Facebook in game ads
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The document summarizes the SIMS game on Facebook and its partnership with Dunkin' Donuts for in-game ads. It notes that the SIMS Facebook game has over 101 million players and requires "energies" for social interactions that can be replenished by collecting virtual Dunkin' Donuts items received from in-game ads. Dunkin' Donuts has partnered with the SIMS game on Facebook since 2011 to promote their brand through these virtual in-game items that players can exchange for energy replenishment.
Facebook in game ads
- 3. SIMS on facebook SIMS on facebook also call SIMS social. The game developed by EA company. The game players is about 101,231,342.
- 4. Gameplay with engery Player can enjoy the social life on while through the game play , you can buy stylized clothes, fancy sofa …and some luxury furnitures .
- 5. The game designed very well in interact with friends , every interaction need energies. This means the closer to your friends the more energy you need. While you run out of energy you can wait for the refill or exchange the Dunkin' Donuts coffee for one energy.
- 6. Dunkin’ Donuts Dunkin’ Donuts established in 1950. Now ,the store spread in 31 countries , and has about 15,000.
- 8. In game ads The cooperation with Dunkin' Donuts since 2011-08- 26. The in game ads is part of the game item , you can exchange by 3Goodwill , 2 Dunkin' Donuts coffee , and 2 Dunkin' Donuts Boost. You can collect these items while you playing . Use this item you can replenish one energy.
- 10. Thanks for your listening
Editor's Notes
- #7: The products sold in the store can divide in to four kinds of goods, coffee, Donuts, Bagel, muffin.