Facebook Interactive Session - Catriona Paton
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The document discusses a Facebook session held by info.nl, a full-service digital agency that connects brands with consumers. It outlines the agency's services, including mobile web design, social media marketing, and strategic partnerships, along with statistics on Facebook usage in the Netherlands. Additionally, it provides insights into utilizing Facebook tools effectively for various marketing objectives such as lead generation and community building.
Facebook Interactive Session - Catriona Paton
- 1. June 6, 2013 … Facebook Kennissessie
- 2. June 6, 2013 Info.nl – Full service onlinebureau Connecting the dots
- 3. June 6, 2013 Info.nl verbindt al 19 jaar merken met mensen
- 4. June 6, 2013 Klanten beoordelen ons als beste inhoudelijke bureau Al 4 jaar nummer 1 in de Emerce Top 100
- 5. June 6, 2013 70 ervaren specialisten Flexibel, efficiënt en effectief
- 6. June 6, 2013 Omzetten van uw doelstellingen in online resultaat Zorgen voor conversiegerichte user experience bij alle kanalen Ontwerpen en ontwikkelen van mobiele sites en apps Realiseren van hoogwaardige applicaties en systeemintegratie Zorgen dat uw online platform 24/7 goed en veilig werkt Effectief inzetten van social media voor uw business en merk Continu optimaliseren van uw online business Gebruikmaken van onze online kennis en ervaring bij u op locatie Platform voor experiment en innovatie
- 7. June 6, 2013 Full service digital agency
- 8. June 6, 2013 Amsterdams bureau met internationaal netwerk Partners & joint ventures in Sofia,Milan, Rome, Londen, Madrid, Riga Sofia Londen Riga Milan Rome Madrid
- 9. June 6, 2013 CATRIONA PATON FACEBOOK STRATEGIST LORENZO PIREDDU TECHNICAL LEAD FLORIS HONÉE CREATIVE LEAD DEVELOPMENT TEAM DESIGN TEAM NICOLE DIPHOORN DANNE VAN DER LINDEN ACCOUNT TEAM
- 10. June 6, 2013 Info.nl / social marketing is een samenwerking tussen Info.nl en 77 Agency. 77 Agency heeft recentelijk van Facebook de status van Strategic Preferred Marketing Developer ontvangen. mobile ux design Info.nl/ Social Marketing managed services development
- 11. June 6, 2013 Advantages: • Priority product and business support from Facebook • Access to alpha and beta product trials • Improved turn-around times for ads review and technical issues • Product planning sessions and co-development of product go-to-market strategy • Improved access to Facebook product and engineering teams • In-depth trainings on Facebook products tailored to the SPMD's needs and market focus • Marketing assets which will clearly designate the company as a Strategic PMD
- 12. June 6, 2013 ABN Amro Facebook Strategy Learnings and Next Steps Introduction Facebook in the Netherlands Mobile usage Thinking about your Facebook goals Facebook Brand Toolkit The basic tools New additions to the toolkit How to use the toolkit to reach your business goals Interactive Q&A
- 13. June 6, 2013
- 14. June 6, 2013 • 45.4% of the Netherland’s online population has a Facebook account • The fastest-growing age segment is 55+, up 11% in the last 6 months • Facebook users aged 18+ represent 89.2% of overall users, which is growing • 86% of the online population used mobiles to go online in 2012 (Statistics Nederland)
- 15. June 6, 2013 million mobile monthly active users543 YOY mobile MAU growth67%
- 16. June 6, 2013
- 17. June 6, 2013 Think about objectives… Community building Lead generation CRM Traffic Media Exposure Branding On & offline sales
- 18. June 6, 2013 Baby • brand new • finding it’s voice • needs someone to look after it to help it grow Child • Constantly learning and growing Teenager • Gaining as many new friends as possible! • Transitioning to maturity Adult • Focus on long-term good quality relationships • Mutual partnership
- 19. June 6, 2013 Facebook: Brands’ social toolkit What’s available to reach your business goals
- 20. June 6, 2013 Facebook tools for brands § Facebook Page Content Strategy Customer Service Global Pages Branding Customer Feedback Product Development Traffic Generation § Ads ‘Traditional’ ads Page Post ads Dark Page Post ads App use ads Page Like Posts Custom Audience Lookalikes Mobile App Download Facebook Exchange Facebook Offers Mobile Targeting Desktop Targeting Offsite Tracking Pixel Facebook Exchange § Applications Showcasing a product User engagement Amplify viral effect Provide useful services Customer service CRM Connection with users Expressing brand values User-generated content Competitions Integrate Website Functionality § Offline Social Machine Push from other media, eg. Print, TV § Website Integration Open Graph Social Plugins Web-based app duplicate § Mobile App installs Native version of your Facebook app Facebook app version enabled for mobile browsers § App installs § Native version of your Facebook app § Facebook app version enabled for mobile browsers § Social Machine § Push from other media, eg. Print, TV § Open Graph § Social Plugins § Web-based app duplicate § Facebook Exchange § ‘Traditional’ ads § Page Post ads § Dark Page Post ads § App use ads § Page Like Posts § Custom Audience § Lookalikes § Mobile App Download § Facebook Exchange § Facebook Offers § Mobile Targeting § Desktop targeting § Showcasing a product § User engagement § Amplify viral effect § Provide useful services § Customer service § CRM § Connection with users § Expressing brand values § User-generated content § Competitions § Integrate Website Functionality § Content Strategy § Customer Service § Global Pages § Branding § Customer Feedback § Product Development § Traffic Driving Facebook Page Applications Ads Website Integration Offline Mobile
- 21. June 6, 2013 § App installs § Native version of your Facebook app § Facebook app version enabled for mobile browsers § Social Machine § Push from other media, eg. Print, TV § Open Graph § Social Plugins § Web-based app duplicate § Facebook Exchange § ‘Traditional’ ads § Page Post ads § Dark Page Post ads § App use ads § Page Like Posts § Custom Audience § Lookalikes § Mobile App Download § Facebook Exchange § Facebook Offers § Mobile Targeting § Desktop targeting § Showcasing a product § User engagement § Amplify viral effect § Provide useful services § Customer service § CRM § Connection with users § Expressing brand values § User-generated content § Competitions § Integrate Website Functionality § Content Strategy § Customer Service § Global Pages § Branding § Customer Feedback § Product Development § Traffic Driving Global Pages Facebook Offers Facebook Exchange Social Machine Offsite Tracking Pixel Facebook Page Applications Ads Website Integration Offline Mobile Custom Audience Lookalikes Facebook Exchange Mobile App Install Ads
- 22. June 6, 2013 § Content Strategy § Customer Service § Global Pages § Branding § Customer Feedback § Product Development § Traffic Driving § ‘Traditional’ ads § Page Post ads § Dark Page Post ads § App use ads § Page Like Posts § Custom Audience § Lookalikes § Mobile App Download § Facebook Exchange § Facebook Offers § Mobile Targeting § Desktop targeting § Showcasing a product § User engagement § Amplify viral effect § Provide useful services § Customer service § CRM § Connection with users § Expressing brand values § User-generated content § Competitions § Integrate Website Functionality § Social Machine § Push from other media, eg. Print, TV § Open Graph § Social Plugins § Web-based app duplicate § Facebook Exchange § App installs § Native version of your Facebook app § Facebook app version enabled for mobile browsers Traffic Driving Amplify viral effect CRM Dark Page Post ads Web-based app duplicate Facebook Exchange Facebook Page Applications Ads Website Integration Offline Mobile Content strategy Lookalikes Custom Audience Facebook Offers Offsite Tracking Pixel Facebook app version enabled for mobile browsers Showcasing a product ‘Traditional’ ads
- 23. June 6, 2013 § Content Strategy § Customer Service § Global Pages § Branding § Customer Feedback § Product Development § Traffic Driving § ‘Traditional’ ads § Page Post ads § Dark Page Post ads § App use ads § Page Like Posts § Custom Audience § Lookalikes § Mobile App Download § Facebook Exchange § Facebook Offers § Mobile Targeting § Desktop targeting § Showcasing a product § User engagement § Amplify viral effect § Provide useful services § Customer service § CRM § Connection with users § Expressing brand values § User-generated content § Competitions § Integrate Website Functionality § Social Machine § Push from other media, eg. Print, TV § Open Graph § Social Plugins § Web-based app duplicate § Facebook Exchange § App installs § Native version of your Facebook app § Facebook app version enabled for mobile browsers Content strategy Customer service Provide useful services ‘Traditional’ ads Page Post ads Lookalikes Open Graph Facebook app version enabled for mobile browsers Social Plugins Push from other media, eg. Print, TV Facebook Page Applications Ads Website Integration Offline Mobile Custom Audience Expressing brand values Amplify viral effect
- 24. June 6, 2013 § Content Strategy § Customer Service § Global Pages § Branding § Customer Feedback § Product Development § Traffic Driving § ‘Traditional’ ads § Page Post ads § Dark Page Post ads § App use ads § Page Like Posts § Custom Audience § Lookalikes § Mobile App Download § Facebook Exchange § Facebook Offers § Mobile Targeting § Desktop targeting § Showcasing a product § User engagement § Amplify viral effect § Provide useful services § Customer service § CRM § Connection with users § Expressing brand values § User-generated content § Competitions § Integrate Website Functionality § Social Machine § Push from other media, eg. Print, TV § Open Graph § Social Plugins § Web-based app duplicate § Facebook Exchange § App installs § Native version of your Facebook app § Facebook app version enabled for mobile browsers Product development Amplify viral effect Expressing brand values Mobile Targeting App Installs by device Facebook Page Applications Ads Website Integration Offline Mobile ‘Traditional’ ads Page Post ads Content strategy Social Plugins Mobile App Install Ads Showcasing a product
- 25. June 6, 2013 § Content Strategy § Customer Service § Global Pages § Branding § Customer Feedback § Product Development § Traffic Driving § ‘Traditional’ ads § Page Post ads § Dark Page Post ads § App use ads § Page Like Posts § Custom Audience § Lookalikes § Mobile App Download § Facebook Exchange § Facebook Offers § Mobile Targeting § Desktop targeting § Showcasing a product § User engagement § Amplify viral effect § Provide useful services § Customer service § CRM § Connection with users § Expressing brand values § User-generated content § Competitions § Integrate Website Functionality § Social Machine § Push from other media, eg. Print, TV § Open Graph § Social Plugins § Web-based app duplicate § Facebook Exchange § App installs § Native version of your Facebook app § Facebook app version enabled for mobile browsers Content strategy Branding Showcasing a product Expressing brand values User engagement User generated content Page Like Posts Desktop Targeting Social Machine Open Graph Facebook Page Applications Ads Website Integration Offline Mobile Mobile Targeting Facebook app version enabled for mobile browsers Amplify viral effect ‘Traditional’ ads Page Post ads
- 26. June 6, 2013 What are your most important goals for Facebook, and for social media overall? Which social media tools are you currently using? What have you learned from using social media up to now? What’s the next step for your brand on Facebook? How will your brand utilize Facebook effectively?
- 27. June 6, 2013 Facebook tools for brands § Facebook Page Content Strategy Customer Service Global Pages Branding Customer Feedback Product Development Traffic Generation § Ads ‘Traditional’ ads Page Post ads Dark Page Post ads App use ads Page Like Posts Custom Audience Lookalikes Mobile App Download Facebook Exchange Facebook Offers Mobile Targeting Desktop Targeting Offsite Tracking Pixel Facebook Exchange § Applications Showcasing a product User engagement Amplify viral effect Provide useful services Customer service CRM Connection with users Expressing brand values User-generated content Competitions Integrate Website Functionality § Offline Social Machine Push from other media, eg. Print, TV § Website Integration Open Graph Social Plugins Web-based app duplicate § Mobile App installs Native version of your Facebook app Facebook app version enabled for mobile browsers § App installs § Native version of your Facebook app § Facebook app version enabled for mobile browsers § Social Machine § Push from other media, eg. Print, TV § Open Graph § Social Plugins § Web-based app duplicate § Facebook Exchange § ‘Traditional’ ads § Page Post ads § Dark Page Post ads § App use ads § Page Like Posts § Custom Audience § Lookalikes § Mobile App Download § Facebook Exchange § Facebook Offers § Mobile Targeting § Desktop targeting § Showcasing a product § User engagement § Amplify viral effect § Provide useful services § Customer service § CRM § Connection with users § Expressing brand values § User-generated content § Competitions § Integrate Website Functionality § Content Strategy § Customer Service § Global Pages § Branding § Customer Feedback § Product Development § Traffic Driving Facebook Page Applications Ads Website Integration Offline Mobile
- 28. June 6, 2013 Get in touch: Nicole Diphoorn – Nicole@info.nl Danne van der Linden – Danne@info.nl Find our more about us: www.info.nl/socialmarketing www.77agency.com