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- 1. GROWING YOUR BUSINESS THROUGH ADVANCED
- 2. GLOBAL INTERNET USERS1 As you know Internet is the fastest growing and accepted global phenomena ever created. More people in the world have Internet than indoor plumbing and it has only been around for less than 20 years. Every continent and every country in the world now has an Internet connection. We are now all Internet users (whether we want to or not) and this phenomenon will continue well into the future until we are all connected in a way we can even comprehend today.
- 3. INFORMATION OVERLOAD Internet and its application growth have truly been phenomenal. Internet allows us to live in the world where 1 million views no longer sounds impressive. Today we live in the world where there are 137 Million individual Blogs, 750 Million active Facebook users and over 2 Billion videos are streamed on YouTube each day. Is this information overload ??? Absolutely NOT…….
- 4. THE NEW NORMAL This is the NEW NORMAL. If history is any guide the expansion of information will continue to increase exponentially as it has been doing over the last two decades. That is no longer a question. A better question here is…….what kind of information and content do we create and put out there in this ocean of data to stand out and to be noticed by our customers ? This Revolution is happening now. We believe that businesses who understand this, adjust and take action now = will prosper. At the same time the businesses that refuse this sea of change will fail miserably.
- 5. BUSINESS FAILURE According to Small Business Administration and Inc. Magazine more than half of all businesses will disappear in the next five years. Same statistics show that 8 out of 10 new businesses will fail within the first 3 years. If these statistics do not horrify you as a business owner, we don’t know what will. To be more specific, not enough customers/sales and financial mismanagement are the primary reasons behind business failure.
- 6. COMPLEXITY AND CONFUSION Facebook, Twitter, YouTube, LinkedIn, ExpertZoo, SEO, PPC, Games, Email, etc….. Confused yet ? With so many different tools and networks available out there, which ones are the best option for your business to maximize your return on investment and time ? How should these individual channels be used in order to maximize your return and to get the most customers? These are very difficult questions that require further study presented later on.
- 7. COST On average standard Outbound Marketing costs 160% more per lead than Social Media Marketing. To be exact, it costs $373 to generate a lead using Outbound Marketing while it costs only $143 to generate the same lead using Social Media Marketing. When we look at this issue from a larger perspective we can see how important it is for any businesses bottom line to generate savings of over 60% on one of it’s major expenses.
- 8. OLD VS NEW Social Media Marketing tactics don’t just generate leads, they generate revenue. This statement couldn’t be more true. Think of Social Media Marketing as a simple new way to communicate and establish those long-term and profitable relationships with your customers. It’s just a much faster way to do marketing, measure results and generate new clients for your business. Plus, it’s a lot more fun.
- 9. TOO LATE With competition increasingly shifting their budgets towards Social Media Marketing, is it too late for your business to start or to increase your participation? NO, the time to do it is now. We believe the Social Media Marketing Revolution is happening now and you must participate today in order to be a part of it. The longer you wait the more difficult and more expensive it will become in the future. The current environment could be equated to a gold rush or a land grab environment. Basically, businesses that are doing it now will be able to create “gold-bond” relationships with their customers that other businesses will have a hard time disruption. It will simply be too costly and difficult for your competition to do so.
- 10. WHAT IS SOCIAL MEDIA MARKETING Social Media Marketing is the best and the most cost effective way to generate more leads, referrals and customers for your business. Social Media Marketing uses various tools that include but are not limited to Facebook, Twitter, LinkedIn, ExpertZoo, SEO, Emal Marketing, Blogs, etc….Social Media Marketing concentrates on developing long lasting and strong relationships between businesses and their customers.
- 11. SOCIAL MEDIA MARKETING COMPONENTS Some of the major Social Media Marketing components include Facebook, Twitter, Linkedin, YouTube, ExpertZoo, SEO, Blogs, Email, etc…. Think of each entity as a complex application that you must know inside and out in order to successfully implement marketing strategies that would be beneficial for your business. Each system has its own pluses and minuses. In addition, one must know how to properly use each system in order to maximize its capability and maximize the return on investment and/or time.
- 12. SEARCH ENGINE OPTIMIZATION Search engine optimization (SEO) is the art and science of making websites perform better in the search engines or in other words to rank as high as possible in the search engines. There is no magic to it -- it's all about understanding how search engines read web pages and what factors they take into consideration when deciding how to rank a page for a given search query. When done correctly, search engine optimization also improves websites for use by humans, as will be explained below. Quality content (meaning excellent articles) are the heart and soul of search engine optimization, because the only thing that Google and other search engines truly respect is text. Specifically, text to which other websites have linked, as we will see below. So put your money and/or energy into writing or obtaining excellent articles. Search engines have remarkably sophisticated ways of determining just how good an article is.
- 13. FACEBOOK Facebook is by far the largest and most popular social network in the world. With over 750 Million active users, Facebook is not only a great social platform for interaction, but a powerful business tool as well. This powerful social network allows you to share, follow, like, play games, etc… for just about anything. Businesses have the capability to leverage Facebook’s extensive membership base to create a following for their businesses and/or directly interact with their customers. Multiple studies have shown that both B2C and B2B businesses who are able to properly use Facebook’s infrastructure will without a doubt generate leads and buying customers from the network.
- 14. TWITTER Twitter is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers." The short format of the tweet is a defining characteristic of the service, allowing informal collaboration and quick information sharing that provides relief from rising email and IM fatigue. Twittering is also a less gated method of communication: you can share information with people that you wouldn't normally exchange email or IM messages with, opening up your circle of contacts to an ever-growing community of like-minded people. Twitter is instrumental for businesses as 67% of Twitter users are more likely to buy the brands they follow. Businesses must invest time and money into creation of a significant following on Twitter. Those who do so while providing excellent content will be able to generate a lot of business from the network.
- 15. LINKEDIN LinkedIn is a social media platform for businesses and professionals. Geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates and clients. While not as powerful as Facebook, LinkedIn is believed to be best for B2B generation, conversion and relationship tracking. Businesses who properly use LinkedIn during their social media campaign should anticipate a significant increase in their business.
- 16. BLOGS Blogs are one of the most powerful, cost effective and useful Social Marketing tools. When you think of Blogs, think….. content, content, content. While there are millions of Blogs out there, very few offer top-notch content that brings in visitors and drives subsequent social interaction. Blogs are simply great. From being one of the best tools to help with SEO to driving 55% more traffic to your site, Blogs can do it all.
- 17. EXPERTZOO ExpertZoo.com is an extremely powerful business tool/social network that helps you establish a circle of influence around your business. Now everyone you know (your friends, family, employees, business partners, fans, etc…) can help your business grow and prosper. In addition, ExpertZoo offers a multitude of other tools such as Social Media Marketing, Outsourcing, Gaming, Deals/Offers Section as well as many others…….. designed specifically to help your business succeed and prosper.
- 18. SOCIAL MEDIA SUMMARY Once again, Social Media Marketing is one of the best and most cost effective ways to advertise your business. Through the use of the most popular portals such as Facebook, Twitter, YouTube, LinkedIn, ExpertZoo, SEO, Email, etc… Social Media Marketing allows you to leverage up an incredible array of tools to help your business grow and prosper. Oh yeah, we almost forgot to mention that Social Media Marketing allows you to do that at 60% discount to other more traditional advertising methods.
- 19. THE REVOLUTION IS HAPPENING NOW That’s right. The revolution is happening now. With 61% of marketers spending and investing more into Social Media in 2011, the proof is already here. Businesses are shifting their budgets for two simple reasons. #1. Social Media Marketing is very effecting and #2. It costs a lot less (at this point in time) than your more traditional outbound marketing channels. So, jump on board before its too late.
- 20. BUDGET ARE SHIFTING The budgets are shifting from more traditional advertising methods to Social Media Marketing. As more and more companies shift their attention and budgets towards Social Media Marketing it will be much more difficult and much more expensive for the newcomers to compete with businesses who have made the jump first and have invested heavily into the Social Marketing.
- 21. INVEST IN SOCIAL MEDIA MARKETING IS SKYROCKETING Businesses around the world are significantly increasing their budgets on Social Media Marketing. The average budget spent on company blogs and social media has nearly doubled in the last two years. We believe that this trend will only accelerate over the next few years. Companies who are increasing their spent on Social Media Marketing should benefit substantially while companies who do not will fall behind.
- 22. IT’S TIME TO SAVE Social Media Marketing equals big savings. 3 out of 4 Social Media Marketing channels (SEO, Blogs, Social Media) cost less than any outbound channel. That means big savings for your business and a significantly higher margin that should allow for your business to grow much faster and to outperform its competition.
- 23. SOCIAL MEDIA IS NOT A FAD. IT’S A REVOLUTION. With all of the mind blowing Internet information presented earlier, it is now clear that Social Media is no longer a fad, it is a revolution. It is here to stay and its velocity, importance and impact on the daily lives of businesses and individuals will continue to increase. After all, US Internet users are already spending 3x more times on social networks and Blogs than they do on email.
- 24. AGE, NO LONGER A FACTOR It is common to run into the perception that Social Media and/or Social Media Marketing is for those cool young kids. Yet, it is anything but true. While it is true that the younger segment of the population represents the highest percentage of Social Media consumers, the rest of the age groups are not that far behind. Young or old, today everyone is Social Media consumer.
- 25. REAL BUSINESS VALUE Social Media Marketing has real business value. In fact, it has been named as the leading emerging channel for lead generation in 2010. We believe that not only is Social Media Marketing has real business value when it comes to lead generation, conversion and sales, but it’s the future of sales & marketing. Companies who are doing it properly today will benefit substantially.
- 26. BUILD RELATIONSHIPS/INFLUENCE PURCHASES Build relationships with your clients and influence their purchasing decisions. As you know, Social Media Marketing plays an important role in influencing other. By talking about your product or services in a positive light, your customers, friends, people you know, bloggers, experts, etc…. will subsequently and positively influence the purchasing decision of others.
- 27. IT WORKS It’s a fact. Social Media Marketing works and it works very well. 57% of small businesses say that social media is beneficial to their business. Businesses who use Social Media Marketing should see a significant jump in their lead generation, conversion and sales.
- 28. IT SELLS Social Media Marketing sells. It’s no wonder that 50% of US small businesses say that social media sites play an important role in active sales. Businesses who use these tools properly should see a significant increase in their sales.
- 29. GET FOUND What is your business doing to be found in the ocean of information overload? As earlier information has indicated, if you are not showing up on top of search results or have a significant following, your web presence might as well be dead. Proper Social Media Marketing structure will improve your search results, influence SEO, increase page rank, drive inbound links and most importantly help your business to be found.
- 30. GET MORE LEADS Bottom line is, businesses who use Social Media Marketing should expect more leads, customers and sales. In fact, 61% of US marketers use Social Media Marketing to increase lead generation and sales.
- 31. EXPERTZOO.COM Let us be your partner in this new and brave Social Media Marketing world. ExpertZoo.com can take care of all of your Social Media, gaming, SEO, outsourcing and other marketing needs. Everyday we work for our partner’s success. Please contact us should you have any further questions or inquiries.