Exploration of Initial Ideas
- 1. Exploration of a few of my Initial Ideas
- 2. Message – Our message is to inform our target audience about the upcoming production. We also aim to promote the production in order to interest our target Negative – Everything would Positive - We would raise audience to buy tickets. need to be double checked more awareness about the by the manager. production We are unable to change There would already be information that is already information available on the existing. production. Barnum Production Success – The success of our (Commercial) Audience – Our target campaign will be measured audience would be Cranford purely by the success of how students. We chose this as many tickets were sold and our target audience as the how many people turned up, success would be easy to Techniques – The techniques measure and also young also how many joined our face that we will use to put our book page and viewed our web teenagers are the main users campaign are: assembly of face book putting them at site. promotions (with the use of a risk. PowerPoint), posters, emails to teachers for them to inform students, separate PowerPoint to be shown around the school website and a Facebook page.
- 3. Message - The message of this campaign would be to target certain groups in order to raise awareness of certain issues that the party intend to resolve. The Positives - We would be main aims will be to get people to Negatives - We may not supporting the party which vote for the party that they feel agree with the policy of the could make a difference to will make a difference. party that we are helping to the community or country. promote. This campaign would increase We may not have the desired our knowledge on various effect that we want on our political issues. audience. National Elections Success - We would measure (Political) Audience - Our target our success mainly through audience is predominantly the amount of votes that our anyone over the age of 18 particular party gets. Also, who is eligible to vote in the through the amount of people UK. However, we would also Techniques - We would use be aiming our campaign at that have either signed up o many different techniques to tour our petition, amount of local communities and more put across our message such local issues as we would be people who have viewed our as: our website, promotional website or even our able to track the success products, rallies, TV adverts, and raise awareness a lot Facebook page. posters, leaflets, a Facebook easier. page and even speeches in any community events.
- 4. Message – Our main message for our campaign is to inform all students about what will be Positive – Without happening or the day of the prom promotion, we may be able to and any initial information will be Negative – There is already encourage students who put across. We aim to persuade a too much being organised for weren’t going to change their lot of our audience to come to the this event. views on prom. prom as there have been many Everything we do would need We are able to relate to the mixed opinions about this event. double checking with the audience as it is our year school prom organisers. group. Success – We will measure School Prom Audience – Our target the success of the campaign audience is only students in through many ways: (Commercial) our school year 11 – purely Measuring the amount of because this is a very tickets brought, keeping important event in year 11 track of how many people and we felt the original viewed our Facebook page and organisers needed help. Techniques – The techniques Therefore we would help website. Questioning certain that we will be using are: students on why they promote this event and as Power points, Presentations in the prom is only for our year changed their views about Year 11 form groups. Website, going to prom. group, we will only aim our Face book page, and emails to campaign at year 11. form groups to keep students up to date.
- 5. Message – The main message would be to inform people about the charity and what there message is. Our aim is to raise Positive - We would be money from anyone who is able to supporting this charity and donate; to support people in under Negative - As there are help a global issue through developing countries that need quite a few sensitive issues, this campaign our help. we need to be careful with We would be raising more any information we use. awareness about this charity There would be a high cost through with the help of the for the events that we would campaign message. put out for this charity. Sport Relief Audience – Our main target Success - We would measure our success of the campaign (Charity) audience would be companies through the amount of and schools as they are able donations that have been put to give larger donations of forward over a period of money. However, we are also time. Also by the amount of Techniques - We have many aiming our campaign at over views we may get on our techniques that we would use for 18s who wish to raise even a our campaign such as: a website, little bit of money. Our website or Facebook page. poster, TV advertisements, audience is quite broad but Leaflets, events and activities, quite limited at the same promotional products and time. assembly promotions with the use of a PowerPoint.
- 6. Message – Our main aim is to make students more aware on how to be careful on face book. We also want to educate them on how face book is easily manipulated to Positive - As there is not create an identity that is not Negative – Many may not much awareness is not there, necessarily real. take notice of our campaign. this may help. Our campaign We may not have our desired will be based in school effect on our audience. making any resources accessible Dangers of Facebook Audience – Our target Success – We will measure (Pressure group) audience would be Cranford our success by creating questionnaires on whether students. We chose this as this was helpful, viewing how our target audience as the many people view our face success would be easy to Techniques – The techniques measure and also young book page and keeping track that we will use to put our of any comments on our teenagers are the main users campaign across will be: a of face book putting them at website. Website, a TV advert (with risk. the use of a PowerPoint), posters, assembly promotions and a Face book page.