Facebook for infibeam.com: Project Overview
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The document discusses Infibeam.com's plans to integrate its e-commerce website with Facebook. It aims to allow users to browse Infibeam's products, add items to carts, and make payments without leaving Facebook. This is to increase brand awareness and target younger customers who spend much time on social media. Technical challenges include scaling the website to fit Facebook's framework and integrating payments within Facebook. The proposed solution is to build a Facebook application using its APIs and tools to design an app that allows full e-shopping capabilities within Facebook.
Facebook for infibeam.com: Project Overview
- 1. 1 Facebook Application For Infibeam.com Parth N. Acharya Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 2. Scope of the Presentation| Overview 2 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 3. What does Infibeam.com do? | Company Profile 3 • Infibeam.com owns and operates an e-commerce retail portal www.infibeam.com • The company offers • new and used cars, bikes, scooters, mopeds, • mobile phones and accessories, • books, • cameras, • watches, • health equipment, • cakes, chocolates, flowers, and gifts; • home and lifestyle products, such as apparel and accessories, home furnishing, jewellery, eyewear, and toys/games. Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 4. What does Infibeam.com do? | Company Profile 4 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 5. What does Infibeam.com do? | Company Profile 5 • It also provides – cars and vehicles on rent, – travel packages, – loan and finance, – insurance services, – Infibeam Pi and Infibeam Phi, touch screen media devices that support high definition multimedia formats. Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 6. Infibeam.com | Long Term Objectives 6 • Generate direct revenue through orders and advertising space • Build Brand Image • Enhance Customer Service • Lower Operating Cost • Customer Stages: – Awareness – Interest – Trial – Repeat Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 7. Approach towards Long term Objectives | How to achieve them? 7 • Attack the Social Networking Websites – WHY? • Users spend 4 times as much time on social media than email • 90% of 18-29 year olds sleep with their cell phones • Provides convenient way to use services • Large pool of customers • Space for mouth to mouth publicity • Enhances Brand Image • Availability of large number of social networking websites Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 8. Social Networking Websites| Available Market Spaces 8 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 9. Facebook.com| Why Facebook? 9 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 10. Facebook.com| Why Facebook? 10 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 11. Facebook.com| Why Facebook? 11 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 12. Facebook.com| Why Facebook? 12 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 13. Facebook.com| Why Facebook? 13 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 14. Facebook.com| Why Facebook? 14 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 15. Facebook.com| Why Facebook? 15 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 16. Facebook.com| Why Facebook? 16 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 17. Integrating your ecommerce web portal with Facebook| The Challenges 17 • Facebook webpage framework:- – Facebook contains its own forms of framework which includes modified markup language like FBML and query language FQL • Scaling up the original website:- – In order to make the website work as the Facebook application, the dimension of the website needs to be scaled down to Facebook frame’s requirements. • Integrating Payment service with the application:- – It becomes necessary when the customer doesn’t want to be taken out of Facebook environment and perform all the e-shopping activities (including activities from product browsing to checkout) without leaving the Facebook.com. Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 18. Integrating your ecommerce web portal with Facebook| Current Deployment 18 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 19. Integrating your ecommerce web portal with Facebook| Current Deployment 19 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 20. Disadvantages| Current Deployment 20 • Takes user away from Facebook • Time consumption • Complicates processes for Administrators • User loses the focus • Less effective deployment Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 21. Solution| Plan of the Project 21 • Give Facebook Users space to buy from Infibeam within Facebook itself • Allow Facebook Users to perform all activities that can be done on the Infibeam web portal • Allow to users to ‘Like’ or ‘Share’ products of Infibeam on Facebook • Take maximum benefit of Social Marketing • Increase target customers Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 22. Solution| Available Tools 22 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 23. Solution| Available Tools : Application Creation 23 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 24. Solution| Available Tools : View Insight 24 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 25. Solution| Available Tools : Debugger 25 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 26. Solution| Available Tools : Test Consoles 26 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 27. System Design| Software Process Model 27 Waterfall Model Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 28. System Analysis| Feasibility Study 28 • Technical Feasibility – High Feasibility • Facebook’s own API : FBML and FQL • iFrames • Test Console • Economical Feasibility – High Feasibility • Bottom Line Consideration • Use of OpenSource • High benefit on cost Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 29. System Analysis| Feasibility Study 29 • Schedule Feasibility – Moderated Feasibility • Single Developer • Insufficient time period • High demand • Operational Feasibility – High Feasibility • Almost no training required • Use of OpenSource • Easy to handle Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 30. System Analysis | Feasibility Study 30 • Resource Feasibility – High Feasibility • Hardware requirements : fulfilled by company • Software requirements : SDKs Available – JavaScript SDK – PHP SDK • Cultural Feasibility – High Feasibility • Online shopping • Social Networking • Deadly combination : Target young mass Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 31. System Analysis | Requirement Specification 31 • Functional Requirement – Building an Application – Embedding with Facebook – Activities : •Browsing Infibeam catalog •‘Like’/’Share’ Product •Add products to cart •Make payment All activities should be carried out on Facebook only. (Remaining into the Facebook environment) Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 32. System Analysis | Requirement Specification 32 • Non-functional Requirement – Accessibility • Utmost : all one needs is Internet and Facebook account. – Dependencies on other Parties • Dependent on framework provided by Facebook – Disaster recovery • No specified requirements – Platform compatibility • Compatibility with all OS due to development based on scripting languages. Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 33. System Analysis | Requirement Specification 33 • Customer Requirement – Transact all Infibeam business without coming out of Facebook • Structural Requirement – Collaborative development between Facebook and Infibeam Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 34. E-R Diagram 34 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 35. DFD Level 0 35 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 36. DFD Level 1 36 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 37. DFD Level 2 37 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 38. Functional Decomposition 38 Diagram Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 39. Sequence Diagram : End User 39 Browse Catalog Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 40. Sequence Diagram : End User 40 Add item to Cart Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 41. Sequence Diagram : Admin 41 Update Catalog Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 42. Activity Diagram 42 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 43. Glimpse into the Future| Final Outcome 43 • Integrated Look – Infibeam website defined within Facebook as an Application • Carrying out all the activities within Facebook – Browse Catalog – Add items to Cart – Make Payment – In total, Buy Products from Infibeam Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 44. Glimpse into the Future| Integrated Look 44 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 45. Glimpse into the Future| Browse Catalog 45 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 46. Glimpse into the Future| Add item to Cart 46 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 47. Glimpse into the Future| Checkout 47 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 48. Questionnaires | Any Questions? 48 Company Proprietary and Confidential Copyright Info Goes Here Just Like This
- 49. End of Presentation| Thank you. 49 Company Proprietary and Confidential Copyright Info Goes Here Just Like This