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1. { Eye tracking } Marek Kasperski MRM Experience 2. Wizualizacja danych: H e a t mapa (rysunek z lewej) – pokazuje najbardziej widoczne miejsca Ścieżka fiksacji (rysunek z prawej) – pokazuje jak porusza się wzrok Video – rejestrowany jest film, dzięki czemu i widzimy ścieżkę fiksacji oraz kursor myszy, kiedy użytkownik normalnie korzysta ze strony WWW ( use case ).
