Experience Design from the Experience as a Designer
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The document discusses experience design and user experience. It outlines Maslow's hierarchy of needs and the difference between needs and wants. It presents the experience design process of finding gaps, opportunities, and mapping gaps to opportunities to create products and services. It discusses using triggers and the BJ Fogg behavior model to change human behaviors. The rest of the document provides an overview of tools, frameworks, and mindsets used in experience design, including things like personas, journey maps, prototypes, and developing empathy.
Experience Design from the Experience as a Designer
- 2. Experience
- 9. Context
- 10. Self Actualisation Esteem Love & Belonging Psychological Needs Safety Needs Food, Water, Warmth, Rest Security, Privacy, Identity Prestige, Accomplishment, Repect Intimate Relationships, Family, Friends Achieving one’s full potential, Creativity, Maslow’s Hierarchy of Needs
- 11. Need Will feel handicapped without <that> I am desperate. I will do do anything to get <that> done.
- 12. Need Will feel handicapped without <that> I am desperate. I will do do anything to get <that> done. Want <that> is nice to have. How cool will be to have <that>. I will wait for a better deal.
- 13. What is a Need? What is a Want? Gaps
- 14. Gaps Opportunities Find & Fill the Gaps Map Gaps to Opportunities Our Job
- 15. Translates into Our Job Product/ServiceGaps Opportunities Find & Fill the Gaps Map Gaps to Opportunities
- 16. Translates into Our Job Product/ServiceGaps Opportunities Find & Fill Map Gaps to Opportunities Market Creates
- 17. Make a mountain out of a mole! business need/want
- 18. find and fill gaps ? Is that all ?
- 22. Meaningful Pleasurable Convenient Reliable Functional Is available and accurate Works as programmed Memorable experience worth sharing Super easy to use, works like I think Has personal significance Usable Can be used without difficulty Experience Pyramid
- 23. Compound
- 25. low hard easy high motivation ability activation threshold triggers triggers BJ Fogg Behavior Model B= MAT
- 27. Business Customer Design Technology Magic happens here!
- 28. Direct Manipulation Touch Gestures ?
- 30. trendy and cool. Is that it?
- 33. Recall
- 34. how do they do it ?
- 41. Abundance
- 42. choice fatigue
- 43. wants made needs
- 45. what about being special?
- 52. Scarcity
- 53. special league is born
- 54. now what ?
- 55. Context Repetition Abundance or Scarcity Compound Intentionally
- 56. but how to do that ?
- 57. navigate a pitch dark jungle with a torch light
- 59. Mindset
- 61. Articulation
- 62. Empathy
- 63. Facilitate
- 64. Communicate
- 65. Collaborate
- 68. Skillset
- 69. Idea Uncertainty, Patterns, Insights Profits Clarity & Focus Research Prototype Solution
- 71. Frameworks
- 76. POV
- 78. Diverse Opinions & Facts Multi disciplinary perspectives Multi faceted view points
- 82. Toolset
- 83. persona
- 84. journey maps
- 85. blueprints
- 86. visual thinking
- 87. prototypes
- 88. role play
- 89. so why mindset, skillset and toolset ?
- 90. thinking better
- 91. design jockey
- 92. organize thoughts and intent
- 93. so WTF is experience design ?
- 95. Yes, it is a f*** thinking job
- 96. we all can think, right ?
- 97. yes, we all can think & hence
- 98. orient towards experience design
- 99. xPerian be one. become one
- 100. #iamxperian
- 101. Business Customer Design Technology Magic happens here!
- 102. User Experience is everyone’s responsibility
- 103. Industry Reality
- 105. User Experience Mapping Strategic Business Design Information Design Interaction Design User Research Interface Design Prototyping skills
- 106. UX Designers Strategists Content Designers/ IA Interaction Designers Researchers Visual Designers Prototypers people Design Leaders
- 107. design is a sales job, first aka evangelism
- 108. once sold, talk stuff (design)
- 110. Tip # 1: Talk business, build credibility
- 111. Tip # 2: Design your conversations
- 112. Tip # 3: Beware, your business head is left brained
- 113. Tip # 4: Keep up with all jargons and do your stuff
- 114. Tip # 5: Become a great human first, then a designer
- 115. Tip # 6: Change your worldview, get POVs
- 116. Tip # 7: Everything is a remix
- 117. ROI Data, Data, Data Margins Costs, Revenues excel is your best friend Financial Statements Customer Acquisition (CAC) Customer Retention (CRC) CLTV ARPU Where does your company make money Where does your company lose money & more
- 118. Future of UX