External relations overview presentation
- 1. External Relations Overview Presentation for CiCS November 2011 Carrie Warr – Director of External Relations
- 2. Purpose of External Relations • To protect, manage and enhance the reputation of the University to enable it to deliver its vision, mission and strategic plan KPIs 01/12/2011 © The University of Sheffield
- 3. We achieve this by: • Positioning and brand management • Communicating positive messages internally and externally, through variety of channels • Managing the impact of negative messages • Managing relationships: • Community relations, City/Regional, Governmental, Media, internal etc • Creating opportunities for all of the above 01/12/2011 © The University of Sheffield
- 4. Our stakeholders Media Policy Local makers community and influencers Companie Regional University stakeholders s wanting of Sheffield graduates Prospective Prospective partners and current (research students and education) Our staff 01/12/2011 © The University of Sheffield
- 5. External Relations – Community and Local • City engagement • Building effective relationships with key City contacts such as the Council, Sheffield First, Creative Sheffield, Community Assemblies and Neighbourhood Action Groups • Local community groups/Neighbours • Attending local residents meetings • Community Reps • Student-led initiatives 01/12/2011 © The University of Sheffield
- 6. External Relations – Regional • Specialist Projects and Initiatives • Dream Bigger Dreams events • Sheffield Showcase • Building strong links with business community • To support Knowledge Exchange activities • To secure employer support for graduate development • To develop collaboration opportunities 01/12/2011 © The University of Sheffield
- 7. External Relations – National • Influencing Government policy • What policy decisions may impact us? • What policy decisions can we influence? • Building relationships with key policy makers / influencers • What policy decisions may impact us? 01/12/2011 © The University of Sheffield
- 8. External Relations – Media/PR • Sourcing stories from around University and preparing features/news releases • Generating media interest • Monitoring and managing negative press coverage • Developing links with news outlets – home and overseas 01/12/2011 © The University of Sheffield
- 9. External Relations – Corporate Marketing • Ensuring the University’s brand is communicated to best effect • Working with UEB and faculties to develop and deliver marketing strategies (e.g., Real Stories, Dream Bigger Dreams) • Creative Team – production of marketing collateral (online and print) 01/12/2011 © The University of Sheffield
- 10. External Relations – Internal Communications • Support the Vice-Chancellor and other UEB members in their communications • Produce Overview – monthly University-wide e-newsletter – and other “central” comms • Advise faculties and departments in good practice, and develop University’s internal communications skills 01/12/2011 © The University of Sheffield
- 11. Our challenges • Measuring our ROI • Managing unpredictable things – particularly the many things outside of our control • Incidents • Unexpected negative press stories • Keeping track of interactions across the University • The changing speed of media 01/12/2011 © The University of Sheffield
- 12. Questions?