The document summarizes an event held to launch the public review of AMQP 1.0, an open internet protocol standard for business messaging. The agenda included introductions to AMQP motivations and use cases, an overview of messaging capabilities, and details on peer-to-peer and organization-to-organization models, security, and management. Breakout sessions allowed attendees to provide feedback. Implementers also presented customer stories to demonstrate AMQP in action. The goal was to get input from outside parties to refine the standard before advancing it to final.