Facebook news feed changes and your page
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The document discusses recent changes to Facebook's newsfeed that impact how pages display and share content. It emphasizes the importance of optimizing photo sizes, simplifying cover photos, and creating custom content to encourage shares and engagement from fans. Key strategies include posting frequently, focusing on quality content, and adjusting layouts to accommodate comments on images.
Facebook news feed changes and your page
- 1. Social Media SuperChargers with Carly Alyssa Thorne & Lynn O’Connell What the New Facebook Newsfeed Means for YOUR Page www.facebook.com/socialmediasuperchargers
- 2. Facebook Newsfeed Changes Newsfeed can be filtered to show just friends or to show “following”. Pages and people you subscribe to are in same feed. Facebook says users spend 40% of their time in the newsfeed. Will they opt to keep sort on friends only? Or be more likely to unsubscribe from pages that overpost?
- 3. Facebook Following Feed Each post in the “Following Feed” is now larger. Option to “see all” you are following is prominent in upper right. They SAY all posts will show in chronological order. (Like Twitter) Yet they also say Edgerank still applies and example slides included “most shared” groupings from pages.
- 4. All posts are larger. Multiple posts from the same page are grouped WITHOUT photos.
- 5. Change is image size is significant. SIZE YOUR PHOTOS to 600 x 600 px. FB advises MINIMUM 552 width NOTE: Your comments now display OVER the top of the photo. You must consider this when making pic quotes – even if you don’t comment, someone who shares might.
- 6. Revisit your cover photo Notice your whole cover photo now shows in feed, with your name and info written over image. This explains why Facebook has been pushing simple photos with little text. SIMPLIFY your photo.Make sure it shows what YOUR page is about. (Your collages could also be a problem as many small images may look cluttered.)
- 7. Your mission: Get fans to share YOUR content • Create CUSTOM content. If you normally reshare links, keep in mind that the original content creator is the one who will get the spotlight when your fans share your post. • Forget about long text posts above photos. Put your long text INTO an image using a site like www.quozio.com or www.picmonkey.com • Focus on creating content your top fans —your brand evangelists— will want to share. Remember: Facebook says When content is shared to your fan’s people share things to help friends, help newsfeed, your content keeps the themselves, and create identity. spotlight. Notice how the sharers are now shown to the side with just pics.
- 8. Takeaways for Social Media Superchargers Join us at www.facebook.com/socialmediasuperchargers Still do this: Change these tactics: • Know what outcomes you want from • Simplify cover photos. your page. • Increase photo sizes to 600 x 600. • Build your audience wisely – getting fans to share your content to their personal • Layout photos with space for profiles is even more important. That comments to overlay at top. means you need fans who truly like and • Post 4-5 x a day for now, but let’s will share content. watch this closely to see if FB • Optimize and use your page actively. penalizes frequent posting OR if • Focus page on quality content. chronological order rewards more • Share photos and videos. frequent posting. • Create content people WANT to share. • Speedy likes, comments, and shares • Increase engagement. COMMENT, LIKE, are EVEN MORE CRITICAL. Check the SHARE Supercharger posts and interact Superchargers feed frequently. with fans.