Extending carriers network with fring OTT
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Fring is a mobile application founded in 2006 that allows users to deliver voice, text, and video over IP, boasting over 40 million users and significant monthly communication traffic. The document discusses industry trends such as the rise of OTT communication and MVNO growth, emphasizing the need for carriers to adapt to changing market dynamics by adopting private-labeled OTT solutions. Fring offers a transparent user experience while maintaining carrier control and comprehensive billing options, positioning itself as a robust platform for mobile network operators.
Extending carriers network with fring OTT
- 1. Extending Carriers Network with fring OTT Jan 2013
- 2. fring overview “fring is a mobile application and telco-grade platform, enabling users and partners to deliver voice, txt & video as well as advanced VAS over IP” • Founded in 2006 • One of the world’s first mobile VoIP services
- 3. fring’s Network Statistics fring new activations fring total activations (new users who registered) Total registrations (Normalized 30 days) 1.4 45 38.13M New cloud 40 1.2 Old cloud 35 1.0 30 0.8 25 0.6 20 15 0.4 10 0.2 5 0.0 - 11 11 1 1 1 11 11 11 1 1 11 11 12 12 2 2 2 12 12 12 2 2 -1 r -1 -1 -1 t -1 -1 r -1 -1 -1 t -1 n- b- n- l- g- v- c- n- b- n- l- g- an eb ar pr ay un ul ug ep ct ov ec an eb ar pr ay un ul ug ep ct ov ec an eb ar pr ay un ul ug ep ct ov ay p ay p ar ar Ju Ju Oc Oc Ap Ap De Au No Au Ja Ja Fe Ju Se Fe Ju Se M M M M Over of 1 million new user/month More than 40 million users Mobile VoIP traffic fringOut (Paid Service) Traffic Mobile Video Minutes (Voice-only, not video) call duration (million minutes) Monthly fringOut usage Million Minutes (30 days) (Video-only, not voice) Total video call duration (million minutes) 350 25 300 New Cloud 25 fringOut Old Cloud fring 250 20 20 New Cloud 200 Old Cloud 15 15 150 10 100 10 5 50 5 - ec an eb ar pr ay un ul ug ep ct ov ec an eb ar pr ay un ul ug ep ct ov ec an eb ar pr ay un ul ug ep ct ov - an eb ar pr ay un ul ug ep ct ov ec an eb ar pr ay un ul ug ep ct ov - May-14 Jun-14 Aug-14 Oct-14 Nov-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Jan-14 Dec-14 Mar-14 Jul-14 Sep-14 Feb-14 Apr-14 Over 15 million video min/month 300 million voice minutes/month ~20 million paid calls min/month
- 4. Evident, Tangible Industry TrendsUsers Adopting OTT Communication Smartphone users adopting 3rd party apps for FREE messaging, voice and video calls “…every 10 percentage points of smartphone penetration could cost Western European operators US$1.19 billion in voice and messaging revenues” Source: Operators vs. OTT – Informa 2011 Accelerating MVNO Growth …the mobile operators fought against MVNO legislation and the MVNOs themselves; then they accepted the existence of MVNO players; and then they started eagerly seeking new MVNO partners and developing aggressive wholesale strategies. …a rejuvenated phase of expansion is beginning. … MVNO players consolidating and internationalizing but, despite this, they are continuing to grow in many segments Source: Informa 2012 “Global MVNO market will be worth $40.55 Billion by 2016” Source: Visiongain 2012
- 5. MNO/MVNOs Launch Their Own Solutions T-Mobile Launches Telefonica & O2 TuMe CleverConnect Vodafone, SK Telecom & more Orange Libon Reduce churn with their own “Virtual Phone” application Retain “ownership” of user’s call control and billing Reduce roaming termination costs by offloading to IP Fully integrated with carrier’s telephony and OSS/BSS
- 6. fring OTT for Carriers Your User, your Brand. Going native OTT Private-labeled solutions for MNO, MvNO & MvNEs
- 7. fring for Carriers fring Applications & Open Platform Private-Labeled OTT Communications Apps Open Platform with IP/PSTN/GSM Interfaces Quick Time-to-Market Through “Cloud” Model
- 8. Communication Services Messaging Voice Calls Video Calls Conferencing
- 9. Multi-Platform Support • Applications available for Smartphone, Tablet & Web (HTML5) • Support for concurrent multi-device sessions
- 10. Quick “Cloud-to-Cloud” Integration Carrier SIP fring Network GGSN SCCP/CAMEL Billing User DB APP IN SBC API SBC SMSC (Messaging, MSC HLR Monitoring etc) fring Network Carrying millions of VoIP, GSM and Video calls each month GSM/PSTN termination by leading international carriers Global network of SIP gateways fring-Carrier Interfaces Allows “transparent” user experience between IP/GSM/PSTN Telephony (SIP), Billing (prepaid/postpaid) and Messaging Carriers retain call control and billing monitoring
- 11. Customer Value Through Simplicity Call or SMS anyone as if on home network Use standard phone number – no “user IDs” Receiving party will get standard call or SMS Remain available when roaming or even when using another network’s SIM Reachable on your home network number Calls and SMS seamlessly received via IP Single billing entity Calls and SMS billed according to user’s plan No 3rd party payments required
- 12. Extended Network “Coverage” Avoid Roaming Charges For both national & international termination by offloading minutes to IP Stickiness User still “online” even when he switches to another SIM a-la ‘Femto Cell’ via WiFi OTT Extend your network coverage via WiFI Flexible IP Roaming Policy Allowing your preferred policy for supporting only WiFi or National and international IP Roaming
- 13. Extend Your Services with Advanced VAS Brand Footprint ‘With a Pulse’ Your brand at the forefront with your own communication app, for ongoing dialogue with users Communication, Collaboration & Productivity Video conferencing Cloud integration for file sharing Voice & video recording
- 14. Summary A native solution for users & carriers • Voice, SMS and Video over IP has never been simpler • Reduce churn to OTT apps while offloading roaming costs “Virtual Handset” for your brand Messaging, VoIP, Video & conferencing Transparent support for PSTN/GSM Proven Platform and Network Quick time-to-market - “Cloud” integration Carrier remains in control Call control and Billing (postpaid & prepaid) Your choice of termination routing
- 15. Contact us : roy@fring.com Thank You
- 16. Network Interfaces Usage & Integration Scenarios
- 17. Telecom-Enterprise Interfaces Telecom fring Enterprise SIP Network LDAP MNO SCCP/CAMEL SIP User DB APP Corporate Billing GGSN Network File IN SBC API Repository SBC (Messaging, Mo Firewall / SBC SMSC nitoring etc) MSC HLR IP-PBX Directory SIP/E1 (Audio/Video) SIP/E1 SIP/E1 PSTN/NGN MVNO HLR Billing MSC Access Mobile Phone Fixed Phone Smartphone Tablet Laptop Desktop IP Phone Video Conferencing
- 18. Incoming Voice Call Home Network A Joe is in home network coverage Call is received as standard voice call Roaming B IP Available Jane calls Joe on Joe roaming, using WiFi Call is received on fring his regular mobile or other SIM for IP connectivity application number No IP connectivity C Joe is roaming, with no IP Call is routed as standard connectivity roaming call
- 19. Delivering an Incoming Voice Call 1. Jane’s call reaches MSC MNO/MVNO fring 2. MSC queries HLR & IN 3. Flexible delivery priority: • Forward to fring • Direct delivery • Voice Mail B User DB B HLR IN I 4 5 I Call forwarded to fring L S S network: SIP L L 2 B B 4. Call routed to fring’s L I 8 C 8 C network through SBC Pager I 5. User DB determines Joe is N N online and sends call to G app server 6 G MSC 6. Pager wakes up Joe’s fring application 1 App Server 7 7. Call is routed over IP network to Joe Joe is not reachable by IP 8. Call returned to MSC for alternate (cellular) delivery or Voice Mail Jane calls Joe Call reaches Joe on fring deposit
- 20. Incoming SMS SMS ON FRING ONLY A Joe wants to receive his SMS is delivered on fring over SMS on fring only any available IP connection IP ONLY Out of coverage, using Jane sends Joe an WiFi or other SIM for IP SMS delivered on fring, allowing SMS on his regular SMS ON connectivity for easy and cost-efficient reply FRING TOO mobile number B Joe wants to receive SMS on fring in addition Roaming to the standard mobile delivery Roaming on other SMS delivered directly network as well as on fring
- 21. Delivering an Incoming SMS MNO/MVNO fring 1. Jane’s SMS reaches SMSC 2. SMSC queries HLR 3. SMSC delivery options: • Forward to fring B XMPP User DB B HLR S S • Both SMSC & fring I 2 M M 5 I SMS forward request L MM4/MM7 L provisioned by fring S S L L network following new SIP user registration I I G G Pager N N 4. SMS routed to fring’s W API W network through either: G G 6 • XMPP 4 • MM4/MM7 SMSC • SIP 1 App Server • SMS API 7 5. User DB determines local APP server 6. Pager wakes up Joe’s fring application 7. SMS is delivered over IP to Joe Jane sends Joe an SMS SMS reaches Joe on fring
- 22. Outgoing Voice Call I’M A HOME NETWORK A USER Joe belongs to the home network/country Native phone call is Outgoing call placed received on Joe’s handset Jane uses fring over B through home network IP to call Joe on his I BELONG TO ANOTHER normal number NETWORK Outgoing call placed through fring gateway Joe belongs to another network/country
- 23. Delivering an Outgoing Voice Call 1. Jane’s call reaches App Server MNO/MVNO fring 2. User DB update 6 Call routed to home network for termination B B 3. Call routed to home HLR User DB network through SBC I I L S S 4. MSC receives incoming call 4 SIP L L B B 2 5. Native call delivered to Joe 3 L I C C I Call terminated through local N N fring/partner gateway App Server G 3 G 6. Billing/Prepaid server 5 MSC interface opened for the 7 duration of the call 1 7. Call routed to fring/partner gateway 8 Call GW 8. Native call delivered to Joe Joe receives Jane uses fring over IP to call Jane’s call Joe on his normal number
- 24. Making a Video Call HANDSET APPLIVATION A RUNNING Joe’s VoIP handset Video Call received on fring application is running Joe’s handset Jane makes a fring runs Android Push notification wakes up fring HANDSET video call to Joe APPLICATION application and Video Call is received B NOT RUNNING Joe’s VoIP handset application is not running Push notification reaches handset. Joe’s handset Joe accepts notification, fring app runs iOS wakes up and Video Call is received
- 25. Delivering a Video Call 1. Jane’s video call reaches her fring local App Server 2. App Server queries the User DB for the identity of Joe’s local App Server User DB shows that Joe’s handset User DB application is NOT running Google Android 3. Request for waking up handset Push Server 2 application is sent to either Apple 5 or Android Push Servers 3 4. Push Notification reaches Joe’s handset and wakes up application* 5. Joe’s location registers in User DB App Server App Server User DB shows that Joe’s handset application is running 7 Apple 1 6 Push Server 6. Request for video call sent by 5 Joe’s App Server to handset application 4 7. Jane and Joe’s handset applications 8 negotiate call, select compatible media protocols and optimal routing channel 8. Video call takes place over Jane makes a Video call selected routing channel reaches Joe video call to Joe