”Facebookと企業の上手な付き合い方について" netyeargroup seminar 20110114
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This document discusses strategies for growing a business using digital and social media marketing. It addresses using Facebook, Twitter, content marketing and analytics to engage users and compares metrics of major tech companies. Triple media integration of paid, owned and earned strategies are outlined to maximize outreach. User engagement and contextual content are emphasized for effective social media campaigns.
![[BE A FAN]
Facebook
32](https://image.slidesharecdn.com/ngcfacebookseminar110114-110120014443-phpapp01/85/Facebook-netyeargroup-seminar-20110114-32-320.jpg)
”Facebookと企業の上手な付き合い方について" netyeargroup seminar 20110114
- 1. @NetyearGroup @bookslope 2011,1,14 #growdigi 1
- 2. Facebook Facebook 2
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- 6. SIPS UXD WCM growDigi 6
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- 10. Earned Media Paid Media Owned Media Triple Media 10
- 11. Earned Media Paid Media Owned Media Triple Media 11
- 12. Paid Media Earned Media Owned Media 12
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- 14. 1 13 2 12 3 5 14
- 15. / 1 7 2 2 Yahoo! 2 9 3 Google 1 24 15
- 16. ! Facebook ! 16
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- 18. URL 25 URL http://www.facebook.com/pages/Netyear-Group-Corporation/#!/pages/Netyear-Group-Corporation/141045229261747?v=info&ref= http://www.facebook.com/NetyearGroup 18
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- 20. Facebook Facebook 20
- 21. USER CONTENTS CONTEXT 21
- 22. USER CONTENTS CONTEXT 22
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- 27. PC PC 27
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- 30. Facebook ! PC PC 30
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- 32. [BE A FAN] Facebook 32
- 33. USER CONTENTS CONTEXT 33
- 34. 4. Facebook 34
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- 36. Facebook 36
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- 40. Facebook 40
- 41. OB 41
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- 43. USER CONTENTS CONTEXT 43
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- 46. Twitter Facebook Facebook 46
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- 48. Twitter Facebook Facebook 48
- 49. Facebook Twitter 49
- 50. StarBucks 50
- 51. Honda 51
- 52. Twitter Facebook 1 Facebook 52
- 53. Twitter Facebook Facebook 53
- 54. Facebook Facebook + Facebook + Google Analytics 54
- 55. FBML Facebook fb:google-analytics 55
- 56. CheckFacebook.com Facebook 1,854,800 56
- 57. USER CONTENTS CONTEXT 57
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- 60. (Engage your Users) 60
- 61. 80 61
- 62. Facebook Facebook Facebook 1,890 945 1,344 150 1,500 1,449 62
- 63. 2011, 1, 15 63
- 64. Thank you and Q&A @NetyearGroup @bookslope 2011,1,14 #netyear 64