Extending the Candidate Experience from Shoulder Tap to First Day
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The document discusses enhancing the candidate experience from initial contact to onboarding, highlighting its impact on business and brand. It emphasizes the importance of employer branding, customization of application processes, and effective onboarding practices to attract and retain talent. Key takeaways include understanding global brand differences and fostering a strong company culture to improve employee engagement and retention.
Extending the Candidate Experience from Shoulder Tap to First Day
- 1. Extending the Candidate Experience from Shoulder Tap to First Day
- 2. Director of Recruitment Intelligence and Innovation Edward Dias L’Oréal Lisa Holden Glassdoor Copyright Protected · Marketing Material · www.avature.net2 Employer Communications Manager David Pumpelly Avature Director of Talent Solutions
- 3. Copyright Protected · Marketing Material · www.avature.net3 Candidate Experience from a Different Perspective
- 4. Agenda Business & Brand Impact Attract & Engage Application Interview & Feedback Offer Management & Dispositioning Onboarding Copyright Protected · Marketing Material · www.avature.net4 1 4 5 6 2 3
- 5. Defining Candidate Experience Copyright Protected · Marketing Material · www.avature.net5
- 6. The Effect of Candidate Experience on Your Business and Brand
- 7. Brand Impact at L’Oréal Copyright Protected · Marketing Material · www.avature.net7
- 8. L’Oréal in Top 20 Most Diverse & Inclusive Organizations Globally Copyright Protected · Marketing Material · www.avature.net8 L’Oréal was recognized as one of the top 20 companies for diversity and inclusion, achieving a #19 ranking among over 5,000 companies evaluated worldwide by the new Thomson Reuters D&I index. Top 100 Company 2016 Thomson Reuters Diversity & Inclusion Index
- 9. Business & Brand Impact Copyright Protected · Marketing Material · www.avature.net9
- 10. What Is an Employer Brand? Your Reputation Copyright Protected · Marketing Material · www.avature.net10
- 11. What Is an Employer Brand? Your Culture Copyright Protected · Marketing Material · www.avature.net11 CEOs and HR leaders now recognize that culture drives people’s behavior, innovation, and customer service, and 82% of leaders believe company culture gives them a competitive advantage. (source: Deloitte 2015 Human Capital Trends)
- 12. What Is an Employer Brand? Your Mission & Values Copyright Protected · Marketing Material · www.avature.net12 Mission & values should: • Instill purpose • Inform behavior • Motivate through tough times
- 13. What Is an Employer Brand? Your People Copyright Protected · Marketing Material · www.avature.net13 Engage Brand Ambassadors: “When employees share content, it receives higher amplification rate than brand- shared content“
- 14. Candidate Experience through Attract and Engage
- 15. Attract & Engage Copyright Protected · Marketing Material · www.avature.net15 Answers to ‘Why’ People Stay Here Financial Information Answers to ‘Why’ People Want to Work Here Employee Testimonials Product / Services Information Values 41.80% 36.60% 34.90% 30.80% 22.00% 23.70% Source: TalentBoard 2015 What Candidates want to see on your Career Site:
- 16. Everyone Is Always Looking Copyright Protected · Marketing Material · www.avature.net16
- 17. Passive & Active Candidates - Channels Copyright Protected · Marketing Material · www.avature.net17 ActivePassive • Social media • SEO • Referral campaigns • Sourcing • Job search engine • Job boards • Google search • Glassdoor • LinkedIn • Talking to friends
- 18. Attracting & Engaging Talent at L’Oréal Copyright Protected · Marketing Material · www.avature.net18
- 19. Copyright Protected · Marketing Material · www.avature.net19
- 20. Candidates as Customers Copyright Protected · Marketing Material · www.avature.net20 of active job seekers are likely to apply to a job if the employer actively manages its employer brand (e.g. responds to reviews, updates their profile, shares updates on the culture and work environment). 69% Source: Glassdoor U.S. Site Survey, January 2016
- 22. Application Copyright Protected · Marketing Material · www.avature.net22
- 23. Customized Application Processes at L’Oréal
- 24. Customized Application Processes at L’Oréal Smart automation Flexible processes Copyright Protected · Marketing Material · www.avature.net24
- 25. Giving Candidates a Smooth Experience Make your company an attractive place to work. Candidates want: Copyright Protected · Marketing Material · www.avature.net25 Applying to jobs quick and easy - applying through mobile. Consistency in employer brand across your recruiting channels – via live recruiters, careers page, job boards, social recruitment channels, etc. A fantastic apply experience - one-click apply through social profiles
- 26. Candidate Experience through Interview and Feedback
- 27. Interview and Feedback Copyright Protected · Marketing Material · www.avature.net27
- 28. Supporting Candidates at L’Oréal Copyright Protected · Marketing Material · www.avature.net28
- 29. Candidate Experience through Offer Management & Dispositioning
- 30. Managing Your Offers and Dispositions Copyright Protected · Marketing Material · www.avature.net30
- 31. Dispositioning at L’Oreal Copyright Protected · Marketing Material · www.avature.net31 TRANSPARENCY
- 32. Dispositioning at L’Oréal Copyright Protected · Marketing Material · www.avature.net32
- 33. Positive Dispositioning at L’Oréal Copyright Protected · Marketing Material · www.avature.net33 Career advice Course suggestions Insight on future potential fit
- 34. Positive Dispositioning Copyright Protected · Marketing Material · www.avature.net34 Be timely Be compassionate Be inquisitive Be a recruiter Build a relationship
- 35. Extending the Candidate Experience to First Day and Beyond - Onboarding
- 36. First Day & Beyond 33% of new hires actively start looking for a new job A poor onboarding process can lead to: 66% of organizations claimed a higher rate of successful integration of new hires into company culture 54% of organizations saw significant gains in employee engagement With a well structured onboarding: 90% of new hires decide whether to stay at a company - For millennials, the % is even higher 66% of new hires stay longer than 3 years
- 37. First Day & Beyond Copyright Protected · Marketing Material · www.avature.net37 A welcome email from the hiring manager Prescheduled training and orientation meetings Meet the team and learn people's faces before their first day Information on what to wear, how to get to work, where to buy lunch An invitation to lunch with their team Learn about company values, Goals and objectives
- 38. Onboarding Initiatives Copyright Protected · Marketing Material · www.avature.net38
- 39. Key Takeaways Copyright Protected · Marketing Material · www.avature.net 39 1 4 2 3 Understand global brand differences Customize the application process Tell your story Take a long term view on talent
- 40. Questions?
- 41. Thank You!