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VASE7200
Extended Context/Extended Media
Course website
http://vase7200.wordpress.com
Teachers
Prof. John Aiken
Dr. Bryan Wai-ching Chung
http://www.magicandlove.com
Schedule
Course introduction
Master project arrangement
Assignments
Individual project proposal, presentation &
discussion (15%)
17 Oct
Group topics presentation & display (15%)
07, 18 Nov
Individual artwork display & presentation (50%)
05, 06 Dec
Advice
Do not wait until late November to work on
your project.
Advice
Many SAEM students will develop their Master
Projects according to the artworks in this
trimester.
Master Projects supervisors
Primary supervisor – from faculty members in
AVA
Secondary supervisor – either from faculty
members in AVA or outside artists
Secondary supervisors
Dr. Jackie KWOK (PolyU)
Dr. Samson YOUNG (CityU)
Ms. Ellen PAU (Video artist)
Mr. CHING Chin Wai (Artist)
Mr. WONG Ping (Animator)
Mr. Jamsen LAW (Video artist)
Mr. Blues WONG (Photographer)
Mr. LUI Chun Kwong (Painter)
Secondary supervisors
Mr. Otto LI (Artist)
Ms. AU Hoi Lam (Artist)
Ms. Stella TANG (Artist)
Ms. CHOI Yan Chi (Artist, 1A Space)
Mr. Henry STEINER (Design pioneer)
Mr. Steve HUI (Composer)
Evaluation criteria
Concept development
Creativity in extending context or media
Media aesthetics
Significance in contemporary art context
General rubrics
Grade C – meet all requirements on average
Grade B – exceed requirements in some aspects
Grade A – exceed requirements in all aspects
Tentative group presentation topics
From representation, abstraction to performative
From object to process, craft in technological era
Tactical media, urban intervention and art
Artist’s body, obsolete or extended?
Site specific art
Course format
Mini-lectures
Tutorials
Presentations
Workshops
Project
Activities
Exhibition visits
Guest talks
Graduates presentation
Other informal gatherings
360 Gallery
Jim Campbell, 2014
Jim Campbell, 2014
Microwave Media Art Festival, 2014
Microwave Media Art Festival, 2014
Nicholas Hanna, Microwave Festival 2015
Nam June Paik
Nam June Paik Exhibition 2015
?
Kacey Wong
Works
Artworks from last year’s students
Carol
Alice
Annette
Brandon
Gloria
Katie
Lee
Michelle
Rachel
Samuel
Sid
Ula
Wing
Zoie
Ashley
Boy
Cymas
Dino
Fan Shing
Greta
Janet
Johnwell
Julvian
Karina
Leo
Liam
Parry
Patrick
Tap
Extended Context/Extended Media
How do we want to study in this course?
We are going to have a revision of what you have done so far.
Art
Artist
Practice
s
Artwork
Artwork
Artist
Practice
s
Artwork
Object
Image
Production of artwork
Artist
Practice
s
Artwork
Object
Image
Material
Medium
Practices
Artist
Practice
s
Artwork
Object
Image
Material
Medium
Craft
Idea
Tool
Technolog
y
Artist – who am I?
Artist
Practice
s
Artwork
Object
Image
Material
Medium
Craft
Idea
Tool
Technolog
yIdentity
Race
Gender
Sexual
orientation
Class
Ideas
Artist
Practice
s
Artwork
Object
Image
Material
Medium
Craft
Idea
Tool
Technolog
yIdentity
Race
Gender
Sexual
orientation
Memory
Languag
e
Place
People
Class
Reception of art
Artist
Practice
s
Artwork
Object
Image
Material
Medium
Craft
Idea
Tool
Technolog
yIdentity
Race
Gender
Sexual
orientation
Memory
Languag
e
Place
People
Display
Institution
PatronCurator
Critics
Class
Your participation
How can we talk about art?
Discussion about art
Form vs. Content
Form vs. Content
Formalism
The artwork should be enjoyed for its formal qualities (e.g.
composition, material, shape, line, colour) rather than its
representation of a figure, story, nature or idea.
Medium specificity
The medium, material and the application of the medium,
material determine the unique artistic qualities of the artworks.
Form vs. Content
Iconography
Iconography works to retrieve the symbolic and representational
meanings contained in the works of art.
Iconographic questions
What does the artwork represent?
Who are these figures? How did you identify them?
How is the artist’s depiction of the subject similar to or different
from other artists’ depictions at the time this was made, or at
different times?
Semiotics
Study of sign
Signifier (symbol) vs. signified (thing)
Representamen (form) vs. interpretant (sense) vs. object (thing)
Symbol (arbitrary) vs. icon (resembling) vs. index (connected)
Semiotic questions
What part of the image catches your eye first?
What are the denotative and connotative aspects of the image?
How do materials and techniques signify meaning in the work?
Anything else other than form and content?
Materialist
Materialist art history has focused not on iconography or stylistic
classification, but rather on art’s modes of production – that is, it
focuses on the labour that produces art and the organisation of
that labour. Art is the product of complex social, political, and
economic relationships, not something labeled “artistic genius.”
Materialistic questions
Who was the patron? What was her social and economic status?
What was the social status of artist-and that of the artists in
society at this time?
How did the artist receive the assignment from the patron?
Where was the artwork displayed? Who saw it?
Extended Context/Extended Media
Form vs. Content vs. Context
Does it matter if the artist is female, male or transgender?
Did the artist presume the sexual orientation of the viewers?
How does nationality facilitate and hinder the artist?
How would the artwork shape the viewers’ sense of self and others?
Does the exhibition location matter?
About us
Interpretation on the part of the image make must always be
matched by the interpretation of the viewer. No image tells its
own story.
Ernst Gombrich (1982)
About context
I am not an artist any more. I am a content provider.
Laurie Anderson
Extended Context/Extended Media
The public’s experience of the biennale phenomenon has
developed from viewing to participation, giving rise to a marked
shift, in some instances, in the role of the artist from object-
maker to service provider.
Claire Doherty
Extended Context/Extended Media
Extended Context
Relational aesthetics
Bourriaud, Nicolas, Relational Aesthetics – Themes, Motives, Art, Communication in Art, Art
Modern, Art and Society.
Fluxus & Arte Povera
Higgins, Hannah, Fluxus Experience.
Offences of art
Julius, Anthony, Transgression: the Offences of Art.
Participatory art
Bishop, Claire, The Artificial Hells: Participatory Art and the Politics of Spectatorship.
Art, design & architecture
Coles, Alex, ed. Design and Art – Documents of Contemporary Art.
Extended Media
Art & language
Information visualization
Mediated perception
Media architecture & space
Tactical media
Art & language
The language of art
Conceptual art
Machine art
Art and code
Fluxus – instructional art
Information visualization
Information & entropy
Medium & communication
Semiology of graphics
Data as material
Mediated perception
Body and tool
Extension of body and senses
Ecological approach to perception
Embodied interaction
Media architecture and space
Everyday life & spatial practices
Psycho-geography
Media façade & urban screen
Ambient intelligence
Social interaction
Tactical media
Social media
Performative media
Virtual communities
VASE7200
Some examples
Sol Lewitt
Bryan Chung
Sol Lewitt
Yoko Ono
Harold Cohen – Aaron
Jean Tinguely
Drawing automaton
Drawing automaton
Chuck Close
Charles Joseph Minard
Martin Wattenberg
Martin Wattenberg
Lisa Jevbratt
Nancy Peterson
Josh On
Steve Mann (Wikipedia image)
Eric Siu
Jennifer Ringley
Stelarc
Sputniko!
Sputniko!
Rafael Lozano-Hemmer
Greyworld
Projection mapping
Graffiti Research Lab
Ben Ruben, Mark Hansen
Jim Campbell
Ken Goldberg
Mark Napier
FUFME
FUFME
Valie Export
Jodi
0100101110101101 – Biennale Virus
0100101110101101 vs. Marina Abramovic
0100101110101101
IP Yuk-yiu, Another Day of Depression in Kowloon
IP Yuk-yiu, Another Day of Depression in Kowloon
Blast Theory
Tamiko Thiel
Tamiko Thiel

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