Experiencing the Mobile Mainframe
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The document discusses the challenges and insights related to mobile and wearable technology, including user disengagement with devices like activity trackers and the importance of designing for real-world experiences. It highlights consumer awareness and adoption rates of wearables, as well as innovations in payment solutions using smart devices. The text concludes with thoughts on the future of wearables, suggesting fitness bands may evolve into jewelry or smartwatches while emphasizing the need for improved connectivity.
Experiencing the Mobile Mainframe
- 1. MAINFRAME @PHILIPLIKENS Philip Likens MAINFRAME EXPERIENCING THE MOBILE @PhilipLikens #mobilecamp
- 8. –Endeavour Partners Endeavour Partners’ research reveals that more than half of U.S. consumers who have owned a modern activity tracker no longer use it. ! A third of U.S. consumers who have owned one stopped using the device within six months of receiving it. @PhilipLikens #mobilecamp
- 9. –Anonymous, Secret “The douchebag execs at Nike are going to lay off a bunch of the eng team who developed the FuelBand, and other Nike+ stuff. Mostly because the execs committed gross negligence, wasted tons of money, and didn’t know what they were doing.” @PhilipLikens #mobilecamp
- 10. –Phil Libin, CEO Evernote “A big reason for why we even launched the Evernote Market over six months ago was to get experience designing for the real world,” Libin explained. “It’s going to be very hard for companies to be successful if they don’t understand how to design for the physical world. The whole nature of these devices is that they’re going to succeed or fail based on the experience that they give you, and the whole experience is very tactile and very tangible, it’s not just sitting in front of a computer typing.” @PhilipLikens #mobilecamp
- 11. –Nielsen According to the research, a solid 70-percent of consumers are aware of the existence of wearables in some way or another, and among them the adoption rate currently sits at 15- percent… Nielsen found most wearable users are young, with 48-percent falling between the ages of 18 and 34. …Not surprisingly, fitness bands currently sit as the most common type of wearable… @PhilipLikens #mobilecamp
- 12. –FastCompany The pilot, which PayPal is trying out in its on- campus Starbucks in San Jose, pairs Bluetooth Low Energy beacons with Samsung Galaxy smart wearables. No bank card or smartphone is needed--just a face, and a wrist wearing the watch. ! With PayPal’s new app for the Samsung Galaxy Gear 2 smartwatch and the Gear Fit fitness band, patrons receive a push notification when they walk into the area covered by a PayPal Beacon installed inside. @PhilipLikens #mobilecamp
- 29. How do I design? https://www.flickr.com/photos/psd/9098092731 @PhilipLikens #mobilecamp
- 35. Threshold" for Action https://www.flickr.com/photos/info_grrl/10023752956/ @PhilipLikens #mobilecamp
- 46. Touch (only) IS NOT the holy grail. @PhilipLikens #mobilecamp
- 47. Fitness bands will largely disappear into either “jewelry” or smart watches. @PhilipLikens #mobilecamp
- 48. Connectivity resolution before mass adoption. @PhilipLikens #mobilecamp
- 49. Next adoption hump for smart watches includes cell connectivity. @PhilipLikens #mobilecamp
- 50. OS consolidation brings better UX. @PhilipLikens #mobilecamp
- 51. The mobile mainframe moves" to the wrist. @PhilipLikens #mobilecamp
- 52. Content creation" is primarily " tablet + headset. @PhilipLikens #mobilecamp