenue 2013 • Thin profitability margin • 6,000 customers, Fortune 500
 ————————————— • Market leader • Strategic asset for growth • Customer base • Revenue • Horizontal platform expansion Sources: 
 Bloomberg “ExactTarget Soars in Debut After Initial Public Offering” (link) Crunchbase: ExactTarget (link Inc. “Inside ExactTarget's Journey: From IPO to $2.5 Billion Acquisition” (link) Acq 2013 by Salesforce
  • 4. $3,200,000,000 • 3.75 years old • 1.5 years product in market • $80M VC raised • $300M revenue (est.)* • ~300 employees —————————————— • Disruptive business • Top hardware team • Strong early traction in market • Owned mindshare Source: Business Insider “Nest, Google's New Thermostat Company, Is Generating A Stunning $300 Million In Annual Revenue” Acq 2014 by Google
  • 5. $19,000,000,000 • 5 years old • $58M VC raised • 450M MAU / 315M DAU • 50B messages per day • 50 employees ———————————— • Tremendous engagement • Surpassing daily global SMS traffic • Potential threat to tech majors WhatsApp Source: TechCrunch “Facebook Buying WhatsApp For $19B, Will Keep The Messaging Service Independent" Acq 2014 by Facebook
  • 6. Opportunity 10x Revenue Huge Disruption EngagementDominance $42 per MAU Insanely engaged 6.25x Revenue Industry leader
  • 7. Overall Tech M&A Landscape • Mega-deals are < 1% by volume < 1% deals 88% deals *Source: Mergermarket M&A Trend Report: Q1 2014
 **Source: Woodside Capital Partners “MASiV 2014: The M&A Silicon Valley Gathering Report” • 88% of all deals are below $100M Doesn’t mean you can’t make money, in fact…
  • 8. Exitround: 
 The Exit Curve • More money does not equal higher exit • Best return on capital: $2-3M & $5-10M raise • Consumer ROI: 9.1x average | 4.8x median • Enterprise ROI: 21.1x average | 7.5x median • Significant increase in value after year four *Source: Exitround “The Exit Curve: Exitround’s Report On Tech M&A” 2014; exitround.com/data exitround.com/data
  • 9. M&A Reaching Stratospheric Heights • Coming out of global recession, M&A augments diminished R&D • Cash rich tech “major” acquirers • Non-tech corporations realize software is the future • Ease of starting company creates more point solution opps • Increase in seed + angel funding
  • 10. Global Tech M&A 2013 • Software is 35% of total M&A activity • $188B Tech M&A, 65% up from ’12 • Internet, IT Services & Hardware are on the upswing ———————————————— 2014 • Tracking 41%+ higher YTD to ’13 • EY on 2014: “Tech M&A to be ‘strong’ at worst, ‘blockbuster’ at best” *Source: 
 PricewaterhouseCoopers “US technology deal insights Analysis and trends in US technology M&A activity 2014” MarketWatch “U.S. stock market is starting to ride a tech M&A wave”(link) EY “Global technology M&A update, 2013 Year in Review”
  • 11. Asia Tech M&A 2014 • Q1 M&A value $102B, 36%+ ’13 • TMT M&A up 53% from ’13 • Inbound M&A (from abroad) at highest levels • US Outbound M&A at highest levels ever, $169B YTD • Technology M&A 2x 2013 levels *Source: Mergermarket M&A Trend Report: Q1 2014 (link)
  • 12. Today’s M&A Target Buyer Incentives • Put cash to use: $832B cash sitting w top 25-tech co’s • Internet marketshare growth slowing, grow top-line through horizontal exp • Mobile, the new frontier • The great Cloud migration 
 ($59B ‘09 —> $149B ’14) ! Characteristics of targets • Disrupting status quo • Market leading in mindshare • Engaged users • Quick growth rate, not necessarily largest Source: 
 MarketWatch “U.S. stock market is starting to ride a tech M&A wave”(link)
 Deloitte “Top 10 Issues for Technology M&A in 2014” (link)
  • 13. Opportunity Engagement Dominance Large opportunity in Asian markets to expand • Market share • Mobile users & engagement • Shift to SaaS models in software Take advantage
  • 14. Actionable Insights 1. Traits of successful M&A 2. Tips for successful M&A 3. What to expect
  • 15. Fundraise or M&A ? Start early • 2.75 years average time sellers have known buyers • After fourth year, significant increase in M&A value • Partners, competitors, other (banker, Exitround) Find your champion • Identify internal business lead, beyond corp-dev • Get on “the list” • Build trust over time Traits of successful M&A Source: Exitround
  • 16. Tips for successful M&A Prepare for speed • Corp docs ready to share • Employee IP assignments & contracts • Financing docs • Patents, IP • Key customer contracts • Up-to-date financials Front load conversations Time-box the opportunity
  • 17. What to expect… You… Have a deck & story Shield your team Know your objectives from M&A See a long term mutual vision ! Them… Poke around, to many Term sheet, to few Intense diligence Integration
  • 18. Optimize for success • M&A at all time highs • Technology needs increasing across industries & geographies • Be active, be prepared • Solve a problem • Opportunity • Engagement • Dominance