This document discusses the LEGO Serious Play method, which uses LEGO bricks to facilitate reflection, insight, and sharing. It can help visualize complex concepts, increase confidence and commitment, and foster a safe community. The method involves building models to represent aspects of creativity, both personally and collectively. It draws on theories of learning by making, flow experiences, and gaining new understanding through metaphors. The role of the facilitator is to ask questions, provide support, and ensure all participate while respecting each builder's ownership of their models and metaphors.