Experiential spaces
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This document describes Design Group Italia, an Italian design firm that specializes in brand consultancy and strategic design through experiential spaces. It provides examples of projects the firm has completed for brands like PepsiCo, 3M, Unicef, Blue Lagoon, and Tostitos, where it designed interactive, culturally adapted spaces to engage influencers, attract new consumers, and make brands relevant. The document suggests experiential spaces can persuasively design environments for meaningful interactions between people and brands.
Experiential spaces
- 1. EXPERIENTIAL SPACES Connecting People and Brands Salone Del Mobile 2016 Milan, 2016
- 2. © DESIGN GROUP ITALIA We are an Italian Design Firm specialized in brand consultancy and strategic design through Design Powered Innovation. 45+ YEARS B2B – B2C GLOBAL & LOCAL BRANDS 50 PEOPLE 15 NATIONALITIES 1 GROUP 2 OFFICES MILAN - NY MULTIDISCIPLINARY APPROACH
- 3. © DESIGN GROUP ITALIA Design is not just a matter of style… ….experiential spaces are persuasively designed environments for people and brands to interact and share meaningful experiences. © DESIGN GROUP ITALIA
- 4. © DESIGN GROUP ITALIA How can you engage influencers, attract new consumers & be relevant in a fresh way? © DESIGN GROUP ITALIA
- 5. © DESIGN GROUP ITALIA Making a space where people feel the brand © DESIGN GROUP ITALIA Design Group Italia collaborated with PepsiCo Design & Innovation Center to create the Mix it Up space and event for Milan Design Week 2015. How can you engage influencers, attract new consumers & be relevant in a fresh way?
- 6. © DESIGN GROUP ITALIA© DESIGN GROUP ITALIA DGI have designed over ten Customer Innovation Centers for 3M. Although each CIC has identical 3M values, brand pillars and technology platforms, each location differs as they are culturally adapted. Transforming a showroom into an Interactive playground so visitors can touch the core of a brand How can you engage influencers, attract new consumers & be relevant in a fresh way?
- 7. © DESIGN GROUP ITALIA© DESIGN GROUP ITALIA Creating surprising interactions and popping-up unexpectedly As one of the principle sponsors for The Voice China, Pepsi teamed up with DGI to design a promotional refreshment center. This portable pop-up installation gave relief from the summer heat, providing an immersive interactive chill experience to build brand awareness. How can you engage influencers, attract new consumers & be relevant in a fresh way?
- 8. © DESIGN GROUP ITALIA Engaging targeted markets by using storytelling to trigger a desired behavior Working with Unicef and Lucas Films, DGI designed Space Chase, an obstacle course for children to get fit. The initiative involves kid's wearing a step counting wrist band. Steps unlock funding from partners, parents and fans. When funding is unlocked, Unicef sends ready-to-use therapeutic food to severely malnourished children around the world. © DESIGN GROUP ITALIA How can you engage influencers, attract new consumers & be relevant in a fresh way?
- 9. © DESIGN GROUP ITALIA Enriching retail with Sensorial Spaces Design Group Italia worked alongside Blue Lagoon to design their flagship store in Keflavik International Airport in Iceland. Our team’s vision was for the retail space to reflect the ambiance of being in Blue Lagoon Spa. The store was designed to create a nostalgic feeling for past visitors of the lagoon while also providing a fresh experience to new and old clients. © DESIGN GROUP ITALIA How can you engage influencers, attract new consumers & be relevant in a fresh way?
- 10. © DESIGN GROUP ITALIA In preparation for the Super Bowl, PepsiCo Design & Innovation Center collaborated with DGI to create a highly engaging and brand expressive space for Tostitos. The aim was to create a temporary architectural social hub for game-day fans to experience the Tostitos’ brand promise- ‘Making Life a Party.’ Igniting a desired response by creating the right environment and interaction © DESIGN GROUP ITALIA How can you engage influencers, attract new consumers & be relevant in a fresh way?
- 11. © DESIGN GROUP ITALIA What can we envision together? © DESIGN GROUP ITALIA
- 12. © DESIGN GROUP ITALIA / Our approach
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- 16. © DESIGN GROUP ITALIA
- 17. DESIGN GROUP ITALIA Via Aleardo Aleardi, 12 20154 Milano ITALIA tel. +39 02 58325272 www.designgroupitalia.it THANK YOU. 234 West 39th Street New York, NY 10018 USA tel. +1 (718) 5771385