Facebook Graph Search
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Graph Search is a new feature on Facebook that enhances search capabilities by allowing users to find people, places, and content using categories and phrases, with results personalized based on their connections. Users should ensure their page or app information is up-to-date and focus on strengthening user engagement to improve visibility in search results. The feature will launch globally to a select group starting January 15th, with the potential for sponsored results in the search bar.
Facebook Graph Search
- 1. Introducing Graph Search A new way for people to discover your business What it is Graph Search is a new and improved search experience that allows users to discover people, places, and things on Facebook. Whether you are a Page, place, group, app, or game, you and the content you share can appear in search results based on the information you have shared and the connections you have. No immediate action is required other than making sure your Page, place, or app is complete and up-to-date. How it works Now people can search the social graph, not just by name but also by categories or simple phrases. They can also find content, such as photos and videos that they may have missed. For example, people can find you based on phrases, such as “hotels near the Eiffel Tower,” “sushi restaurants my friends have been to in London,” or “videos of TV shows that my friends like.” Relevant results are unique and different for everyone, based on their relationships and the information and content that has been shared with them. © 2013 Facebook, Inc. All rights reserved. Product specifications subject to change without notice. 1
- 2. Improved results Suggestions will still appear in the search bar when people are looking for specific people, places, or things. Searches that do not match a particular result display a search results Suggestion in the search bar page with the results that are most relevant to the user. Depending on the search and type of result, results on the search results page may include social context, category, address, likes, ratings, active users, similar Pages, or a description about the business. Results display a higher photo resolution and more information than our previous search bar and results page. We recommend a minimum 620x620 pixel resolution. The top search result on the search results page What you can do 1. Make sure your Page, Place or App information is complete and up to date • The name, category, vanity URL, and information you share in the About section all help a user find your business and should be shared on Facebook • If you have a location or local place Page, update your address to make sure you can appear as a result when a user is searching for a specific location • Upload a 620x620 pixel resolution profile photo • Share content directly on Facebook; only photos and videos shared on your Page can appear as a result for photo and video-related searches 2. Strengthen your connections People who engage with your Page or app do matter. Results are ordered based on a user’s relationships with his or her friends, so it’s not just the number of fans or users but also the strength of those connections that are important. For example, if a user searches for restaurants in a particular city, those that are most popular with his/her closest friends will be displayed first. Additionally, results that are similar to a searcher’s existing likes and interests may be ranked higher. © 2013 Facebook, Inc. All rights reserved. Product specifications subject to change without notice. 2
- 3. Frequently Asked Questions Where and when is this available? How is this different from other search Starting January 15th, Graph Search will engines? become available globally to a small subset Graph Search is all about people-powered of users who use Facebook in US English. The results. Users discover content that has limited beta period allows us to continue to been shared with them on Facebook, improve the product as we launch this more including public content. Results are based broadly. on the strength of their connections and are different for every user. Can I advertise in the search results? As in the existing search bar, Sponsored Can offsite links be found in Graph Search? Results are still available in Graph Search. Only objects shared on Facebook can appear Sponsored Results allow you to promote as a result in the search bar. We may also results in the search bar and will appear make query suggestions in the search bar whether or not users have Graph Search. We that trigger web searches. Web searches are are not launching any new ad capabilities at powered by Bing and are similar to results on this time, and there are no ads in the search Bing.com. results page. How can I get access? Why don’t I appear in search results? All Facebook users can learn more and request Search results are personalized and different to join the beta by signing-up here: https:// for every user: each person may see different www.facebook.com/graphsearch. results based on what they are intended to see. Search results also adhere to privacy controls around content – so not all users have permission to view the same content. Additionally, search results are ranked by the connections each person has, so the people, places, and things that are most popular among that user’s connections are ranked higher. © 2013 Facebook, Inc. All rights reserved. Product specifications subject to change without notice. 3