Experience prototyping
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Experience prototyping is a methodology used by Apegroup to design digital services that are contextually aware and adapt to a user's situation. It involves understanding user behaviors and activities within a specific context, then designing and testing digital interfaces to enhance the user experience. The key aspects are zooming into the user context, adding digital touchpoints to support user needs, simulating contextual data, and iterating on prototypes to learn and refine the design. Experience prototyping helps communicate ideas by allowing an audience to experience the user perspective within a scenario.
Experience prototyping
- 1. ExperiencePrototyping Why apegroup think it is such a great methodology when looking into a context
- 2. Apegroupbelievesina lifeinmotion This is where our users live their life nowadays. Constantly in motion and always on the fly. Fact, not fiction, people.
- 3. Whatdoesthatmean forApegroupsservices? The reason why we even get up in the morning is that we want to deliver services that embraces continuity, are contextually aware, speaks the lingo of connectivity and understands the importance of coherency. We firmly believe that this is where we can make a difference for people and brands.
- 4. Wearemovinginto thecontextualera When we’re designing services for a life in motion we have to design for a context. Wearables lika smart watches moves us in that direction. This is where Experience Prototyping comes into play to give us the effect that we want. Experience prototyping is valuable when you design a service that adopts to the situation you’re in. So you can’t hide behind a desk doing it.
- 5. Whatisexperience prototyping? An Experience Prototype is any kind of representation, in any medium, that is designed to understand, explore or communicate what it might be like to engage with the product, space or system we are designing.
- 6. Experience Prototyping is research through design and learning through practice
- 7. Whatisacontext? Time: Of day/year Space: Environment Relationship: Human, machine, system etc. A context can be natural, constructed or imagined. But remember that it’s an important component when validating ideas or when you get new ideas.
- 8. Sowheredowestart? Start by understanding the user, existing user activities and experiences in an context. Thinking Seeing Hearing Doing (Behavior) Feeling (Motivations)
- 9. Ok!What’snext? Understand how the digital touch points and interfaces support these user activities and enhance the user experience in a that specific context. DIGITAL TOUCHPOINT: Smart phone
- 12. Pushit! Got it? Good. Now we can start to push things a bit further by exploring and evaluating future design ideas. Might this be the way we shop in this specific context in the future?
- 13. Don’tforgettosimulate thedata At this stage you can start to simulate contextual data in the service connected to time, relationship and place. From there we can begin to give a contextual meaning to the service. Time: Morning Space: Near a restaurant Relationship: Weather system shows cold & snowfall
- 14. Buthey,that’snotall! Experience Prototyping is also an excellent technique when you want to communicate ideas to an audience. It’s easy for the audience to zoom into the context and experience the problem at hand. This gives a better understanding of the idea you want to communicate.
- 15. KeyTakeaways Experience prototyping is valuable when you design a service that adopts to the situation you are in • Design for understanding and learn through practice • Really start to understand the user, user activities and problems in a context • Then you add the digital touchpoint supporting these activities and enhance the experience • Experiment and iterate to learn and refine • First zoom into the context. Then you can start to innovate • Don’t forget to simulate the data to learn what gives meaning and makes it personal to the user
- 16. Thank’sfromtheapegroupteam! Interested in learning more? Contact Jonas Wikström at: www.apegroup.com jonas.wikstrom@apegroup.com