Exploring Bounce Rate with FoxMetrics
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The document discusses bounce rate and provides tips to reduce it. Bounce rate is the percentage of visitors who leave a site without viewing other pages. A high bounce rate means the site may not be optimized for the desired results. The document then lists ways to improve bounce rate such as building internal link networks on the homepage, adding more than just product content, improving existing content, utilizing social media, optimizing for mobile, and carefully placing advertisements.
Exploring Bounce Rate with FoxMetrics
- 1. Customer Analytics and Targeting www.foxmetrics.com sales@foxmetrics.com - +1 877.850.0130 @foxmetrics Exploring Bounce Rate
- 2. Customer Analytics and Targeting www.foxmetrics.com sales@foxmetrics.com - +1 877.850.0130 @foxmetrics Your bounce rate is the percent of visitors who come to your website then leave without viewing any further pages. A low bounce rate means that people find interest in pages beyond the homepage of your site (Yaaay!). If you have a high bounce rate, it’s time to consider if your site is optimized to get the results you want.
- 3. Customer Analytics and Targeting www.foxmetrics.com sales@foxmetrics.com - +1 877.850.0130 @foxmetrics Let’s explore some elements to keep in mind when exploring your bounce rate.
- 4. Customer Analytics and Targeting www.foxmetrics.com sales@foxmetrics.com - +1 877.850.0130 @foxmetrics Build a link network on your homepage: Building a network of links to other pages of your site increases accessibility to them. Consider the 10-15 pages with the highest priority for visitors and post them to your site sidebar (if you have one).
- 5. Customer Analytics and Targeting www.foxmetrics.com sales@foxmetrics.com - +1 877.850.0130 @foxmetrics Add more content besides just your products: The longer a visitor is on your site, the more likely they are to explore and convert to a paying customer.
- 6. Customer Analytics and Targeting www.foxmetrics.com sales@foxmetrics.com - +1 877.850.0130 @foxmetrics Improve current content: If you already have content, make it better!
- 7. Customer Analytics and Targeting www.foxmetrics.com sales@foxmetrics.com - +1 877.850.0130 @foxmetrics Utilize social media: If a visitor follows your social media accounts and you regularly post links to your website, there is increased chance that they will revisit your site and view more pages.
- 8. Customer Analytics and Targeting www.foxmetrics.com sales@foxmetrics.com - +1 877.850.0130 @foxmetrics Site load speeds: Make sure your site loads reasonably fast. Everyone hates slow web pages.
- 9. Customer Analytics and Targeting www.foxmetrics.com sales@foxmetrics.com - +1 877.850.0130 @foxmetrics Mobile Optimization: Is your site optimized for your mobile users? More people are increasingly using mobile devices to access websites. Responsive design can make your site display best for virtually any modern device.
- 10. Customer Analytics and Targeting www.foxmetrics.com sales@foxmetrics.com - +1 877.850.0130 @foxmetrics Ad Placement: Try not to go over-board with your ad placement. Some people run away at the sight of ads. Others tolerate ads. Make the experience as enjoyable as possible for those that decide to stay.
- 11. Customer Analytics and Targeting www.foxmetrics.com sales@foxmetrics.com - +1 877.850.0130 @foxmetrics There you have it! A list of tips to help improve your site bounce rate. Let us know how they work out via Twitter @FoxMetrics. We welcome suggestions. Thanks!